Built customer personas from Amazon Analytics and used them to rewrite copy, craft new A+ content, and design infographics that address top customer pain points and benefits.

• Performed market sizing and competitor analysis to understand shopper behavior.
• Created a five-step launch checklist to ensure retail listings were fully optimized before launch to capture momentum from day one.

• Requested reviews from tens of thousands of historical orders to increase review velocity and credibility.
• Launched an Amazon Social Posts initiative to grow organic traffic and brand presence on the platform.

• Audited existing campaigns to salvage effective strategies and retired ineffective spend.
• Built new campaigns targeting core keywords, competitor listings, category placements, video placements, and defensive targeting.
• Instituted weekly advertising check-ins and set monthly budgets and TACoS targets tied to seasonal strategy.

• Ran A/B tests on titles and tested main images to maximize visual appeal.
• Rolled out Subscribe & Save promotions to increase reorderability and lifetime value.