Looking for Amazon A+ Content best practices that actually work? Read on to learn how to use A+ Content the right way to drive real results on your listings.
Everyone talks about how important A+ Content is for your brand presence. It’s proven to boost conversions, but only if you know how to set it up effectively.
Just slapping on modules won’t move the needle if you’re not doing it with purpose. In this blog, we’ll break down the A+ Content best practices covered in our Amazon agency’s podcast episode and how to make them work for you.
What You Need to Know About Amazon A+ Content
Amazon A+ Content replaces your plain product description with rich visuals, charts, and enhanced text. It’s only available to brand-registered sellers and can improve conversions by up to 8%, according to Amazon.
Most sellers treat it like a pretty brochure, but it’s actually a powerful sales tool. It builds customer trust, clarifies product benefits, and reduces return rates.
The Dos and Don’ts in Amazon A+ Content
Amazon A+ Content can be beneficial, but if you don’t know how to use it properly, it could be a wasted opportunity. That’s why it’s critical to learn the key dos and don’ts to make your content convert.
Dos
- Use high-quality lifestyle images that show your product in use.
- Focus on benefits, not just features.
- Stick to one clear theme or message per module.
- Use comparison charts to cross-sell other ASINs.
- Add text overlays to images for better mobile readability.
- Align your visuals with your brand’s tone and voice.
- Write for skimmers by using bold key phrases and keeping text blocks short.
- Use customer concerns to guide your copy.
- Keep modules consistent in layout and flow.
- Test different layouts and monitor performance.
Don’ts
- Don’t stuff your A+ with keyword-heavy paragraphs.
- Don’t reuse generic manufacturer content.
- Don’t upload blurry, pixelated images.
- Don’t cram every module in; more isn’t always better.
- Don’t forget the mobile view, since over 60% of traffic comes from mobile users.
- Don’t make unverified claims (e.g., “best on Amazon”), it violates Amazon’s policy.
- Don’t overload the page with technical specs; keep it simple.
- Don’t ignore your brand story section because it helps build trust.
- Don’t leave gaps or mismatched formatting between modules.
- Don’t copy competitors, build content that reflects your value proposition.
Traffic vs Conversion: What Does A+ Content Affect More?
We’ve been saying that A+ Content is a powerful feature that improves the customer experience and boosts sales, but what exactly does it affect? Is it bringing in more traffic, increasing conversions, or both?
Before, it was determined that A+ Content didn’t affect traffic because it wasn’t indexed by Amazon’s algorithm. However, now, Amazon indexes text from A+ modules, which means it can contribute to traffic, especially when you include keyword-rich content.
Still, Amazon A+ Content plays a much bigger role in improving conversions than traffic. It helps answer customer questions, builds brand trust, and showcases key product benefits in a way that basic bullets and images just can’t.
The Importance of A/B Testing in Amazon A+ Content
You can’t just assume your A+ Content is working; you have to test it. A/B testing gives you real data on what design, copy, or layout drives more sales.
Without testing, you’re just guessing what might convert better, and that can lead to missed revenue opportunities. Amazon’s Manage Your Experiments tool lets you test different versions of A+ Content so you can make smarter content decisions backed by data.
Make Your Amazon A+ Content Work for You
Using Amazon A+ Content can be a game-changer when done right; it can boost your conversions and build real brand trust. With the best practices we shared, we hope you’re now better equipped to create A+ Content that performs.
If you need help creating Amazon A+ Content that converts, contact our full-service Amazon agency. We have a team of experts who are ready to help you get results.
