My Amazon Guy vs Eva
Your growth, their game?
Lost in the Amazon agency maze?
Cut through the noise.
Discover the partner that fuels your success.
My Amazon Guy vs. Eva: Who’s more credible online?
Credibility isn’t just about fancy websites; it’s about proof. How do these agencies stack up under scrutiny? We looked at some key online metrics and review platforms.
Website authority & traffic
Tools like Ahrefs measure a website’s “strength” based largely on its backlink profile. Ahrefs uses Domain Rating (DR) on a 0-100 scale – higher is generally better, showing more link popularity. A higher DR often correlates with a site’s ability to pull in organic search traffic.
MAG has a notably stronger Domain Rating, suggesting a more authoritative online presence based on backlinks compared to Eva.
Ahrefs Rank (AR) provides a more granular ranking of websites based on their backlink profiles; a lower number is better. (Captured data below as of May 2, 2025)
MAG ranks significantly higher (closer to #1) than Eva in Ahrefs’ global website ranking, reinforcing the idea of a stronger overall backlink profile.
Organic traffic estimates also give a clue:
- My Amazon Guy: 13.6K monthly organic visits (Ahrefs estimate).
- Eva Commerce: 12K monthly organic visits (Ahrefs estimate).
MAG edges out Eva slightly in estimated organic traffic, aligning with its higher DR and AR.
Seller reviews & reputation:
Trustpilot is a common place for reviews, but access was limited during research. However, MAG prominently displays its Trustpilot score on its site:
My Amazon Guy
4.6 stars from 298 reviews (as claimed on our site, corroborated by multiple pages). Testimonials frequently mention trust, responsiveness, and knowledge.
Eva Commerce
Also claims a 4.6-star Trustpilot rating on their site, but with fewer reviews (136) [Query Data]. Some potentially unrelated businesses using “Eva” show positive Trustpilot scores in snippets.
Despite the same star rating, MAG boasts more than double the review volume on Trustpilot, suggesting a larger base of client feedback.
My Amazon Guy vs Eva: Who has a stronger social media presence?
An agency’s social media activity says a lot. Are they actively sharing knowledge, or just running ads?
YouTube
My Amazon Guy
Runs a massive YouTube channel (@MyAmazonGuy) with over 54,500 subscribers and more than 2,500 videos. We explicitly state their goal is to share “all our trade secrets” through tutorials on PPC, SEO, CTR, Design, Catalog Merchandising, and more. They host weekly live Q&A sessions addressing seller questions directly.
Eva
Has a YouTube presence (@EVA Commerce, formerly Eva | Amazon Sellers’ Solution), but it’s significantly smaller. Videos seem focused on platform features, tutorials for their software, and occasional discussions with executives like CEO Hai Mag or Jim Roots.
Content volume and subscriber count are much lower than MAG’s.
My Amazon Guy
We heavily promote our LinkedIn presence and use it to hire talent worldwide. Our CEO, Steven Pope, plays a major role, recognized as a “Top Advertising Voice” with over 45,000 followers.
His activity is often credited as a key driver of our agency’s growth. While some may find his posting style intense, the size of his following speaks for itself.
We use LinkedIn to showcase our company values and attract new talent. (Direct access to our company page wasn’t available.)
Eva
Eva Commerce Inc. has a LinkedIn page. CEO Hai Mag maintains a profile and publishes articles on platforms like Forbes Business Council. They promote their LinkedIn on YouTube.
However, their overall activity seems less central to their strategy compared to MAG. There’s also potential confusion as many unrelated businesses use “Eva Commerce”.
Other platforms
MAG is also active on Facebook, Instagram, Pinterest, Twitter (X), and TikTok. Eva lists TikTok and Instagram influencer marketing as a service they offer.
learly, My Amazon Guy invests heavily in building a massive online and social media footprint, particularly through educational content on YouTube and aggressive engagement on LinkedIn, spearheaded by our CEO. Our strategy gears towards broad seller education and community building. Eva’s presence appears more conventional, focused on promoting its specific platform and services rather than widespread, free knowledge sharing.
