Future-proof your brand with DTC
We build your Direct-To-Consumer website to help you grow outside of Amazon with predictable and reliable revenue growth.
Start building with the tools that fit your vision
Select a DTC package the works for your business.
DTC Ignite
Build and Management
$3,000
$2,700
Buildout phase:
- Chose platform build
- Customization of major pages
- Basic brand style guide
- SEO foundations
- Analytics setup and tracking
- Email capture integration
- Mobile UX pass and testing
- 20 product images with edits
- Copywriting for pages and products
Monthly option:
- Site updates
- Ongoing SEO updates
- Monthly data review, fine-tuning
- New landing page creation
- Logistics and app management
- Strategic calls on potential advertising
- Pricing and competitor analysis
- Add-on: Bi-monthly email marketing
- 0-24 product/s pages managed
Traffic Engineering
Advertising (All Platforms)
$2,000
$1,800
Setup phase:
- Google Ads
- Meta ads funnel design
- Competitor and keyword research
- Creative strategy, copywriting, and asset mapping
- Ad account audit
- Landing page CRO suggestions
- Attribution model alignment
Monthly option:
- Ongoing campaign management
- Weekly performance reporting
- Ad refreshes (2x/mo)
- A/B testing of ads and landing pages
- ROAS and budget review
- Monthly strategy session
Email Engaged
Email Marketing Management
$1,000
$900
Setup phase:
- Setup for Klaviyo and other platforms
- Integration to website
- 6 core email flows
- Branded email templates
- Segmentation
Monthly option:
- 2–4 campaign emails/month
- Flow performance optimization
- List growth strategy
- Deliverability monitoring and sender score checks
- A/B testing of subject lines, CTAs, and content
- Ongoing segmentation refinement
Precision
Site Audits and Improvements
$400
$360
Audit and fixes:
- Full funnel audit
- Heatmaps, click tracking, and scroll depth
- Ad analytics review
- A/B testing setup
- CRO recommendations with implementation
- Form and checkout optimization
- Trust badge strategy, reviews, and social proof placement
Monthly option:
- 1–2 A/B tests/month
- Session recording analysis
- Quarterly surveys or exit-intent popups
- KPI reporting dashboard
- New test recommendations
- Ongoing site speed monitoring and fix recommendations
Diversify your growth with DTC (Direct-to-Consumer)
Brands with a thriving DTC channel are more resilient, profitable, and sellable.
Own your customer data
Own your customer data, from email, phone numbers, and behavioral insights to guide better business decisions.
Increase margins and cut marketplace fees
Reduce marketplace fees and consistently raise your brand’s profit margins by 15–40% on your own terms.
Control and manage every touchpoint
Deliver a consistent brand experience from unboxing to post-purchase upsells across every customer touchpoint.
Market anywhere and sell everywhere
Run flexible, multi-channel marketing with ads on Google, Meta, TikTok, email, and SMS seamlessly.
Amazon is getting tougher. DTC protects you.
Amazon sellers face new and bigger challenges each year as competition keeps increasing.
Genereating less profits
Rising FBA fees and advertising costs are eating into margins.
Ranking gets difficult
Organic visibility is harder to maintain without large PPC spend.
Rising compliance barriers
Brand registry requirements and compliance hurdles have increased.
Tougher entry for sellers
New seller onboarding is slowing, competition is fierce and growing.
Why work with My Amazon Guy for DTC?
Brands with a thriving Direct-to-Consumer channel are more resilient, profitable, and sellable.
Amazon expertise meets DTC
We help Amazon-first brands transition into DTC with a team that understands both worlds, something most DTC agencies lack.
Execution that drives ROI
Every campaign, email, and creative asset is built around boosting your ROAS, retention, ROI and the results that matter to you.
A holistic and goal-oriented strategy
Our approach connects paid media, email/SMS, and CRO efforts directly to your growth targets—not empty metrics.
In-house creative built to sell more
We design ads and emails that highlight product benefits and leverage Amazon insights to convert more DTC visitors into customers.
Clarity from day one
Expect campaigns to launch within 3 weeks, and clear performance signals within 4–6 weeks with reported results you can measure.
Your end-to-end growth team
From media buying to creative, analytics, and ecomm operations—we cover it all with one integrated team.
DTC success stories
Shifting from Amazon reliance to DTC growth, these businesses took control.
Amazon brand turns into a DTC powerhouse
This brand broke free from Amazon limits and built a more profitable DTC channel.
Pet toy Amazon bestseller to DTC favorite
A leading pet toy brand grew 400% in nine months by launching a DTC channel.
