General Chemical case study
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Overview
Location: USA
Links: generalchem.com
It began by supplying soldering fluxes to radiator plants and expanded their product line to include lubricants, cleaners, paint strippers, and more. Now, they are excited to begin a new era in worldwide supply capabilities for chemical solutions.
Most companies only offer a catalog of existing products that you have to research to try to fit your needs. General Chemical Corp is different. They survey your need, research and provide a solution for your specific manufacturing process. Their goal is to save you time, manpower, and most importantly money.
General Chemical takes pride in their ability to solve their customer’s chemical problems. Their technical knowledge and customer service are world class. Their sales team is well trained and knowledgeable in the industry that they serve, with the technical know how to help you pick the right product for your job. Customers choose General Chemical for their technical expertise, wide range of high-quality products, and first-rate customer service.
My Amazon Guy Services
- Marketing
- Lifestyle Images
- Infographics
- Advertisement
- Platform Management
- SEO Optimization
- Brand Content
- Troubleshooting
The Challenges
This client was a big challenge sine their products being mostly chemicals, which can easily cause suppressions if SEO is not done properly. We had to navigate this hurdle with great meticulousness to make sure their products remain available for purchase.
With the proper research on the best converting keywords for our SEO strategy, alongside studying what competitors were doing, we managed to optimize all product listings leading to an increase organic sales – even with PPC not yet utilized at this stage.
As we were progressing with our optimizations, we continued to see organic sales growing week after week. As a result of this, General Chemical was so pleased with our efforts that they decided to capitalize on the opportunity and add PPC to their existing contract. Coupled with high volume of organic sales, the results have been nothing short of amazing.
The Approach
Full audit of the account – Conducted a thorough analysis of existing listings and performance metrics.
Retain effective strategies – Kept strategies that were yielding positive results.
Eliminate ineffective tactics – Removed strategies that were not performing well.
Collaborative action plan – Developed a plan of action with the client, prioritizing best-selling ASINs and systematically addressing others.
Maintain strong client relationship – Fostered a positive relationship with the client throughout the process.
The Impact
After one year of managing the account, we observed significant results both before and after the introduction of PPC.
Before PPC – In the first three months, we achieved a remarkable growth of 37% in organic sales through effective SEO strategies.
After PPC Implementation – Once PPC was added, we experienced even more impressive growth, with substantial increases in overall sales and visibility.
These results demonstrate the effectiveness of our tailored approach and the powerful combination of SEO and PPC in driving business growth for our client.
By taking a tailored approach to SEO and subsequently integrating PPC, we have helped the client achieve significant growth in their organic and paid sales, solidifying their market position.
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