My Amazon Guy vs Canopy
Which one gets the job done - Quartile or an Amazon agency?
If you’re stuck between choosing between Amazon agencies and tired of empty promises or hidden agendas, then you need the clear facts, not marketing fluff.
Read on to reveal which agency gets the job done and delivers for Amazon sellers.
Who has more credibility and is trusted by sellers?
The journey of an Amazon seller searching for the right agency often begins with an online search, looking for insights beyond client reviews and testimonials — seeking real feedback, discussions, and experiences that can provide a clearer picture of an agency’s true capabilities.
When you do a Google search for “Canopy controversy“, the first thing that shows up isn’t a track record of success. It’s a Reddit post exposing CEO Brian Burt for inflating his agency’s valuation with false numbers, his paid blue checkmark on Instagram, and allegations that Canopy pays to remove negative Glassdoor reviews.
And it doesn’t stop there. Another controversy floating around? Canopy sent a Cease and Desist letter to My Amazon Guy, accusing them of “interfering” with their business—because My Amazon Guy hired someone the Canopy owner had bullied. Let that sink in.
Meanwhile, yes, My Amazon Guy (MAG) has its share of Reddit debates, but here’s the difference — real clients, fans, and observers step in to set the record straight, sharing their wins and positive experiences with the agency. When you provide real results, people show up to defend you.
When a Reddit allegation claimed that Steven Pope runs a $20 million-a-year agency but struggles to make $20K a month on his own store, our clients quickly countered, sharing their own positive experiences of delivered results.
They pointed out that MAG delivers real results for their brands, with many seeing significant growth thanks to expert strategy, execution, and communication.
Rather than empty boasts, clients highlighted MAG’s transparency, responsiveness, and ability to solve complex Amazon challenges — proof that expertise isn’t measured by a single storefront, but by the success of the sellers we serve.
Fans and observers also chimed in with their support, praising Steven’s Amazon expertise and the positive experience they’d had interacting with him.
My Amazon Guy has obtained a rating of Excellent from Trustpilot, with more than 270 reviews from clients through the years.
The highly positive rating from Trustpilot is reflected also on Google Reviews where My Amazon Guy has an average rating of 4.9 out of 5 stars, from more than 60 reviews.
Hear it from our clients
See what our clients say about their actual experience working with My Amazon Guy.
- Client reviews and testimonials
Who has a stronger online and social media presence?
The numbers speak for themselves. It’s not even a competition.
| Platform | My Amazon Guy | Canopy |
|---|---|---|
|
Google SERPs |
First-page presence |
First-page presence (but not in a good way) |
|
YouTube |
53K subscribers, 2.5K+ videos |
118 subscribers, 167 videos |
|
LinkedIn |
59K followers |
4K followers |
|
Facebook |
7.7K followers |
1.4K followers |
|
Instagram |
5,117 followers |
1,201 followers |
|
Twitter (X) |
3,590 followers |
40 followers
|
|
Pinterest |
3.2K monthly views |
36 monthly views |
|
TikTok |
731 followers |
11 followers |
|
Podcast reach |
On Apple, Spotify, Amazon Music, iHeartRadio, and 10+ other platforms |
None |
Social media presence matters for Amazon sellers
A strong online presence isn’t just about numbers, it’s also about who’s actually helping sellers grow.
- My Amazon Guy provides a massive library of free content
Thousands of videos, blogs, and podcasts covering Amazon PPC, SEO, inventory issues, brand registry, and more are freely available online, and more are added constantly. - The community is real and active
Thousands of sellers from around the world engage daily on LinkedIn, YouTube, and Facebook, asking questions and getting answers from our Amazon experts. - Social proof matters
You don’t get 53K YouTube subscribers by accident. Gaining that many subscribers was made possible by years of creating content that’s valuable to sellers, real engagement, and actual results.
On the flip side, Canopy is practically invisible in comparison. If they can’t even market themselves effectively, how are they supposed to market your Amazon brand?
Sellers deserve a transparent and proven agency
If you want to work with an agency that’s not just talking about success but proving it daily—the choice is obvious.
A strong online presence isn’t just about numbers—it’s about who’s actually helping sellers grow.
- My Amazon Guy provides a massive library of free content
Thousands of videos, blogs, and podcasts covering Amazon PPC, SEO, inventory issues, brand registry, and more are freely available online, and more are added constantly. - The community is real and active
Thousands of sellers from around the world engage daily on LinkedIn, YouTube, and Facebook, asking questions and getting answers from our Amazon experts. - Social proof matters
You don’t get 53K YouTube subscribers by accident. Gaining that many subscribers was made possible by years of creating content that’s valuable to sellers, real engagement, and actual results.
On the flip side, Canopy is practically invisible in comparison. If they can’t even market themselves effectively, how are they supposed to market your Amazon brand?