MAG DTC playbook
Platform comparison Shopify vs WooCommerce vs Amazon Storefront.
| Feature/criteria | Shopify | WooCommerce | Amazon |
|---|---|---|---|
|
Ownership of customer data |
Full access to customer data |
Full access to customer data
|
Amazon owns the customer relationship
|
|
Brand control |
Full access to customer data |
Full customization with dev freedom |
Amazon owns the customer relationship
|
|
Ease of use
|
Beginner-friendly, intuitive |
Moderate (needs some tech familiarity) |
Beginner-friendly, intuitive |
|
Cost structure |
Beginner-friendly, intuitive |
Low platform fees, flexible hosting
|
High fees (15–40% per sale) |
|
Marketing and SEO |
Built-in SEO & app integrations
|
Full SEO control + plugin ecosystem
|
Limited to Amazon’s internal tools
|
|
Ownership of email andSMS lists |
You own and can segment audiences
|
You own and can automate comms
|
No email or SMS access; Amazon keeps it |
|
Flexibility and custom features |
Broad app store & custom apps |
Highly customizable (open-source) |
Rigid feature set |
|
Support and community |
24/7 support and vast user base |
Massive global dev community |
Support is limited and focused on buyers |
|
Scalability |
Enterprise-ready (Shopify Plus) |
Scales with hosting and plugins |
Limited by category and policy restrictions |
|
Fulfillment Integration |
Built-in or 3PL flexibility (Shopify Fulfillment) |
Works with ShipStation, etc. |
Requires FBA or manual integration |
|
Best for |
DTC brands who want to scale fast and own their marketing |
Brands wanting full control and dev freedom
|
Sellers focused purely on marketplace sales |
DTC success stories
A coffee brand goes from Amazon superstar to DTC lifestyle brand with proper execution.
Overview
A performance-focused coffee brand built on clean energy and functional ingredients, saw early success on Amazon through rave reviews and organic discovery. While Amazon gave them volume, it offered little brand control, minimal margins, and no access to customer data. In Q2 2024, WakeFuel partnered with a Shopify growth agency to establish a direct-to-consumer (DTC) presence.
Winning with DTC
Within 6 months, their DTC store drove a 3.1x higher customer LTV than Amazon, subscriptions made up 33% of monthly orders, and blended margins improved by 26%.
Challenges:
- Rising FBA fees and advertising costs are eating into margins
- Brand registry requirements and compliance hurdles have increased
- Organic visibility is harder to maintain without large PPC spend
- New seller onboarding is slowing, competition is fierce
Your full service coverage for DTC
- Designing performance-driven ad campaigns with strategic targeting and bidding
- Conducting weekly creative tests to maintain engagement and improve ROAS
- Implementing Klaviyo flows for lifecycle marketing: Welcome, Abandon Cart, Post-Purchase, and Winback
- Managing Email/SMS marketing calendars and executing timely campaigns
- Performing routine Shopify audits and enhancing CRO elements like CTAs and layout
- Deploying retargeting and lifetime value strategies to maximize retention
- Creating clear, actionable dashboards with financial and performance insights
- Building customer segmentation strategies to personalize offers and messaging
We keep track of Google algorithm updates
Google AI Overview favors well-structured content. We tweak your SEO to stay aligned, so your website’s visibility doesn’t take a hit.
Why do Amazon brands need DTC?
Watch this video and discover the power of a DTC channel to grow your business beyond Amazon, with more control over operations.
Frequently asked questions
Contact us for other questions or concerns.
Let’s make your DTC website better
If you already have a DTC website up and running, here are additions that can help bring more shoppers to your site and grow loyal customers:
Get a coaching call from our Amazon experts
Our top Amazon specialist are available for coaching calls anytime to assist in improving your success on Amazon.
Grow your Amazon business with DTC
Download our DTC guide to understand why every Amazon seller needs a DTC website in 2025.
Turning an Amazon brand into a DTC powerhouse
Overview
A premium consumer brand, initially thriving on a major online marketplace with its flagship product, faced escalating challenges:
- Overreliance on a single sales channel: 90% of revenue stemmed from the marketplace.
- Rising advertising costs: Pay-per-click (PPC) expenses surged, diminishing profitability.
- Limited customer data: The platform restricted access to customer information, hindering remarketing efforts.
- Brand dilution: Product listings were lost among generic competitors, making differentiation difficult.
In early 2023, the company partnered with our growth marketing agency to pivot towards a Direct-to-Consumer (DTC) model. Within 12 months, the brand achieved:
- 42% higher DTC revenue compared to marketplace sales.
- 28% increase in profit margins.
- 3x growth in customer lifetime value (LTV).
Our DTC strategy and execution
- Brand repositioning and product enhancement:
- Target Audience Refinement: Focused on a niche market segment to align with specific customer needs
- Packaging Redesign: Adopted a premium, minimalist aesthetic to stand out
- Product Bundling: Introduced curated bundles to increase average order value (AOV) and offer differentiated options
- DTC website development
- Platform Selection: Launched a custom Shopify site optimized for conversions, achieving a 3.6% conversion rate within 60 days
- Enhanced User Experience: Integrated features like one-click upsells, cross-sells, and subscription options
- Content Strategy: Added blogs, customer reviews, and video testimonials to build trust and authority
- Paid media and customer acquisition
- Social Media Advertising: Deployed targeted ads on Facebook and Instagram, appealing to specific customer segments
- Creative Assets: Utilized user-generated content (UGC), expert insights, and animations for engaging advertisements
- Search Engine Marketing: Ran Google Ads focusing on branded keywords and high-intent search terms
- Affiliate Program: Collaborated with influencers in relevant niches to expand reach
- Email and SMS marketing
- Welcome Flows: Implemented email sequences with a 24% conversion rate
- Cart Abandonment Campaigns: Recovered 12% of potential lost sales
- Content Distribution: Sent monthly educational content and product launch announcements, achieving 40% open rates
- SMS Alerts: Notified subscribers about restocks and flash sales, boosting sell-through rates
- Marketplace to DTC migration
- In-Package Promotions: Included inserts with QR codes in marketplace shipments, offering incentives for direct purchases
- Retargeting Campaigns: Used tracking pixels and customer profiles to retarget marketplace visitors on social platforms
- Community Building: Established a VIP community to encourage word-of-mouth referrals and gather customer feedback
Results:
- Revenue Shift: DTC sales surpassed marketplace revenue by 42%.
