Tend and Table (for reference only)
Tent and Table Full Service Case Study
167% Higher Revenue
Year-over-year growth achieved in June 2022 compared to June 2021 under MAG management
Tent and Table has delivered commercial-grade bounce houses, wedding tents, and inflatables for over 25 years. Their offerings include pole and frame tents with banquet furniture, plus bounce houses and water slides powered by commercial blowers.
They focus on quality, stock availability, and honest customer service, ensuring every client receives excellent support and follow-up.
The Challenges
Fragmented Catalog Architecture
Incorrect brand naming and broken parentage fractured the storefront, confusing customers and diluting brand identity.
Unoptimized Product Content
Listings lacked Amazon listing optimization for tents and inflatables, leading to suppression and poor conversion rates.
Stagnant Inventory Compliance
Critical compliance blocks froze top sellers, leaving the brand stuck with immobile stock and mounting storage fees.
Reactive Sales Strategy
Without knowing how to improve Amazon sales for outdoor products, price wars with competitors eroded margins.
- Full Service
- Catalog Management
- Listing Optimization
- New Product Creation
- Parentages
- Listing Reinstatement
- Amazon Social Posts
- Amazon PPC
- Amazon SEO
Amazon
Equipment & Event Rentals
480+ days since October 2023
Our Approach
In 2022, we overhauled the account to fix catalog fragmentation and unoptimized content. We stabilized the brand by correcting technical errors and unifying visual identity, setting the stage for better visibility and conversions.
- Audited the entire catalog to identify and correct mismatched brand name attributes across multiple product lines
- Resolved complex parentage issues to ensure variations displayed correctly for a seamless customer experience
- Troubleshot and reinstated suppressed listings flagged incorrectly for compliance or safety issues
- Designed and launched dedicated Brand Stores to unify the shopping experience for distinct sub-brands
- Executed Amazon listing optimization for tents and inflatables by deploying A+ Content and lifestyle infographics to drive conversion
- Standardized visual assets across product families to ensure brand guidelines were met
- Implemented a phased SEO strategy (Phase 1, 2, and 3) to index for high-volume keywords
- Restructured advertising campaigns to segment products by type and reduce wasted ad spend
In 2023, the strategy shifted to refinement and growth. We strengthened operational health with advanced identifier updates and targeted SEO, while focusing on inventory performance and B2B opportunities for long-term profitability.
- Conducted deep Amazon SEO for tents and inflatables refreshes to capture evolving search trends and maintain organic ranking dominance
- Refined creative assets and copy based on performance data to further improve listing engagement
- Developed specific content strategies for seasonal events to maximize peak sales periods
- Transitioned product identifiers to GS1 certified UPCs to resolve persistent catalog conflicts
- Addressed Inventory Performance Index (IPI) scores through strategic appeals and inventory management
- Implemented B2B pricing and discount strategies to attract bulk commercial buyers
- Analyzed market share data to identify gaps and opportunities for category dominance
- Audited profitability at the product level to ensure advertising efforts aligned with margin goals
In 2025, we pivoted towards protecting margins amidst rising operational costs and tariff pressures. We executed sophisticated pricing and inventory strategies to ensure the brand remained profitable without sacrificing market share.
- Developed and executed a comprehensive Amazon medical brand profitability strategy by analyzing SKU-level economics and incrementally adjusting prices to counter rising costs.
- Deployed strategic price fluctuations and temporary discounts to stimulate sales velocity during key periods while stabilizing long-term margins.
- Managed advertising budgets dynamically based on real-time inventory levels to prevent inefficiencies during stockouts.
- Audited return reasons to refine product information and informational graphics, aiming to reduce return rates and improve customer satisfaction.
Impact
Over $1.35 million increase in June 2022 compared to previous year
Tent and Table sales saw a 167% higher revenue YoY, showcasing the impact of working with an Amazon agency for party rental equipment sellers.
Doubled Conversion Performance
Conversion rates climbed by 50-100% following the implementation of enhanced content strategies and catalog fixes, marking a major efficiency milestone in the brand’s growth history
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