Reentel Full Service Case Study
$300K sales boost in Q4
Major sales increase in Q4 2024 compared to the same period in 2023
As one of Reentel’s premier brands, Hi-Tech Diamond has been supplying cutting, grinding, carving, and polishing equipment for the lapidary and glass industries since 1984. The company offers easy-to-use machines and tools for beginners and professionals alike.
Proudly made in the USA, Hi-Tech Diamond supports artists and hobbyists with high-quality saw machines, blades, polishing discs, and more.
The Challenges
Complex Multi-Brand Management
Four different brands with distinct product lines – Entry Level, Hobbyist, Enthusiast, and Commercial – each required unique strategies. This complexity created difficulties in scaling a unified sales approach.
Fragmented Content Across Brands
Listings for each brand were still being updated with better content. This lack of polished, consistent content held back their ability to push ad spend effectively.
Restricted Advertising Budget
Advertising spend remained limited until late in the year, preventing significant ranking improvements before the peak Q4 season. This delay capped potential sales growth during the busiest period.
Insufficient Visibility and Ranking
Delay in aggressive advertising and listing optimization resulted in lower organic rankings, making it hard for brands to maximize visibility and sales during peak season.
Ongoing Optimization Challenges
Continued challenges in listing optimization, ad campaign coordination, and creative assets slowed sales expansion. The need to balance budgets across brands limited growth potential.
- Full Service
- Catalog Management
- Listing Optimization
- New Product Creation
- Parentages
- Listing Reinstatement
- Amazon Social Posts
- PPC
- SEO
Amazon
Tools & Home Improvement
$1M-$10M
25-50
1,081+ days since November 2022
Our Approach
In late 2023, we focused on correcting foundational issues to prepare the account for aggressive, sustainable growth. Our initial work involved analyzing the complex, multi-brand catalog to build a cohesive, long-term strategy that would address unoptimized listings and untapped advertising potential.
- Audited the entire multi-brand catalog to identify inconsistent content and optimization gaps.
- Developed distinct customer profiles for each product line, from entry-level to commercial, to create tailored marketing strategies.
- Established a comprehensive roadmap for 2024 focused on phased listing optimizations and strategic budget allocation.
We executed a full-funnel strategy designed to capture new customers and increase market share across all brands. The year began with an aggressive push to improve organic visibility, followed by a systematic plan to guide customers from entry-level products to higher-value items, culminating in a record-breaking Q4.
- Launched aggressive advertising campaigns early in the year targeting new, generic keywords to build organic ranking well before the peak season.
- Allocated a larger portion of the initial ad budget toward lower-priced items to acquire a high volume of new customers efficiently.
- Rolled out comprehensive listing optimizations, including new A+ Content, Brand Stories, and enhanced image stacks to improve conversion rates.
- Shifted and reallocated advertising budgets toward higher-priced product lines to capitalize on the customer base built earlier in the year.
- Implemented a remarketing funnel that retargeted entry-level buyers, introducing them to the brand’s more advanced products.
- Launched targeted holiday campaigns during the Black Friday/Cyber Monday period, focusing on “giftable” keywords to maximize seasonal sales volume.
Read here to learn more about MAG’s BFCM targeted approach for Reentel.
Building on the previous year’s success, 2025 has focused on refining our approach for sustained, profitable growth. We used data-driven insights from Amazon’s tools to optimize every aspect of the sales funnel, ensuring the brand not only grew but also increased its market defensibility and profitability.
- Conducted deep-dive keyword research using Search Query Performance reports to inform both organic and paid strategies.
- Performed regular PPC audits to discover new opportunities and reallocate budgets for maximum efficiency across all brands.
- Analyzed market share reports to defend against competitor encroachment and identify new growth opportunities.
- Completed full creative updates for all remaining listings, including image stacks, A+ Content, and Brand Stories, to ensure a unified and high-converting customer experience.
- Developed and tested new video ad creatives for Sponsored Brands and Sponsored Display campaigns to capture customer attention more effectively.
- Continuously ran A/B tests on main images and listing copy to improve click-through and conversion rates systematically.
Impact
Over $1 Million increase in yearly Amazon sales
The brand achieved a 26% increase in total sales from 2023 to 2024, adding over $1 million in annual revenue. This growth was not isolated; it accelerated through the year, starting at 21% in Q1 and surging to 35% growth by Q3.
Major Growth in Repeat Customer Sales
MAG’s customer pipeline strategy was highly effective, with repeat purchases from the Hobbyist line increasing by 115% from 2023 to 2024. This demonstrates strong brand loyalty, as repeat sales also grew 51% for Enthusiasts and 48% for Entry-level customers.
106% Increase in Annual Ad Sales
Advertising sales more than doubled from 2023 to 2024. This success was driven by an aggressive strategy that began with a 340% year-over-year increase in Q1, followed by 171% growth in Q2.
See what the right Amazon strategy can do for your business.
Partner with experts who know how to drive results.
