About Us

Leadership and Direction

Led by Steven Pope, our team of seasoned Amazon experts helps brands improve their performance on Amazon and succeed on the platform.

Our Mission

Our mission as a company is to give Amazon sellers peace of mind.

By driving more traffic and increasing sales, we help brands like yours thrive and stay ahead of the competition.

The ever-evolving world of Amazon Seller Central can be tricky to navigate. By working with us, you can focus on growing instead of troubleshooting.

Our Vision

Our vision is simple. It’s to help sellers like you on Amazon Seller Central do the following:

Our success is directly tied to the success of our amazing clinets.

$4.5 billion

Sold on Amazon

400+

Brands currently managed

550+

Employees

Leadership Team

The backbone of our company is our seasoned Amazon experts committed to the same goal of providing outstanding service to clients big and small.

Steven Pope - Founder, My Amazon Guy

Steven Pope

Founder

Ken Zhou - Chief Operating Officer, My Amazon Guy

Ken Zhou

Chief Operating Officer

Nick Nido, Chief Technology Officer - My Amazon Guy

Nick Nido

Chief Technology Officer

Francisco Valadez, Vice President for Brand Operations - My Amazon Guy

Francisco Valadez

Vice President of Brand Operations

Roxanne Villanueva, Vice President of Human Resources - My Amazon Guy

Roxanne Villanueva

Vice President of Human Resources

Steven Bruning, I.T. Director - My Amazon Guy

Steven Bruning

I.T. Director

Kevin Sanderson, Digital Acquisition Manager - My Amazon Guy

Kevin Sanderson

Marketing and Partnerships Manager

Jan Pao Montecillo, Director of Client Success and Website Orders - My Amazon Guy

Jan Pao Montecillo

Director of Client-Success and Website Orders

Kristen Dixon, Sr. Brand Director - My Amazon Guy

Kristen Dixon

Sr. Brand Director

Noah Wickham, Brand Director - My Amazon Guy

Noah Wickham

Sales Director

John Lane, Brand Director - My Amazon Guy

John Lane

Brand Director
Tony Chung, Brand Director - My Amazon Guy

Tony Chung

Brand Director
Benjamin Loya, Brand Director - My Amazon Guy

Benjamin Loya

Brand Director
Cathy Barouch, Brand Director - My Amazon Guy

Cathy Barouch

Brand Director
Pablo Pazzi, Brand Director - My Amazon Guy

Pablo Pazzi

Brand Director
Amazon expert John Erban Amazon coaching troubleshooting

John Erban

Brand Director
Pablo Pazzi, Brand Director - My Amazon Guy

Pablo Pazzi

Brand Director
Amazon expert John Erban Amazon coaching troubleshooting

John Erban

Brand Director
Steven Pope - Founder, My Amazon Guy

Steven Pope

Founder
Dustin Optimized

Dustin Fenton

VICE PRESIDENT of Finance
Ken Zhou - Chief Operating Officer, My Amazon Guy

Ken Zhou

Chief Operating Officer
Nick Nido, Chief Technology Officer - My Amazon Guy

Nick Nido

Chief Technology Officer
Francisco Valadez, Vice President for Brand Operations - My Amazon Guy

Francisco Valadez

Vice President of Brand Operations
Roxanne Villanueva, Vice President of Human Resources - My Amazon Guy

Roxanne Villanueva

Vice President of Human Resources
Steven Bruning, I.T. Director - My Amazon Guy

Steven Bruning

I.T. Director
Kevin Sanderson, Digital Acquisition Manager - My Amazon Guy

Kevin Sanderson

Digital Acquisition Manager
Jan Pao Montecillo, Director of Client Success and Website Orders - My Amazon Guy

Jan Pao Montecillo

Director of Client-Success and Website Orders
Kristen Dixon, Sr. Brand Director - My Amazon Guy

Kristen Dixon

Sr. Brand Director
Noah Wickham, Brand Director - My Amazon Guy

Noah Wickham

Brand Director
Tony Chung, Brand Director - My Amazon Guy

Tony Chung

Brand Director
Jeffrey Lenz, Brand Directer - My Amazon Guy

Jeffrey Lenz

Brand Director
Benjamin Loya, Brand Director - My Amazon Guy

Benjamin Loya

Brand Director
John Lane, Brand Director - My Amazon Guy

John Lane

Brand Director
Cathy Barouch, Brand Director - My Amazon Guy

Cathy Barouch

Brand Director

6 Years and Still Growing

In 2018, Steven Pope  founded My Amazon Guy from the basement of his home. Within the first week, the company secured its initial client and expanded its team. By the end of the quarter, MAG was generating $30,000 in monthly revenue.

