| “Less than 5 years ago, Amazon passed Goggle as the No. 1 place where people start their product search,” Steven Pope, the founder of My Amazon Guy, told NewsNation correspondent Brooke Shafer Tuesday on “Rush Hour.”
“More than 60% of consumers will start their product search directly on the Amazon platform. And that’s the access that the sellers can get in touch with,” Pope continued.
But there’s a catch: Sales numbers posted during Prime Day are inflated relative to the rest of the year.
“The weeks before and after Prime Day are the weakest weeks of the year, and so it’s just going to look like a wash at the end of the day,” Pope said. “Amazon made up this made-up holiday called Prime Day, stuck it in the weakest time of the year, and then allowed sellers to take advantage of it. But it really won’t move the needle that much,” Pope said.
The reason for that is inflation and the state of the economy. Because the cost for everything is up, it’s that much harder for businesses to make money.
Credit News Nation |