MAG executives leading conversations in the Amazon space
At My Amazon Guy, our executives don’t just work behind the scenes—they’re actively engaged on social media, sharing insights, strategies, real-world solutions, and news updates for Amazon sellers.
By staying visible and engaging with the seller community, we reinforce MAG’s authority as an industry leader, ensuring that both clients and followers benefit from our expertise.
Sellers deserve a transparent and proven agency
If you want to work with an agency that’s not just talking about success but proving it daily—the choice is obvious.
We lead conversations in the Amazon space
My Amazon Guy executives don’t just work behind the scenes—they’re actively engaged on social media, sharing insights, strategies, real-world solutions, and news updates for Amazon sellers.
By staying visible and engaging with the seller community, we reinforce MAG’s authority as an industry leader, ensuring that both clients and followers benefit from our expertise.
Who delivers more for Amazon sellers?
Choosing the right Amazon agency isn’t just about who sounds good — it’s about who actually delivers the services that help you grow. Let’s break down what My Amazon Guy and Canopy Management offer, and more importantly, what that means for your business.
| Service | My Amazon Guy | Canopy |
|---|---|---|
|
Full-Service Account Management |
✔ – Weekly reports, check-ins, client calls |
✔ |
|
Advertising (PPC) Management |
✔ – Includes DSP, PickFu A/B Testing, Facebook & TikTok Ads |
✔ |
|
Amazon DSP (Demand-Side Platform) |
✔ |
✔ |
|
Amazon Account Audit |
✔ |
✔ |
|
Amazon SEO Strategy |
✔ – 4-Phase Process: Search Term Optimization, Indexing, Strike Zone Keywords, Market Share Growth |
✔ |
|
Product Listing Optimization |
✔ – Full Listing Overhaul, CTR Hacks, SEO Optimization |
✔ |
|
Design Services |
✔ – Brand guidelines, storefronts, listing images, A+ Content, Main Image CTR hacks |
✔ |
|
Inventory & Revenue Recovery |
✔ – Clawback lost shipments, refund recovery (My Refund Guy) |
✔ |
|
Brand Growth & Protection |
✔ – Trademark registration, brand name change assistance |
– – – |
|
Walmart Account Management |
✔ – also Shopify Account Management |
✔ |
|
Customized Reporting |
✔ – Weekly reports, ad tracking, SEO progress |
✔ |
|
SOPs & Training Resources |
✔ – MAG School Courses, Brand Manager Playbook, Success Academy, PPC Guide |
– – – |
|
Coaching & Consulting |
✔ – Book a 1-on-1 coaching call, troubleshooting hours |
– – – |
|
Free Personalized ASIN Review |
✔ – Detailed video audit of your listing with actionable steps |
– – – |
|
Free PPC Strategy Call |
✔ – Live call + full campaign audit for free |
– – – |
|
PickFu A/B Testing |
✔ – Data-backed main image testing for CTR optimization |
– – – |
|
Social Media & External Traffic |
✔ – SEO for websites, email marketing, backlink building |
– – – |
|
Proprietary Ad Software |
– – – |
Canopy Ad Technology (CAT) |
Why My Amazon Guy stands out
Different Amazon agencies have their own expertise and factors that set them apart from others. Here’s how My Amazon Guy stands out from the competition.
Free value before you even pay
Want to know if your listing needs improvement? We offer a free, personalized ASIN Review where our Amazon experts record a video breaking down your PPC to SEO ratio, indexing, rankings, market share, traffic, conversion, and sales.
PPC Strategy Call – a full audit for free
Before you spend a dime, we analyze your ad strategy on a live call to spot campaign issues and provide a custom PPC plan to improve your targeting, bids, and ROI.
We don’t just manage your Amazon store — we help you build a brand
We don’t stop at Amazon. Website SEO, email marketing, backlink building, Facebook & TikTok ads, A/B image testing — we help drive external traffic to your Amazon listings.
We invest in the best tools and talent
Helium 10, Merchant Spring, industry events like PPC Summits, AMAs—we’re constantly upgrading our expertise and providing sellers with cutting-edge strategies.
What does Canopy offer?
Canopy’s Canopy Brand Plan™️ sounds impressive, but it’s just standard account management packaged under a fancy name. Their main unique offering is Canopy Ad Technology (CAT), an in-house PPC tool. However, it is important to note that software alone does not replace expert analysis.
- No free ASIN audit or PPC strategy call
- No advanced brand-building services (email marketing, backlinks, external traffic)
- No trademark registration or refund recovery for lost shipments
- No dedicated coaching or brand management SOPs
If all you want is an agency that runs PPC with an algorithm, Canopy’s software might work for you. But if you want real expertise, custom strategy, and full brand growth, My Amazon Guy is the clear choice.