He launched a YouTube channel and introduced My Walmart Guy. The following year, My Refund Guy was introduced, followed by the launch of the MAG podcast in 2020.

Rapid growth ensued, with MAG expanding to a 100-person remote team across 10 countries by 2021. The company tripled its workforce in 2022, launching the MAG School and securing a spot on the Inc. 5000 list.

Through acquisitions, summits, and new service offerings in 2023, MAG continued its trajectory of success, creating over 500 jobs and a significant positive impact on the local economy in 2024.

My Amazon Guy Company Growth

As featured in:

Business Insider
The San Diego Tribune
Markets Insider
City Biz
NBC 4
WCNC
News Nation
Canvas Rebel

Trust and Satisfaction

Explore genuine feedback from clients who have found success working with our team.

Sarah Cox from long-time client Nisolo is all smiles about the progress they’ve gained on Amazon.

Mark Pettyjohn of Chinook Seedery gives a glowing review of My Amazon Guy after acheiving considerable growth on Amazon.

Rustu has been with MAG for over 4 years, and we’re proud to hear how much we’ve been able to help his performance on Amazon. 

Posted April 24, 2024

PS

12 Reviews

My Amazon Guy reviews on Trustpilot

No.1 Choice for all matters Amazon

This company is the real deal and we have used them for trouble shooting and fixing issues on amazon plus also excellent in fixing our listings and content. 

Without hesitation they are our first go to when we need support help or getting top service for all markets with marketing and optimisation. Paul S/Nuvitality

Date of experience: February 2, 2024

Posted July 25, 2024

SY

1 Review

My Amazon Guy reviews on Trustpilot

My Amazon Guy for the win!

I discovered Steven Pope through a guest appearance on another Amazon based podcast and was captivated by the insight he provided. 

As a supply chain professional transitioning into an e-commerce career, I deeply appreciate Steven’s expertise and how well he breaks down complex ideas into easy-to-digest solutions for both beginners and experts alike.

The depth of knowledge and clarity of explanation were invaluable, making complex e-commerce concepts accessible and actionable. I’ve since subscribed to “My Amazon Guy” and look forward to all the knowledge and guidance Steven has to offer.

Highly recommended for anyone looking to deepen their understanding of Amazon!

Date of experience: July 24, 2024

Posted May 11, 2024

S

1 Reviews

My Amazon Guy reviews on Trustpilot

A Team of Experts for Complete Support

The team I worked with at My Amazon Guy were creative, knowledgeable and responsive. The deep understanding of selling on Amazon and all the ins, outs and requirements were apparent from day 1. Our product assets were greatly improved and made more unified throughout the campaign. Our many photos were very tastfully improved by MAG. The team worked behind the scenes to implement keyword strategies helping better search results. PPC advertising was revamped and improved, resulting in increased sales. 

All questions or concerns I had were answered in short time and the team was tenacious in solving the many difficulties Amazon continually throws at sellers.

Date of experience: May 10, 2024

Posted January 8, 2024

TP

2 Reviews

My Amazon Guy reviews on Trustpilot

Exceeded Expectations!

I have been selling on Amazon for years and found My Amazon Guy on youtube. I started with their free content (there is tons!) then went to some of their courses. They are amazing and I saw an immediate sales benefit when they redid my main image. 

The My Amazon Guy team has extensive knowledge and resources for every part of my business. So grateful I found them as they renewed my passion for Amazon selling and they stay up to date on all the changes that affect us too. If you are just starting or need a boost selling on Amazon, I highly recommend them. They are responsive, efficient and professional.

Date of experience: January 7, 2024

My Amazon Guy Review
P

1 Review

Google reviews for My Amazon Guy

July, 2024

My Amazon Guy has become a valued partner for our business. I was hesitant to outsource this work onto an agency for various reasons. However, those concerns were addressed with a great conversation to understand our business. We’re now exceeding my initial ROI targets and we continue to make significant progress in Amazon Seller Central. Collaborative group who walks the talk.