Why social media presence matters for Amazon sellers
So, why should you care if an agency CEO posts daily on LinkedIn or uploads hundreds of YouTube videos? It’s more than just digital noise. An active, educational social media presence is a powerful signal.
- Transparency
Agencies willing to teach publicly are showing you their playbook. They aren’t hoarding secrets. You get a feel for their methods and philosophy before you even talk to them.
- Expertise
Consistently creating valuable content demonstrates deep knowledge and confidence. They have to stay sharp to keep teaching. It’s a continuous public display of their competence.
- Engagement
An agency actively participating in discussions, answering questions (like MAG’s live Q&As ), and sharing insights shows they are connected to the real challenges sellers face. They’re not operating in a vacuum.
- Vetting Opportunity
It allows you, the seller, to evaluate their thinking, communication style, and expertise over time. You can see if their approach resonates with your brand’s needs long before signing a contract. An agency that stays hidden might raise questions about what they’re not showing you.
My Amazon Guy vs Eva: Transparency and customer trust
Transparency
My Amazon Guy
We position ourselves as radically transparent. We openly share our “trade secrets” through content, publish our revenue figures, highlight client testimonials and employee reviews, and address questions about our legitimacy or any “scam” claims head-on.
We share our company values and even sell access to our internal Standard Operating Procedures (SOPs). Pricing for services like listing optimization is available on our site, though full-service details typically require a call.
Eva
Appears less transparent based on the available information. While pricing for their software tiers is public , managed service pricing requires direct contact.
There’s less evidence in the research of them openly sharing internal metrics, detailed operational methods (beyond AI focus), or directly addressing negative feedback in the same way MAG does. Their “About Us” page focuses on the platform’s capabilities and introduces the board members.
Why agency transparency matters
An Amazon agency’s transparency tells you everything about how they operate, if they hide pricing, results, or who’s doing the work, what else are they hiding?
Clear communication, open processes, and visible leadership are signs you’re dealing with a team that earns trust, not just business.
My Amazon Guy vs. Eva: Which agency truly delivers?
My Amazon Guy
We present ourselves as a comprehensive, human-led, full-service agency focused entirely on Amazon. Our goal is to handle the platform end to end for sellers who want expert execution.
Our services cover everything: PPC management, in-depth SEO using our 4-phase approach, listing design and optimization (including A+ Content and Brand Stores), and complex catalog fixes like reinstatements and suspensions. We also support inventory management, reporting, and brand protection issues.
We rely on proven Standard Operating Procedures (SOPs) to drive consistent results. Our mission is to solve the hardest problems Amazon sellers face—fast and effectively.
With over 500 team members, we have the scale and specialization to take full ownership of your Amazon presence. We’re built for sellers who want experienced hands on the wheel.
Eva
They offer a hybrid model combining an AI-powered software platform with agency services. The focus is on using AI for profit-driven advertising, dynamic pricing, profit analytics, replenishment forecasting, and FBA reimbursements.
Their multi-platform capability sets them apart, supporting Amazon, Walmart, Shopify, and more. They target brands, agencies, and resellers seeking AI tools and cross-platform management.
For a seller whose primary battleground is Amazon and who needs hands-on, expert management across the board, from optimizing listings and running ads to fixing complex catalog messes, MAG offers a more tailored and comprehensive suite of services.
Eva seems geared towards sellers who prioritize AI-driven tools for specific tasks (like pricing or reimbursements), manage inventory across multiple online channels, or perhaps prefer a more tech-centric, potentially less hands-on approach to overall Amazon account management compared to MAG’s full-service model.
