Amazon Adopts Facebook-like Social Posting on its Detail Pages

https://advertising.amazon.com/lp/beta-posts

Amazon just rolled out “Amazon Profiles” which is basically Facebook-like or Twitter-like social posting on the Amazon detail pages.

Here’s how to get started with Amazon Profiles:

  1. Go to https://posts.amazon.com/profiles
  2. Upload a logo
  3. Begin posting

When you go to upload your logo here are the specs you’ll need:

  • File format JPG or PNG
  • Image is 640 x 640 pixels or larger
  • Color format must be RGB
  • File size is smaller than 100MB
  • Images are cropped to a 1:1 ratio

Example safe and unsafe logo areas:

image 3 1

Example with logo filled in:

74222785 521803115307831 5308635382366076928 n

End logo:

74391178 2543621735921603 5963906843225882624 n

After you get a logo, next you’ll want to make your first post

To do this, hit “create Post” which brings up a screen like this. And from here it’s like building a social post with one small twist, you need to add an ASIN to associate it to.

Momstir Sweet Heat Hot Sauce Amazon Social Posting
 
These posts will ONLY show on mobile, at the bottom of a detail page. So who knows how much value this will add. But with all things beta on Amazon, it’s good test it out.
 
This rolled out on Amazon on 11/5/2019. If you didn’t get an invite simply click the profiles link to get started.
 
For more resources: https://advertising.amazon.com/lp/beta-posts

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