How was Prime Day 2022?

How was Prime Day 2022 for you?

Steven Pope was on a dozen media stations this week talking about Prime Day, including an in-person TV interview with News Nation in Palm Beach, Florida where he was the Key Note speaker at AMZ Pow Wow.

“More than 60% of consumers will start their product search directly on the Amazon platform. And that’s the access that the sellers can get in touch with,” Pope continued.

But there’s a catch: Sales numbers posted during Prime Day are inflated relative to the rest of the year.

“The weeks before and after Prime Day are the weakest weeks of the year, and so it’s just going to look like a wash at the end of the day,” Pope said. “Amazon made up this made-up holiday called Prime Day, stuck it in the weakest time of the year, and then allowed sellers to take advantage of it. But it really won’t move the needle that much,” Pope said.

The reason for that is inflation and the state of the economy. Because the cost for everything is up, it’s that much harder for businesses to make money.

Credit News Nation

The interview is at min marker 42 if you speak Russian…