My Amazon Guy vs. Eva: Who gives you more?
| Service area | My Amazon Guy | Eva |
|---|---|---|
|
Yes, comprehensive and human-led |
Yes, likely AI-assisted |
|
|
Yes, expert-managed, covers Sponsored Products/Brands/Display |
Yes, AI-driven |
|
|
Yes, deep focus, proprietary 4-phase plan, indexing focus |
Yes, mentioned as a service |
|
|
Yes, comprehensive (images, infographics, copy, CTR hacks) |
Yes, creative design services mentioned |
|
|
Yes, standard & premium options, focus on SEO/conversion |
Yes |
|
|
Yes, included in design services |
Yes |
|
|
Yes, major focus (listings, accounts, brand issues, etc.) |
Not included in it list of offered solutions |
|
|
Inventory Management |
Yes, tracking, troubleshooting, reimbursements |
Yes |
|
Reporting/Analytics |
Yes, weekly reports (revenue, ad spend, ACOS) |
Yes |
|
Software Tools Offered |
Primarily uses external tools (Helium 10 mentioned ); focus is on service, not selling software. Offers SOPs. |
Core offering is an AI software platform |
|
Platform Focus |
Multi-channel |
Multi-channel |
|
Reimbursement Services |
Yes, “My Refund Guy” service, 25% commission |
Yes |
|
Pricing Strategy/Repricing |
Offers strategic pricing advice (launch, promotions, tariffs) ; no mention of repricing software. |
Yes |
|
Yes |
No |
|
|
Email Marketing |
Yes |
No |
|
Yes |
No |
|
|
SEO for websites |
Yes |
No |
|
Yes |
Yes |
|
|
Yes |
No |
|
|
DIY SOPs/Amazon Courses |
Yes, Amazon brand, Amazon agency, Brand manager playbook, Success Academy, MAG School courses |
No |
What makes My Amazon Guy stand out?
MAG carves out its niche with a specific, battle-hardened approach centered entirely on the Amazon ecosystem. Their edge comes from:
- Deep Amazon Specialization
They aren’t trying to be everything to everyone on every platform. Their services, like the detailed 4-phase SEO plan , main image CTR optimization techniques , and A+ content built for both SEO and conversion , are born from extensive Amazon experience.
- roubleshooting Muscle
They heavily emphasize their ability to fix the messy stuff – listing reinstatements, account suspensions, brand name changes, hijacked listings. This suggests a team comfortable navigating Amazon’s bureaucratic hurdles.
- Execution & Process Driven
There’s a clear focus on getting things done through established processes. They offer Standard Operating Procedures (SOPs) as a standalone product, indicating a belief in systematized execution.
- Human Expertise at Scale
While they use tools, their core offering is human-led strategy and execution across traffic generation and conversion optimization. Their large team of over 500 employees worldwide provides the manpower and diverse skill sets needed to deliver this comprehensive service.
Essentially, MAG positions itself as the go-to agency for sellers who want a large, experienced team of Amazon specialists to manage every facet of their Amazon business, especially the complex and frustrating parts.
What Does Eva Offer?
Eva approaches the e-commerce challenge with technology at its core, focusing on AI and automation across multiple sales channels. Their key offerings include:
- AI-Powered Platform
Their central product is an AI platform designed to drive profitable growth.
- Specialized AI Tools
They offer specific AI-driven solutions for profit-focused advertising, dynamic pricing, profit analytics, inventory forecasting, and FBA/Vendor reimbursements. Dynamic pricing, adapting to demand and inventory, is a heavily promoted feature.
- Multi-Channel Capability
Eva explicitly supports management and optimization across Amazon, Walmart, Shopify, and potentially other platforms like Faire, Wayfair, TikTok, and Instagram.
- Hybrid Software/Service Model
Sellers can use the platform tools themselves (e.g., ScaleAds for self-serve PPC ) or opt for full-service management provided by Eva’s team.
- Automation & Efficiency Focus
The underlying theme is using AI to streamline operations, automate decisions, and improve efficiency for sellers managing potentially complex, multi-platform businesses.
Eva’s value proposition centers on its AI technology stack, aimed at optimizing key e-commerce functions automatically and providing insights for sellers operating across various online marketplaces.
Do Clients See Real Results?
Promises are easy; proof is harder. What do actual clients say about the results these agencies deliver?
My Amazon Guy
Client Testimonials & Wins
Dozens of reviews praise growth, fast problem-solving, and professional service.
Took one account from $300 to $100K/month in 14 months.
Drove 225% YoY growth, followed by 109% the next year for another client.