How to pick the right Amazon agency
There are many options available for Amazon agencies. To help make your decision-making more effective, ask yourself these five simple questions when choosing which Amazon agency to get to help you with your Amazon business:
1. Do they offer free insights before I commit?
Example: ASIN audit, PPC strategy call, free resources.
2. Do they manage more than just my Amazon store?
Example: SEO, email marketing, external traffic, brand growth.
3. Can they actually help protect my brand legally?
Example: trademark registration, refund recovery, account reinstatement.
4. Do they invest in real expertise, not just software?
Example: SOPs, training programs, in-depth coaching.
5. Is their leadership active, transparent, and engaging with sellers daily?
Investigate if they hide behind paid PR and scripted content.
- Do they offer free insights before I commit? Example: ASIN audit, PPC strategy call, free resources.
- Do they manage more than just my Amazon store? Example: SEO, email marketing, external traffic, brand growth,
- Can they actually help protect my brand legally? Example: trademark registration, refund recovery, account reinstatement.
- Do they invest in real expertise, not just software? Example: SOPs, training programs, in-depth coaching.
- Is their leadership active, transparent, and engaging with sellers daily? Or do they hide behind paid PR and scripted content?
A client success story
At My Amazon Guy we don’t just manage accounts—we educate, empower, and our strategies deliver.
Take our work with K’lani, where we achieved significant wins:
- 1,218% increase in sales - A massive boost in revenue, demonstrating the effectiveness of our tailored approach.
- 56.6% reduction in ad cost - We optimized their advertising strategy to drive growth while lowering costs, proving that efficiency and results can go hand-in-hand.
- View more Amazon case studies
How to pick the right Amazon agency for your business
There are many options available for Amazon agencies. To help make your decision-making more effective, ask yourself these five simple questions when choosing which Amazon agency to get to help you with your Amazon business:
- Do they offer free insights before I commit? Example: ASIN audit, PPC strategy call, free resources.
- Do they manage more than just my Amazon store? Example: SEO, email marketing, external traffic, brand growth,
- Can they actually help protect my brand legally? Example: trademark registration, refund recovery, account reinstatement.
- Do they invest in real expertise, not just software? Example: SOPs, training programs, in-depth coaching.
- Is their leadership active, transparent, and engaging with sellers daily? Or do they hide behind paid PR and scripted content?
Do clients see real results?
Revenue numbers don’t tell the full story. Canopy may boast $3.2 billion in managed revenue, but My Amazon Guy is more than just an agency that manages accounts—we’re an education powerhouse that equips sellers with the tools to grow.
It's all about results
Our success is directly tied to the growth and expansion of our amazing clients.
400+
Brands currently managed
$1.2+ Billion
Revenue Generated on Amazon Annually
550+
Employees
At $1.2 billion in managed revenue, My Amazon Guy isn’t just focused on scaling brands — we teach sellers how to win. Our agency combines full-service brand management with a robust library of free and paid educational resources that help sellers succeed, whether they work with us or go the DIY route.
A client success story
At My Amazon Guy, our strategies don’t just talk—they deliver. For example, take our work with K’lani, where we achieved:
- 1,218% increase in sales - A massive boost in revenue, demonstrating the effectiveness of our tailored approach.
- 56.6% reduction in ad cost - We optimized their advertising strategy to drive growth while lowering costs, proving that efficiency and results can go hand-in-hand.
We don’t just manage accounts—we educate, empower, and deliver.
A knowledge hub for Amazon sellers
Unlike Canopy, which primarily focuses on account management, My Amazon Guy offers a complete ecosystem of free and paid Amazon resources to help sellers understand, troubleshoot, and optimize their businesses.
We have a range of free and premium resources that are readily available for Amazon sellers big and small. We believe that every seller deserves access to expert knowledge—whether they work with us or not.
Free resources:
-
Live AMAs & YouTube Videos
Ask questions and get real-time insights from experts -
Articles and Infographics
Easy-to-digest guides on key Amazon strategies -
PPC Strategy Calls
Free audits to identify ad optimization opportunities
Premium resources:
-
MAG School Courses
Step-by-step training on brand management, PPC, SEO, and more -
Standard Operating Procedures (SOPs)
Proven workflows for sellers and agencies -
Coaching Calls
Personalized guidance to solve complex Amazon challenges -
Success Academy
guided roadmap from product sourcing to Amazon scaling
Agency size matters for Amazon businesses
A larger team means more resources, expertise, and support dedicated to growing your brand. Here are the many ways that My Amazon Guy’s scale benefits you.
1. Dedicated experts for every aspect of your brand
With a bigger team, you’re not relying on a handful of generalists. You get specialized professionals focused on each crucial area:
- Brand Director and Brand
- Manager – Strategic leadership to drive long-term growth.
