Last Updated: August 29, 2025
Can’t find your Amazon store link? You’re not alone, since many sellers get stuck trying to locate it because it’s easier than you think to get lost in Seller Central.
When you want to market your store outside of Amazon, like on social media, websites, or email campaigns, you need the correct store link. But Amazon doesn’t make it obvious, and hunting through the dashboard can quickly become frustrating.
Even seasoned sellers sometimes experience some type of mix-up. It’s completely normal to feel confused, and there’s no shame in needing a clear guide.
In this article, we break down how to find your Amazon store link and provide step-by-step instructions for each. We also cover why your store link matters, common issues sellers face, and tips to share it effectively to grow your brand.
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How to Find Your Amazon Store Link
Finding your Amazon store link can seem like a complex process, but with a clear guide, it’s actually quite simple. You just need to understand the different methods available and know where to look in Seller Central, so you can copy or build your store link correctly.
Method 1: Using the Account Info
This is considered the simplest way to get your store link since it directly shows your seller details without navigating multiple pages. Here are the steps to access your Amazon store link through this method:
Step 1: Log in to your Amazon Seller Central account using your credentials.
Step 2: Click the Settings icon at the top right corner of the Seller Central dashboard.
Step 3: Select Account Info from the dropdown menu.
Step 4: In the side menu, click on Business Information.
Step 5: Locate the Your Seller Profile section and click on it to view your Amazon store link.
Method 2: Using the Feedback Manager
This is one of the most traditional ways sellers used to locate their Amazon store link. While it’s an older method, it still works if you want to access your link this way.
Step 1: Log in to your Amazon Seller Central account.
Step 2: From the main menu, go to Performance > Feedback Manager.
Step 3: In the Feedback Manager, locate and click “See how your feedback displays to buyers on Amazon.”
Step 4: You’ll now see your storefront page. From here, you can:
- Use the hyperlinked text under your store name, or
- Copy the Seller ID found in the URL to create your store link.
Example:
URL = https://www.amazon.com/sp?ie=UTF8&seller=A123XYZ456
Seller ID = A123XYZ456
Store Link = https://www.amazon.com/shops/sellerID
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What Is an Amazon Store Link?
An Amazon store link is the direct URL that takes customers to your public seller storefront. This page showcases all the products you sell and gives shoppers an easy way to explore your offerings.
Your store link is useful for sharing your brand presence on social media, websites, or in customer communications. It also allows customers to see your customer feedback and gain confidence in your products before making a purchase.
Importance of Amazon Store Link
Although some sellers might think their Amazon store link isn’t that important since individual product pages exist, there are several reasons why knowing and using it can benefit your business. Here are the top reasons sellers should keep track of their store link:
- When a brand store isn’t available yet, the store link is a simple way to showcase all your products in one place.
- It can be shared on social media, websites, and email campaigns to direct potential customers to your brand’s page.
- Customers can browse efficiently, find what they need, and explore your catalog, creating a better shopping experience.
- Unlike individual product pages, a storefront keeps customers focused on your brand without competitor ads distracting them.
- The storefront provides a single location to display your entire product catalog, making it easier for customers to discover and buy multiple items.
Get Your Amazon Store Link Right
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Common Issues With Handling Amazon Store Link
There can be issues that arise with your Amazon store link since it can break, redirect incorrectly, or fail to display your storefront properly. Below are the most common problems sellers face and how to resolve or prevent them.
1. Using a Generic or Complicated URL
A generic or unbranded storefront URL is hard for customers to remember and doesn’t reflect your brand, which doesn’t help since around 59% of online shoppers prefer to buy products from brands they’re familiar with. Instead, customize your Amazon store link with a clear, branded name that reinforces recognition and trust.
2. Incorrect Link Formatting
Copying the link incorrectly or missing essential parameters can result in broken or invalid URLs. Always double-check your link before sharing and test it on multiple devices and browsers.
3. Ignoring Regional Adaptation
Amazon storefront links are region-specific, so using a US-based link for international customers may cause broken experiences. Use tools like Amazon OneLink to create geo-targeted links that automatically redirect to the correct regional store.
4. Failing to Optimize for Mobile Users
Mobile commerce is expected to account for 75% of all e-commerce sales by 2025, making mobile optimization critical. If your storefront link isn’t mobile-friendly, shoppers may get frustrated and abandon their purchase.
5. Not Testing Links Before Sharing
Sharing your link without verification can hurt credibility if it leads to the wrong page or is broken. Always click the link yourself and confirm it works before using it in advertising campaigns or communications.
6. Overloading Links with Tracking Codes
Too many tracking parameters can make links look messy and untrustworthy to customers. Keep your tracking codes minimal and maintain a clean, concise URL to boost click-through rates.
7. Ignoring Analytics Tools
Failing to monitor your store link performance means missing opportunities for improvement. Use Amazon Attribution or third-party tools to track clicks, conversions, and user behavior to refine your strategy.
8. Violating Amazon’s Promotion Policies
Promoting your link excessively or on restricted platforms can violate Amazon’s terms and risk penalties. Review Amazon’s guidelines regularly to ensure compliance and maintain a safe promotion strategy.
FAQs About Amazon Store Link
Master Your Amazon Store Link Today
Knowing how to find your Amazon store link is essential for any seller looking to grow their brand and increase visibility. This guide walks you through the step-by-step process, making it simple to locate, copy, or create your link correctly.
Beyond just finding your link, understanding how to use it effectively can help drive traffic, improve customer trust, and showcase all your products in one place. With this knowledge, you can share your Amazon storefront URL confidently across social media, websites, and marketing campaigns.
Unsure how to optimize or use your Amazon store link to its full potential? Reach out to our full-service Amazon agency and let our experts help you grow your brand, manage your store, and maximize your sales.
Need Help With Your Amazon Store Link?
Unsure how to create, manage, or use your store link effectively? Our full-service Amazon agency can help you grow your brand and boost conversions.