Achieved 80% sales growth in just four months.
Frequent wins with listing reinstatements and catalog fixes.
Clients report instant sales lifts from improved images and PPC.
Case Studies
K’lani: 1,218% month-on-month sales increase, lower TACOS.
MacuHealth: 345% growth since 2020, now top 3 in their category.
- Stamp Hub: 293% boost in monthly revenue.
Chirp: 519% growth achieved.
Eva
General Claims & Platform Highlights
Claims up to 55% profit increase in 90 days.
Reports $6B+ in total client sales.
Claims 95% reduction in stockouts.
One testimonial calls Eva “the algorithm to combat the Amazon algorithm.”
Case Studies
Galano Furniture: 800% revenue jump in 4 months ($23K to $186K/month).
Another brand reportedly grew from $0 to $4,500/month in 3 months.
Other referenced case studies (Eva.ua, Dr. Eva) appear unrelated or off-platform.
Based on the available information, MAG provides a larger volume of specific, verifiable client testimonials and case studies demonstrating substantial growth on Amazon.
While they face complaints regarding unmet guarantees, the sheer number of documented successes is significant.
Eva makes strong claims about profit increases driven by its AI, but offers fewer concrete client stories in the research, and the severe negative reviews about its platform’s core functionality raise serious questions about its ability to consistently deliver those results.
My Amazon Guy vs Eva: Whose CEO is present & helping sellers?
Agency leadership matters. Is the person at the top visible, engaged, and sharing knowledge, or are they detached from the day-to-day realities of selling on Amazon?
My Amazon Guy - Steven Pope
Pope is extremely visible and actively cultivates a public persona as an Amazon expert and seller advocate.
- Content Machine
He’s the face of MAG’s massive YouTube channel (2,500+ videos, tutorials, live Q&As) and hosts numerous My Amazon Guy podcast episodes.
- LinkedIn Dominance
Highly active, considered a “Top Advertising Voice,” with 45k+ followers; this presence is integral to MAG’s growth narrative.
- Media & Transparency
Frequently appears in interviews and news features. He openly shares his origin story, agency growth figures, and emphasizes simplifying complex Amazon concepts.
- Direct Engagement
Regularly answers seller questions live on YouTube.
Eva Commerce - Hai Mag
Visible as the CEO, but with a different focus and seemingly lower output volume compared to Pope.
- Strategic Focus
His public content (Forbes articles, podcast appearances) tends to focus on higher-level topics like AI’s role in e-commerce, retail media trends, and business strategy.
- Corporate Background
His profile highlights extensive experience, including a VP role at Oracle.
- Less Tactical Education
While he appears on podcasts discussing Eva’s platform and strategy, there’s less evidence of the kind of relentless, tactical “how-to” content for sellers that Pope produces.
Steven Pope has built a significantly larger and more seller-centric public profile through constant, practical content creation and direct interaction.
Hai Mag’s presence aligns more with a traditional tech CEO discussing industry trends and the strategic value of his company’s AI solutions.
For sellers looking for accessible, actionable advice and a leader who seems deeply immersed in the Amazon grind, Pope’s approach likely holds more appeal.
Why an Amazon agency’s CEO being active online matters for sellers
A CEO who is constantly posting, teaching, and engaging isn’t just building their personal brand; they’re sending important signals to potential clients:
- Investment
It shows the leader is deeply invested in the industry and actively thinking about its challenges and opportunities.
- Confidence
They are confident enough in their agency’s knowledge and strategies to share them publicly.
- Reputation
They are putting their personal reputation on the line alongside the agency’s.
- Transparency
It provides a window into the agency’s culture, philosophy, and priorities, straight from the top.
- Trust
Seeing the leader actively participate builds familiarity and trust in a way that slick marketing materials cannot.
Why Does a CEO’s online presence matter?
It comes down to proof and alignment. A CEO actively teaching and sharing online is demonstrating their expertise and the agency’s strategic direction in real-time.
You aren’t relying solely on a sales pitch; you can see their thinking, assess their communication style, and judge if their approach fits your brand’s needs before you sign up. It’s a live audit of their competence and a strong indicator of the agency’s overall quality and culture.