- Project Manager – Ensures smooth execution of your Amazon strategy.
- Amazon Specialists – Handles listing optimization, catalog troubleshooting, and account health.
- Ad Specialists – Maximizes ROI with data-driven PPC campaigns.
- Graphic Designers – Creates compelling images and A+ content to boost conversions.
- Brand Director and Brand Manager – Strategic leadership to drive long-term growth.
- Project Manager – Ensures smooth execution of your Amazon strategy.
- Amazon Specialists – Handles listing optimization, catalog troubleshooting, and account health.
- Ad Specialists – Maximizes ROI with data-driven PPC campaigns.
- Graphic Designers – Creates compelling images and A+ content to boost conversions.
2. A powerhouse of knowledge and experience
More employees mean more brains working on solutions. Instead of just a few perspectives, you benefit from a team that has solved thousands of catalog issues, scaled brands from $0 to $10M+, and fine-tuned ad strategies that deliver real results.
3. Faster problem-solving and execution
Amazon issues can tank your sales overnight. With a larger agency, you get rapid response times and a team that has likely seen—and fixed—your exact problem before. Whether it’s an unexpected ASIN suspension, suppressed listing, or declining ad performance, My Amazon Guy has the manpower to act fast.
When choosing an Amazon agency, size isn’t just a number, it’s a game-changer for your business.
My Amazon Guy and Canopy Management both launched in 2018, but the difference in team size is significant.
More employees = more firepower for your brand
An Amazon agency’s size is a game-changer for your business. My Amazon Guy and Canopy Management both launched in 2018, but the difference in team size is significant:
- My Amazon Guy has 501-1000 employees
- Canopy Management has 51-200 employees
Both agencies are recognized for their growth, but My Amazon Guy’s larger team gives sellers a clear advantage – a full-scale Amazon growth machine ready to tackle every aspect of your business.
When it comes to scaling on Amazon, bigger isn’t just better—it’s smarter.
- My Amazon Guy: 501-1000 employees (Atlanta, GA)
- Canopy Management: 51-200 employees (Austin, TX)
Who's CEO is actually present and helping sellers?
When choosing an Amazon agency, you’re not just hiring a company — you’re trusting the people behind it. And if a CEO isn’t actively engaged in the industry, how much do they really know? Let’s compare.
|
Steven Pope My Amazon Guy |
Brian Burt Canopy Management |
|
|---|---|---|
|
LinkedIn Followers |
58,671 followers |
6,996 followers |
|
Online Engagement |
Thousands of videos, blogs, and podcast features |
Minimal content |
|
Industry Contributions |
Shares strategies, case studies, and live Q&As |
Rarely interacts publicly |
Our CEO shit-posts. Theirs doesn’t even have 7,000 followers.
|
Steven Pope My Amazon Guy |
Brian Burt Canopy Management |
|
|---|---|---|
|
LinkedIn Followers |
58,671 followers |
6,996 followers |
|
Online Engagement |
Thousands of videos, blogs, and podcast features |
Minimal content |
|
Industry Contributions |
Shares strategies, case studies, and live Q&As |
Rarely interacts publicly |
CEO's presence online matters to sellers
A CEO who’s consistently present and engaging with sellers in real time is a sign of transparency, authority, and actual experience.
Even before founding My Amazon Guy, Steven Pope was already a media personality—working as a journalist, mastering communication, and building an audience. He leverages his presence to provide real, actionable insights to sellers, jumping into conversations, commenting on posts, and sharing the good, bad, and ugly of Amazon selling.
Sellers Deserve a CEO Who’s Actually in the Trenches
If you’re choosing between an agency led by a CEO who shows up daily, engages with sellers, and actually contributes to their success versus one whose CEO is barely visible online, the choice is obvious.
But it’s not just about being present—it’s about being real.
Steven Pope doesn’t hide behind paid reputation management or scrub negative reviews—he faces criticism head-on. If he’s wrong, he owns it. If there’s a misunderstanding, he clears it up. That’s transparency, and that’s the kind of leadership Amazon sellers can trust.
Why does a CEO’s online presence matter?
- Transparency and trust
An agency’s CEO should be accessible and honest. Steven Pope doesn’t hide behind polished PR—he tells it like it is, even when it’s uncomfortable. Sellers want someone who isn’t afraid to speak up about Amazon’s challenges. - Real-time industry insights
Amazon changes every single day. A CEO who’s actively posting and engaging means their agency is ahead of the curve—adapting fast, testing new strategies, and sharing what works. - Direct Access to Leadership
Ever tried getting a response from a CEO with zero online presence? Good luck. When a CEO is involved and engaged, it means the agency values communication and seller success, not just closing deals.
