With the Amazon seller fee update, independent sellers across Europe can now benefit from lower parcel and referral fees, expanded low-price FBA eligibility, and reduced caps on deal-related charges.
Amazon is rolling out one of its largest-ever fee reductions in Europe, designed to help sellers save money on every sale. The Amazon seller fee update includes reductions on FBA parcel fees and referral rates in clothing, home goods, groceries, and pet products.
At the same time, the Amazon EU fee changes expand low-price FBA eligibility and reduce caps on deal-related charges. Sellers now have an opportunity to increase profitability and invest in growth across the continent.
Amazon Seller Fee Update Brings Major Savings Across Europe
Independent sellers in Europe will see reduced FBA fulfillment and referral fees as part of the latest Amazon seller fee update. According to Dharmesh Mehta, VP of WW Selling Partner Services, the changes are among the largest fee reductions in Amazon’s European history.
The update affects multiple high-volume categories and will take effect starting December 15, 2025. Reductions apply to parcel fees, referral rates, and low-price FBA eligibility.
Key highlights of the update include:
- FBA parcel fee reductions by an average of £0.26/€0.32 in the UK, Germany, France, Italy, and Spain.
- Clothing and Accessories referral fees lowered from 8% to 5% for items up to £15/€15, and from 15% to 10% for items between £15/€15 and £20/€20.
- Home Products referral fees reduced from 15% to 8% for items up to £20/€20.
- Pet Clothing and Food, Grocery and Gourmet, and Vitamins, Minerals, and Supplements fees lowered to 5% for items under £10/€10.
- Expanded Low-Price FBA eligibility for products priced at or below £20/€20, lowering fees by an average of £0.40/€0.45 per unit.
- Reduced caps on Best Deals and Lightning Deals to £200 in the UK, €300 in Germany, and €100 in France, Italy, and Spain.
The update is part of broader Amazon EU fee changes aimed at lowering costs for independent sellers. These reductions follow previous adjustments to the UK marketplace and are expected to impact daily transaction fees across Europe.
Fee Cuts in Europe Aim to Keep Amazon Competitive Against Shein and Temu
Amazon slashes seller fees in bid to compete with Shein, Temu by Hannah Abdulla"Amazon is set to implement a new Amazon seller fee update in Europe, cutting fees by 2% to 5% in a move aimed at competing with ultrafast-fashion e-tailers. The reductions are expected to affect independent sellers and reflect ongoing operational improvements that have lowered average costs by £0.15/€0.17 per unit sold across Europe."
Amazon will roll out the Amazon seller fee update in stages, starting December 15, 2025, for multiple categories. Additional changes for Home Products take effect February 1, 2026.
Fee reductions include:
- FBA parcel fees lowered by an average of £0.26/€0.32 in the UK, Germany, France, Italy, and Spain.
- Clothing and Accessories referral fees reduced from 8% to 5% for items up to £15/€15, and from 15% to 10% for items between £15/€15 and £20/€20.
- Home Products referral fees cut from 15% to 8% for items up to £20/€20.
- Pet Clothing and Food, Grocery and Gourmet, and Vitamins, Minerals, and Supplements fees lowered to 5% for items under £10/€10.
- Expanded Low-Price FBA eligibility for products priced at or below £20/€20, lowering fees by an average of £0.40/€0.45 per unit.
- Caps on Best Deals and Lightning Deals reduced to £200 in the UK, €300 in Germany, and €100 in France, Italy, and Spain.
The fee reductions are aimed at keeping Amazon competitive with Shein and Temu. Comparisons of Amazon vs Temu vs Shein fees show the update directly influences seller costs across the EU.
U.S. Peak-Season Fulfillment Fees Remain Steady Amid EU Reductions
For U.S. sellers, Amazon seller fees for peak-season fulfillment remained largely unchanged during the 2025 holiday period. Based on a Supply Chain Dive article written by Arjan, rates for FBA, Remote Fulfillment, Multi-Channel Fulfillment, and Buy with Prime shipments stayed consistent.
The elevated fee period ran from October 15, 2025, through January 14, 2026. Fees were applied consistently when shipments left fulfillment centers, regardless of order date.
Fee adjustments were minor and varied by product size and weight. Small standard items like mobile device cases rose from $3.15 to $3.34, large standard items such as T-shirts went from $4.67 to $5.00, and large bulky items like baby cots increased from $12.27 to $13.31.
Extra-large items weighing 50–70 lbs. experienced an increase from $51.37 to $54.18. These figures highlight the differences between U.S. peak-season fulfillment fees and the recent Amazon seller fee update in Europe.
The historical peak-season rates provide context for sellers evaluating operational costs across regions. Businesses considering Amazon agency help for Amazon fee updates can use this information when planning inventory and fulfillment strategies.
Amazon Plans U.S. Fulfillment Fee Hikes in 2026 Despite Operational Gains
While Europe sees reductions in certain seller fees, the latest Amazon seller fee update in the U.S. will increase fulfillment costs for third-party sellers by an average of $0.08 per unit starting January 15, 2026. The changes apply to Fulfillment by Amazon, Buy with Prime, and Multi-Channel Fulfillment services, with tiered pricing based on product size and price.
Small items priced above $50 will see a $0.51 per-unit increase, while large items under $10 will remain unchanged. More precise pricing tiers are being introduced for inbound placement and bulky or extra-large items to align fees with service levels.
Amazon will invest in improved forecasting, inventory placement, and automation to enhance delivery speed and reduce defects that cause missing or damaged inventory. These measures may increase costs in some cases while adding value for sellers.
Additional adjustments include Amazon Warehousing and Distribution storage fees rising to $0.57 per cubic foot per month in the West region, Buy with Prime fees up $0.24 per unit, and Multi-Channel Fulfillment fees up $0.30 per unit.
Amazon hiking fulfillment fees in 2026 by Max Garland"The U.S. updates show a net increase in seller costs, highlighting regional differences in Amazon’s approach compared to the fee reductions in Europe."