My Amazon Guy Review

Discover what our clients have to say about us.

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    Steven Pope - Founder, My Amazon Guy

    Steven Pope

    FOUNDER

    Steven founded My Amazon Guy to help clients grow faster on Amazon. After serving on the corporate side as a marketing manager and eCommerce director for nearly a decade, Steven started teaching businesses how to leverage the largest eCommerce platform and logistics network in the world. The Grand Master of Amazon knowledge, Steven is a thought leader with more than 1500+ videos of free content where he gives away all his trade secrets away. Steven oversees marketing and sales. Mr. Pope is an eagle scout, has an MBA from Western Governor’s University, and a BS from Weber State University. Read what My Amazon Guy employees say it’s like to work for Steven.

    Ken Zhou - Chief Operating Officer, My Amazon Guy

    Ken Zhou

    Chief Operating Officer

    Ken Zhou has extensive experience in managing business operations, strategic leadership, and achieving sales excellence. He has a proven track record in expanding companies, refining processes, and significantly increasing revenue. He is also skilled in leading diverse teams, utilizing technology for streamlined operations, and developing creative marketing approaches to enhance brand recognition, and generating inbound leads.
    Nick Nido, Chief Technology Officer - My Amazon Guy

    Nick Nido

    CHIEF TECHNOLOGY OFFICER

    Holding a masters degree in electronic engineering from MIT with a bachelors in business management, Nick has 15+ years experience in ecommerce business and technology operations. Nick has gained a significant amount of his Amazon experience while launching his own store on Amazon with it being so successful it was later acquired by an conglomerate 3 years later.  

    Francisco Valadez, Vice President for Brand Operations - My Amazon Guy

    Francisco Valadez

    ACCOUNT DIRECTOR

    A graduate of Monterrey Tech (ITESM) in Mexico with a Bachelor’s in International Business, Francisco Valadez has spent most of his career as an entrepreneur involved in retail, wholesale, and private label projects. He has led companies from humble beginnings to successful acquisitions. Francisco got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central, and has proven his understanding of successful strategies to grow a brand’s online retail presence. Outside of work, Francisco loves sports, cooking, reading, listening to vinyl records, and most of all, spending time with his wife and daughters. He coaches in both English and Spanish, and leads the Hispanic team in our agency
    A silhouette of a woman on a white background, showcasing her expertise in Amazon.

    Roxanne Marie Villanueva

    ACCOUNT DIRECTOR

    LOREM IPSUM

    Steven Bruning, I.T. Director - My Amazon Guy

    Steven Bruning

    IT DIRECTOR

    Steven has over eight years of experience in Information Technology and specializes in conceptualizing and implementing data-driven solutions.Steven started his Amazon career in 2019, breaking onto the scene by developing retail arbitrage software tools and gaining an in-depth knowledge of the Amazon Seller Central platform and account management. Outside of work, Steven enjoys DJing, learning and teaching others about personal finance, spreadsheets, and most of all, spending time with his wife playing board games and walking local trails. Steven was a long-distance runner for many years, having run over 1,000 miles and completed a marathon and several half-marathons.
    Kevin Sanderson, Digital Acquisition Manager - My Amazon Guy

    Kevin Sanderson

    Digital Acquisition Manager

    Kevin Sanderson is the Digital Acquisition Manager for My Amazon Guy. He graduated from Texas Tech University and has a wide range of experiencew including previously having worked for two Fortune 500 companies and a rapidly growing insurance agency. Kevin has been selling on Amazon since 2015 and is also the founder of Maximizing Ecommerce, a company that hosts popular virtual learning events like the Convert More Clicks Summit and the PPC Mastery Summit. He joined the team at My Amazon Guy after Maximizing Ecommerce by My Amazon Guy and lives in Florida with his beautiful wife and two children.

