Heavenly Hunks (for reference only)
Heavenly Hunks Full Service Case Study
60% Higher Monthly Sales
Notable growth compared to the same month in 2022 after MAG management
Heavenly Hunks makes healthy, on-the-go snacks with sustainable, additive-free ingredients. Their rule is simple: they never use ingredients you wouldn’t find in your own kitchen. Quality, honesty, and integrity are at the center of every Hunk.
Built on a “family first” mindset, the founder honors a legacy of entrepreneurs. They believe passion for people is the key ingredient. This dedication drives them to treat customers like family, ensuring complete transparency in every bite.
The Challenges
Fragmented Brand Identity
Inconsistent naming hindered marketing gluten free vegan snack on Amazon and confused loyal customers.
Persistent Hijacker Activity
Unauthorized sellers seized listings, stealing the Buy Box and degrading brand integrity.
Stranded Meltable Inventory
Logistical blocks disrupted selling healthy on‑the‑go snacks for adults on Amazon year-round.
Stagnant Creative Conversion
Generic photoshopped images failed to capture buyer interest or showcase product texture.
Restrictive Storage Limits
Repeatedly denied capacity increases forced the brand to throttle sales to avoid stockouts.
Inefficient Ad Spend
Heavy defensive spending limited new customer acquisition and stalled market share expansion.
- Full Service
- Catalog Management
- Listing Optimization
- New Product Creation
- Parentages
- Listing Reinstatement
- Amazon Social Posts
- Amazon PPC
- Amazon SEO
Amazon
Food & Beverage
25-50
720+ days since July2021
Our Approach
In 2021, we stabilized the account by fixing catalog issues and preventing unauthorized sellers. We unified the brand identity, ensuring a consistent transition to “Heavenly Hunks” across all touchpoints.
- Merged duplicate listings and deleted obsolete SKUs to eliminate customer confusion and consolidate ranking signals
- Standardized the brand name across the catalog to support cohesive Marketing gluten free vegan snack on Amazon and improve search authority
- Created new merchant-fulfilled listings to maintain availability during periods of stock fluctuation
- Removed unauthorized hijackers from listings to regain control of the Buy Box and protect price integrity
- Implemented initial SEO updates to align backend data with the new brand identity
In 2022, we optimized conversions with visual storytelling and solved logistics issues, applying targeted strategies like Amazon SEO for gluten-free and vegan brands to reach the right audience.
- Launched “Manage Your Experiments” A/B tests for main images, replacing packaging shots with visuals showing the product texture, which significantly increased conversion
- Updated lifestyle images and A+ Content to better communicate the brand’s value proposition and ingredients
- Resolved “meltable” inventory flags, allowing for year-round FBA shipping and reducing stranded inventory
- Fixed compliance issues in the Canadian marketplace to unblock international sales and inventory transfers
- Standardized parentage variations to improve the shopping experience and cross-sell opportunities
By 2023, the strategy shifted toward aggressive market share acquisition and profitability. We deployed advanced SEO tactics and segmented advertising strategies to drive top-line revenue while closely monitoring margins.
Implemented “Phase 4 SEO” to target high-volume competitor keywords and capture incremental market share
Refreshed backend search terms to align with evolving search trends and competitive gaps.
- Segmented advertising portfolios into “Offensive” and “Defensive” strategies to aggressively target competitors while protecting branded terms
- Audited SKU profitability to identify margin drains and optimize ad spend allocation accordingly
- Increased storage limits through repeated negotiations with Amazon to support higher sales velocity
Impact
60% Increase in monthly sales YoY
Through strategic Amazon snack brand profit optimization, the brand successfully raised average weekly revenue from $20,000 to $50,000, resulting in a 60% increase in monthly sales compared to the same period in 2021.
High ad performance with steady metrics
Heavenly Hunks consistently met advertising targets, delivering an average ACOS below 20% and a ROAS of 5, reflecting effective Amazon snack brand profit optimization.
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