- Profitability Increase: Profit margins improved by 28%.
- Customer Value Growth: Customer lifetime value tripled, indicating stronger brand loyalty and repeat purchases
Key takeaways:
- Diversification is Crucial: Relying solely on marketplaces can be risky; establishing a DTC channel provides greater control and resilience.
- Customer Ownership Enhances Marketing: Access to customer data enables personalized marketing strategies, improving retention and LTV.
- Integrated Marketing Strategies Drive Growth: Combining paid media, content marketing, and community engagement fosters sustainable growth.
Grow your business outside the limits of Amazon. Connect with a DTC experts to get started.
Challenges:
Marketplace dependency: The brand’s heavy reliance on a single platform made it vulnerable to policy changes and competitive pressures.
Escalating advertising costs: Increased competition led to higher advertising costs, with Advertising Cost of Sales (ACoS) exceeding 40%.
Lack of customer ownership: The marketplace’s limitations on customer data restricted personalized marketing and loyalty-building initiatives.
Brand visibility issues: The product’s unique value proposition was overshadowed by similar offerings, leading to reduced brand recognition
Pet toys: From Amazon bestseller to DTC favorite
Overview
A pet toy brand, renowned for its enrichment toys for dogs and cats, initially built a loyal following on Amazon through high review counts and engaging product videos. However, as competition intensified and margins tightened, the brand recognized the need for a direct relationship with its customers.
In early 2024, the brand partnered with a Shopify growth agency to establish a DTC channel that prioritized customer experience and recurring revenue. Within 9 months, their DTC site achieved a 4x increase in customer lifetime value (LTV), with over 22% of orders coming via subscription, and email plus SMS accounting for 35% of total sales.
Our DTC strategy and execution
- Brand repositioning and product strategy:
- Refined the brand’s focus to emphasize “Mental Stimulation for Healthier Pets”
- Introduced themed monthly bundles (e.g., “Boredom Busters,” “Chewer’s Club”)
- Updated packaging to be more giftable and visually appealing for social media
- Implemented loyalty incentives to encourage repeat purchases.
- Shopify store build and conversion optimization
- Developed a vibrant, high-converting website with playful UX elements (achieving a 3.4% conversion rate)
- Created a quiz to recommend toys based on pet size, breed, and behavior
- Enhanced product pages with enrichment benefits, video demonstrations, and safety certifications
- Integrated a subscription model for monthly toy deliveries
- Email and SMS flows
- Launched a welcome flow with a 23% conversion rate, offering personalized toy recommendations
- Implemented abandoned cart recovery strategies, adding 10% to revenue
- Distributed educational content (e.g., “5 Signs Your Pet Is Bored”) to boost open rates to 46%
- Utilized SMS for limited-time offers and early access to new products
- Acquisition campaigns
- Deployed Meta and TikTok ads featuring pets interacting with toys, resulting in high click-through rates.
- Emphasized the message: “Your Pet Deserves More Than a Ball.”
- Collaborated with pet influencers and trainers to generate user-generated content.
- Conducted giveaways to drive early traffic and capture email leads.
- Amazon to DTC migration
- Inserted promotional cards in Amazon packages: “Join the Club – First Box Free!”
- Tracked Amazon customers through post-purchase opt-ins and retargeted them via social media
- Established an online community featuring tips, user-submitted pet videos, and rewards
Results (within 9 months):
- Achieved a 78% growth in total revenue, with DTC accounting for 52% by month 9.
- Realized a 4x increase in customer LTV compared to Amazon-only buyers.
- Secured 22% of all orders through subscriptions by month 6
- Attributed 35% of total revenue to email and SMS marketing efforts.
- Received over 200 user-generated content submissions from pet owners, fueling a content creation cycle
Grow your business outside the limits of Amazon. Connect with a DTC experts to get started.
Challenges:
Amazon-heavy revenue: 92% of sales originated from Amazon, limiting brand storytelling opportunities
Fee pressure and copycats: Margins were eroded due to FBA costs and imitation products
Limited upsell/cross-sell: Amazon’s interface restricted the promotion of bundles or new SKUs
No customer data: The brand lacked the means to build a community or monitor buying behavior
DTC success stories
Shifting from Amazon reliance to DTC growth, these businesses took control.
Why do Amazon brands need DTC?
Watch this video and discover the power of a DTC channel to grow your business.