    Jan Pao Montecillo, Director of Client Success and Website Orders - My Amazon Guy

    Jan Pao Montecillo

    Director of Client-Success and Website Orders

    Meet Jan Paolo Montecillo, our gaming virtuoso turned office hero! From pen-and-paper quests to tactical turn-based triumphs. He doesn’t just play games; he masters them, cracking their systems like a puzzle mastermind. But it doesn’t stop in the virtual realm! Jan’s game-changing work ethic and knack for system analysis have elevated our operations to epic levels. With a killer work ethic and his gaming superpowers,

    Throughout his career, Jan Paolo has consistently demonstrated a strong ability to:

    • Lead and motivate teams: He has a proven track record of fostering high-performing teams and driving results.
    • Develop and implement operational strategies: Jan Paolo possesses a keen understanding of operational excellence and a talent for designing and implementing effective strategies.
    • Build strong client relationships: He is known for his client-centric approach and his commitment to exceeding client expectations.

    Interests: Gaming

    Kristen Dixon, Sr. Brand Director - My Amazon Guy

    Kristen Dixon

    ACCOUNT DIRECTOR

    Meet Kristen Dixon, a seasoned Amazon e-commerce expert with nearly 8 years of experience. Kristen is not just a master of the online marketplace; she’s a passionate advocate for helping clients and employees reach their full potential. Her journey in e-commerce isn’t just about transactions; it’s about building relationships, both professionally and personally.

    What truly sets Kristen apart is her innate desire to see others succeed. Her clients trust her not just for her e-commerce expertise but for her ability to guide them towards their own success stories. As a mentor to her employees, she nurtures their talents and encourages them to reach new heights. Kristen is not just dedicated to her craft but is equally committed to fostering growth in those she interacts with.

    Kristen leads a fulfilling life as a mother of two children and a proud owner of a lively Goldendoodle. Family is her anchor and her “why.” The love she pours into her work is mirrored in her home life. She proudly leads a multifaceted life, where her love for family, sports, and a deep passion for helping others intersect in harmony. Kristen is a true example of how one person can make a lasting impact, both in the digital realm and in the lives of those she touches.

    Noah Wickham

    Brand Director

    Noah Wickham started in eCommerce a decade ago, reselling on eBay and gradually expanding his knowledge base. Since then, he has worked with a variety of clients over several years, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise covers many areas of eCommerce, with a particular focus on Amazon, Walmart, and Shopify. Noah defines himself as a growth-centric leader and a client success advocate. Outside of work, he enjoys cooking, video games, reading, and chess. Most Saturday nights, you can find him trying a new restaurant or exploring a different venue in his city.

    John Lane, Brand Director - My Amazon Guy

    John Lane

    Brand Director

    I bring a strong background in ecommerce operations management to My Amazon Guy. Previously, I served as the Operations Manager at Velex Corp. dba Gorilla Gym (later Gym1), where I oversaw our supply chain operations from China to the U.S. and Canada. I managed order fulfillment and led a dedicated customer service team. Additionally, I was responsible for managing our Amazon seller accounts in the U.S. and Canada, ensuring smooth operations and customer satisfaction.

    Outside of my role at My Amazon Guy, I also dedicate time to coaching football at Boston College High School during the fall, where I bring my leadership and team-building skills to the field.

    Tony Chung, Brand Director - My Amazon Guy

    Tony Chung

    Brand Director

    Tony is a results-oriented growth expert with a proven track record of generating leads, boosting revenue, and optimizing team performance for e-commerce businesses. He brings a data-driven approach to his role as Brand Director at My Amazon Guy, leveraging his expertise in digital marketing, sales, and operational efficiency.

    Tony excels at:

    • Driving Customer Acquisition: He develops and executes comprehensive digital advertising and marketing strategies across all channels to generate qualified leads for My Amazon Guy.
    • Maximizing Sales Growth: Tony utilizes data analysis, forecasting, and KPI tracking to optimize sales strategies and drive top-line revenue for My Amazon Guy’s clients on Amazon.
    • Optimizing Team Efficiency: He fosters a high-performing team environment through project management, process improvement, and a coaching leadership style.
    • Data-Driven Decision Making: Tony leverages data analytics to build comprehensive performance trackers, measuring everything from brand growth to internal team performance, ensuring data-driven decision making across My Amazon Guy.

    With his focus on results and his deep understanding of e-commerce, Tony plays a critical role in helping My Amazon Guy’s clients achieve their Amazon sales goals.

