Amazon seller assistant Amelia now integrates Seller News articles, giving sellers quick access to answers and related updates that may affect their business.
With 78% of companies adopting AI technologies, Amazon is no exception and now uses Amelia to help sellers manage their stores more efficiently. This new integration makes staying on top of policy updates simpler for sellers.
Amazon seller assistant Amelia gives quick access to integrated Seller News and timely answers to questions. It also supports sellers in responding more efficiently to changes that may affect their business.
Amazon Seller Assistant Amelia Streamlines Access to Seller News and Policy Updates
Amazon seller assistant Amelia now integrates Amazon seller news directly into Seller Central, allowing sellers to access critical updates without leaving the platform. This AI-powered feature helps Amazon agencies and individual sellers quickly see how Amazon policy changes may affect their stores.
Sellers can ask questions on the platform, and the tool automatically displays relevant news articles along with practical answers. The integration leverages Amazon agentic AI to ensure responses are tailored to each business, improving efficiency and decision-making.
Key benefits of the integration include:
- Fast access to timely Amazon seller news and policy updates.
- Personalized guidance on compliance, inventory management, and operational tasks.
- Clear summaries of Amazon policy changes to reduce confusion and errors.
- Centralized insights that save time and streamline daily business operations.
This update comes from Amazon’s official announcement, highlighting how sellers can now find information faster using Seller Assistant. To explore this feature, access the AI icon in Seller Central and start asking questions, giving sellers a smarter way to manage their business and stay informed.
Project Amelia Delivers Instant Answers and Smarter Business Guidance for Amazon Sellers
Amazon launches a powerful new generative AI-based selling assistant codenamed Project Amelia"Project Amelia provides sellers with an all-in-one, generative AI-based selling expert that is always available to immediately provide sellers with the answers, advice, and tools they need to succeed. Sellers simply ask Project Amelia a question, and they get a response with accurate information and guidance, allowing them to more easily and efficiently manage their business."
The tool is built using Amazon Bedrock, combining broad world knowledge with deep expertise in Amazon selling. Amazon seller AI assistant capabilities allow it to provide tailored responses based on each seller’s unique business needs.
Its key features include knowledge-based questions, status updates and metrics, and actions for issue resolution. Sellers can ask detailed questions, retrieve sales and traffic insights, and receive recommended solutions or assistance with operational issues.
Amazon seller assistant Amelia is simple to use: ask a question from any page in Seller Central, and it displays relevant answers along with associated news or reports. This integration reduces the time and effort required to manage a store, allowing sellers to focus on growth and improving customer experience.
This update is based on Amazon’s official announcement introducing Project Amelia, which is now available in beta to U.S. sellers and will progressively roll out to additional markets and languages over time.
Amazon Seller Assistant Amelia Gains Agentic AI to Handle Tasks Smarter
According to a CNBC article written by Annie Palmer, Amazon seller assistant Amelia now includes agentic AI capabilities, allowing the platform to take action on a seller’s behalf with permission. This upgrade helps merchants manage their online business more efficiently while reducing the time spent on tedious operational tasks.
The enhanced tool builds on Seller Assistant, an AI platform that 1.3 million third-party sellers have already used to automate product listing creation and related tasks. How Seller Assistant works is simple: sellers ask a question, and the assistant provides answers along with insights and relevant Amazon seller news in one place.
Key features include:
- Coordinating inventory orders and supporting business growth planning.
- Implementing fixes for account issues to help avoid costly suspensions.
- Handling routine tasks such as listing creation, image and video generation, and other operational duties.
How to use Amazon Seller Assistant Amelia is straightforward: access the AI from Seller Central and submit your questions or requests. Leveraging Amazon agentic AI for sellers allows merchants to save time, streamline operations, and focus on innovation and customer relationships.
Smarter Operations and Proactive Insights with Agentic AI on Amazon
Amazon seller assistant Amelia now functions as an AI assistant for seller accounts, capable of taking autonomous actions with seller permission. The system monitors accounts proactively and helps sellers address issues before they become problems, making daily operations more efficient.
The upgrade builds on existing Amazon Seller Assistant features, providing real-time insights into inventory, account health, compliance, and business growth. Sellers can now receive alerts, generate marketing assets, and access strategic guidance directly within Seller Central.
This agentic AI can optimize inventory by analyzing sales velocity, seasonality, and lead times, while also alerting sellers to stock risks and aging products. It monitors account health continuously, identifying potential policy violations, negative feedback trends, and A-to-Z claims before they impact performance.
Sellers can leverage automated compliance support, creative content generation, and AI-driven growth strategies to improve operations and expand their business. By using Amazon Seller Assistant Amelia, merchants can reduce time spent on routine tasks and focus more on innovation and customer engagement.
Amazon Seller Assistant Becomes Agentic AI: Autonomous Business Management by Antoine“Amazon has upgraded Seller Assistant from a reactive chat tool to a fully agentic AI system that can take autonomous actions on your behalf, from adjusting inventory to creating marketing assets.”
