Did you know your listing images can swing your sales on Amazon? That’s why you need Amazon product photography tips from experts who actually know how to drive clicks and conversions.
High-quality images can lift sales by around 10% because most shoppers judge the product from photos. That’s why it’s critical for Amazon sellers to learn how to plan and shoot strong product photos or hire pros who do this every day.
In this blog, we break down a podcast episode where Steven Pope sat down with Jeff dela Cruz, president of POW (Products on White) Photography, a studio known for clean, conversion-ready images. You’ll get their best advice on what makes a click-worthy main image, the mistakes sellers should avoid, and practical tips you can apply right now.
Boost Your Sales with Better Photos
High-quality images turn clicks into conversions. Don’t let poor photos hold your brand back.
Meet the Experts: The Story Behind POW Photography
POW Photography started back in 2011, founded by professionals who saw the growing need for quality product photography in e-commerce. Over the years, they’ve specialized in helping Amazon sellers improve their listings with images that actually convert.
Their process blends the art and science of photography, what Jeff calls “photography math”, where balancing multiple light sources and technical setups creates the perfect shot. This goes far beyond a simple light box and shows the expertise required to make products look their best.
POW also offers composite photo services, where products are seamlessly placed into stock lifestyle images to create realistic scenes at a fraction of the cost of a full shoot. With years of hands-on experience, they know how to highlight details that influence buying decisions, which is why their advice is so valuable for sellers who want to stand out.
The Importance of Photos in Amazon Selling
Your photos are the first thing shoppers notice when browsing Amazon, and they often determine whether someone clicks on your listing or scrolls past it. Main images are especially crucial because they appear in search results and directly drive clicks.
Since customers can’t touch or test your product online, your Amazon listing images become the deciding factor in their buying decision. Good photography sets the right expectations, which also helps reduce returns.
Strong product images don’t just make your listing look professional but also impact sales performance. In fact, 93% of consumers say visual appearance pushed them to buy a product, showing how powerful quality photos can be.
Costly Mistakes Sellers Make with Amazon Product Photography
When providing listing images for their products, some sellers think they already know what they’re supposed to do. The truth is, many end up committing serious mistakes like the ones below that directly hurt their conversions and sales.
1. Poor Image Quality
Blurry, pixelated, or low-resolution photos make a product look cheap and unreliable. Customers will scroll past listings that don’t look professional.
2. Not Using the Right Number of Images
Some sellers upload just one or two photos, which doesn’t give shoppers enough information. You should take advantage of all available image slots to showcase your product fully.
3. Cluttered or Distracting Backgrounds
Using busy or inconsistent backgrounds pulls focus away from the product. Amazon requires a clean white background for the main image, but many sellers ignore this.
4. Not Showing the Product in Use
Lifestyle shots help buyers picture how the item fits into their daily lives. Without these, the product feels flat and disconnected from real-world use.
5. Ignoring Amazon’s Guidelines
Failing to follow Amazon’s photo requirements can get your images suppressed. Sellers often forget that even one non-compliant image can hurt listing visibility.
6. Over-Editing or Misrepresenting the Product
Excessive retouching or altering product colors may cause buyers to feel misled. This can lead to higher returns and negative reviews.
Winning Amazon Product Photography Tips from an Expert
If you want to avoid costly mistakes that can hurt your sales, here are some proven Amazon product photography tips from an expert. These are the best takeaways from the video that you can apply to your listings.
1. Follow Amazon’s Technical Requirements
Make sure your main image is on a pure white background, at least 1000 pixels on the longest side, and clearly shows the product. Failing to meet these requirements can get your listing suppressed and reduce your visibility.
2. Show Multiple Angles of Your Product
Don’t limit yourself to one or two pictures because customers want to see the front, back, sides, and even the bottom if necessary. More angles help reduce uncertainty, which leads to fewer returns and higher conversions.
3. Focus on Image Quality and Professionalism
Blurry, dark, or poorly lit images can make your product look cheap and untrustworthy. Investing in professional-quality photography pays off with better clicks and sales.
4. Use Lifestyle Images
Add pictures that show the product in real-life use so customers can picture how it fits into their daily lives. This builds trust and makes the product more relatable compared to just studio-style shots.
5. Highlight Key Features with Infographics
Infographics let you point out dimensions, unique features, and benefits in a clean and easy-to-read format. Shoppers don’t always read product descriptions, so visuals are a quick way to get your message across.
Why Amazon Listing Images Matter
Since online shoppers can’t physically touch or test your products before buying, the photos you provide become their deciding factor. That’s why it’s crucial to create Amazon listing images that not only showcase your product but also persuade customers to hit “Add to Cart”.
With the Amazon product photography tips shared in this blog, we hope you gained strategies to turn browsers into buyers. Effective images can help you increase clicks, build trust, and boost your sales potential.
Need help creating Amazon listing images that convert? Contact our Amazon agency; we specialize in optimizing listings, crafting high-quality visuals, and driving real results for sellers like you.
Make Your Products Stand Out
Shoppers judge your product in seconds, so make that first impression count with photos that sell.