Sellers deserve a CEO who’s actually in the trenches
You need a partner led by someone who understands the daily frustrations and complexities of selling on Amazon, not just someone spouting high-level theory.
Steven Pope’s relentless output of practical, “how-to” videos on everything from PPC bid adjustments to fixing listing errors , combined with his live Q&A sessions tackling specific seller problems, effectively positions him as that hands-on leader.
While Hai Mag discusses important strategic concepts like AI and multi-channel selling , Pope is demonstrably sharing actionable tactics directly relevant to the immediate needs of Amazon sellers week after week.
His background also includes direct selling experience, adding another layer of relatability.
My Amazon Guy vs Eva: Does agency size matter?
Is bigger always better when it comes to Amazon agencies? Let’s compare the scale.
When choosing an Amazon agency, you’re not just hiring a company—you’re trusting the people behind it. And if a CEO isn’t actively engaged in the industry, how much do they really know?
Let’s compare:
Why an Amazon Agency’s CEO Being Active Online Matters for Sellers
A CEO who’s consistently present and engaging with sellers in real time is a sign of transparency, authority, and actual experience.
Even before founding My Amazon Guy, Steven Pope was already a media personality—working as a journalist, mastering communication, and building an audience. He leverages his presence to provide real, actionable insights to sellers, jumping into conversations, commenting on posts, and sharing the good, bad, and ugly of Amazon selling.
My Amazon Guy
Clearly the larger agency, with 500+ reported employees.
- Global workforce spans multiple countries and continents.
Rapid growth since 2018 launch.
Ranked 334th Fastest Growing Company in the U.S. (Inc. 5000).
Eva
Appears to have a much smaller team.
No clear employee count found.
- No signs of large-scale operations or rapid growth like MAG.
The size difference is substantial. MAG operates as a large, global agency, while Eva seems to be a more compact, technology-focused entity.
Why agency size matters for your Amazon business
A larger team isn’t just about numbers on a page; it translates to tangible benefits for your Amazon business:
- Specialization
More people allow for dedicated experts. Instead of one person juggling PPC, SEO, and design, a larger agency like MAG can have teams focused solely on each area. This fosters deeper knowledge and skill in critical disciplines.
- Resources & Capacity
A bigger team can handle more work simultaneously and absorb fluctuations in workload more easily. This means potentially faster execution and less risk of your account getting neglected when things get busy.
- Knowledge Base
More experts mean a wider collective pool of experience and knowledge to draw from when tackling complex or unusual problems.
- Redundancy
If your primary contact is sick or leaves, a larger agency has backup personnel ready to step in, ensuring continuity of service.
- Scalability
As your brand grows, a larger agency is less likely to be outpaced. They have the infrastructure to scale their services alongside your increasing needs.
While small agencies can be nimble, the depth and breadth of resources offered by a larger agency often provide more robust support, especially for mid-market sellers facing complex challenges or aiming for significant growth.
My Amazon Guy vs Eva: Other key factors when choosing your agency partner
Beyond the headlines, consider these fundamental differences:
Pricing models
My Amazon Guy
Focused on human-led expertise across Traffic & Conversion.
Relies on proven strategies and established SOPs.
Specialists handle complex Amazon problems directly.
Eva
Built around an AI-driven platform.
Focuses on automating pricing, ads, and inventory.
Optimizes performance across multiple sales channels.
Core Philosophy
My Amazon Guy
Fixed-price projects (e.g., listing optimization: $1,000–$3,000).
Full-service likely requires custom retainers, possibly revenue-share.
Reimbursement recovery offered at 25% commission.
Frequently discusses managing margins, costs, and FBA fees.
Open to performance-based fee structures.
Eva
SaaS pricing starts around $49/month, based on revenue or listings.
Managed services are add-ons: $299+/mo (self-serve ads), $999+/mo (managed ads).
Reimbursement fees: 9% (bundled), 15% (standalone) — lower than MAG.
Clear pricing available for 3PL services.
