Boost Amazon Traffic With PPC, SEO, and CTR Tactics
Title
- