Amazon Rufus AI Updates Tie to $10 Billion Sales Lift, Amazon Says
November 21, 2025
With recent Amazon Rufus AI updates, the assistant can now remember user preferences, track price histories, and execute auto-buy commands,
Amazon Rufus Gets a Shopping Memory. Does Your Current Marketing Still Compete?
August 27, 2025
Now that Amazon Rufus gets a shopping memory and uses full purchase histories for recommendations, should sellers adjust their strategy
Ecommerce Conversion Is the New Survival Gear – Are You Tuned Up?
April 21, 2025
Generative AI is redefining ecommerce conversion by turning search bars into intelligent intent engines that guide shoppers to the right
5 Ways to Optimize Listings for Amazon Rufus: Solve Key Pain Points
January 17, 2025
Amazon Rufus transforms product discovery with semantic understanding, real-time learning, and personalized recommendations, powered by optimized content, visuals, and shopper