    Benjamin Loya, Brand Director - My Amazon Guy

    Benjamin Loya

    Brand Director

    As a Brand Manager at My Amazon Guy, I specialize in enhancing clients’ sales and visibility on the Amazon platform. Leveraging my expertise in Amazon Seller Central, social media strategies, and adept problem-solving skills, I oversee a portfolio of accounts and projects. My role encompasses the strategic planning, meticulous execution, and continuous optimization of product listings, advertising initiatives, and brand stores.

    Prior to My Amazon Guy, I served as the IT Director at Proeduco del Bajio, a prominent education firm in Mexico. During my tenure, I spearheaded the organization’s digital transformation, introducing innovative solutions such as network infrastructure enhancements and system implementations to enhance the quality and efficiency of our educational services. Collaborating closely with cross-functional teams and stakeholders, I ensured alignment of IT strategies with overarching business goals and objectives.

    Cathy Barouch, Brand Director - My Amazon Guy

    Cathy Barouch

    Brand Director

    Cathy Barouch brings a wealth of experience to her role as Brand Director at My Amazon Guy. With a background in ecommerce and brand management, Cathy has a proven track record of success in driving growth and visibility for brands on Amazon.

    Prior to joining My Amazon Guy, Cathy served in key leadership roles, including as the Founder of Mystigrey, where she honed her skills in brand development and management. Before that, Cathy was the CEO & Co-Founder at Caterina Jewelry, where she led the company to success with her strategic vision and innovative approach.

    Cathy’s expertise extends beyond ecommerce, as she is also a member of MJSA: Professional Excellence in Jewelry Making and Design, showcasing her commitment to excellence and continuous learning in the field.

    Jeffrey Lenz, Brand Directer - My Amazon Guy

    Jeffrey Lenz

    Brand Director

    Jeffrey is a seasoned e-commerce expert with over 10 years of experience in helping brands succeed on Amazon. As a Brand Director at My Amazon Guy, he leverages his data-driven approach and deep understanding of online marketplaces to develop and execute winning omnichannel strategies for our clients.

    Jeffrey brings a wealth of knowledge in:

    • Brand Growth on Amazon: He has a proven track record of launching and growing brands on Amazon, utilizing his expertise in 1P and 3P operations.
    • Data-Driven Strategy Development: Jeffrey leverages data insights to craft effective channel strategies that optimize product visibility and sales for My Amazon Guy’s clients.
    • Omnichannel Expertise: He understands the importance of a cohesive omnichannel approach and develops strategies that reach customers across various touchpoints.
    • Compliance Focus: Jeffrey ensures adherence to Amazon’s ever-evolving policies and regulations, safeguarding the success of My Amazon Guy’s clients.

    With his dedication to brand success and his strong grasp of the Amazon marketplace, Jeffrey is a valuable asset to My Amazon Guy, helping our clients flourish and achieve their Amazon sales goals.

    Shane Keyes, Brand Directer - My Amazon Guy

    Shane Keyes

    Brand Director

    Shane is an Amazon marketing specialist at My Amazon Guy and attended Temple University’s Fox School of Business to pursue a degree in Marketing. 

    A self-starter, Shane mastered Amazon’s intricacies through hands-on experience and rigorous self-guided research. Specializing in listing optimization and growth strategies, he excels at boosting BSR through Click-Through Rate (CTR) and Search Engine Optimization (SEO) best practices to drive your brand’s success on Amazon. Shane’s rise at My Amazon Guy underscores his leadership ability and unwavering commitment to achieving a brand’s top priorities.

    Beyond work, Shane’s passion lies in Philadelphia sports, with a history of participating in team sports like baseball and rugby.

    Roxanne Villanueva, Vice President of Human Resources - My Amazon Guy

    Roxanne Villanueva

    VICE PRESIDENT OF HUMAN RESOURCES

    Over 13 years of experience in the Business Process Outsourcing Industry Specializing in Customer Success and Sales for Telco, Tech, Finance and Ecommerce for both Start Up and Fortune 500 companies. 

    An Inspirational Leader who loves to be where the action is, enjoys Creating Innovative Solutions to Complex Problems, Developing her People and Driving Engagement.

    Interests: Traveling, Music and Spending time with Family

    Reach us at +1 470-623-1951 Monday to Friday, from 8:00am to 5:00pm EST.