Search Engine Optimization (Website)

Search Engine Optimization (SEO) is the process of improving your website's visibility on search engines like Google. An optimized brand website builds trust and creates an additional sales channel independent of Amazon.

This gives you more control over your brand presence. It also allows you to capture customers who start their shopping journey on a search engine rather than on Amazon.

A professional website that ranks high on Google adds significant credibility to your brand. Shoppers often search for brands outside of Amazon to verify their legitimacy before making a purchase.

When they find your polished website, it builds confidence and can lead them back to your Amazon listings to buy. It also diversifies your traffic sources, reducing reliance on a single platform.

Our service focuses on foundational SEO to increase your website's ranking and click-through rates. We perform detailed keyword research and competitor analysis to create a master keyword list for your brand.

We then write optimized HTML titles and meta descriptions for up to 50 pages of your website. This ensures search engines and customers understand what your pages are about.

An HTML title is the main headline you see in a search engine result and in your browser tab. A meta description is the short snippet of text below the title that summarizes the page’s content.

Both are critical for attracting a user's attention and convincing them to click on your link instead of a competitor's. We craft these to be compelling for both search algorithms and human readers.

Yes, that is a primary goal of our work. By conducting thorough keyword and competitor research, we identify the search terms your target audience uses.

We strategically use these keywords in your titles and descriptions to signal relevance to Google. This improves your chances of ranking for terms that drive valuable traffic.

SEO is a long-term strategy, and results are not immediate. It can take several weeks or even months for search engines to recrawl your site and for ranking changes to become noticeable.

The benefit of our foundational service is that it correctly sets up your website for long-term success. Consistent effort builds momentum over time.

While there can be some overlap, website SEO and Amazon SEO are different. Search behavior on Google is often more informational, whereas on Amazon, it's highly transactional.

We research keywords specifically for a search engine audience. This ensures we capture shoppers at different stages of the buying journey.

Absolutely. Our SEO principles and practices apply to all major website platforms, including Shopify, WooCommerce, BigCommerce, and others.

We can implement the optimized titles and descriptions on your specific platform. The fundamentals of good SEO are consistent across the web.

To begin, we just need access to your website’s backend to implement the new titles and descriptions. We handle all the research and writing.

Our goal is to make the process as hands-off for you as possible. This allows you to stay focused on running your business.

Our service provides a powerful one-time setup of your site's core SEO elements. However, to achieve and maintain top rankings, SEO should be an ongoing effort.

Search engine algorithms change, and competitors are always working to outrank you. This foundational optimization gives you a strong starting point for future SEO activities.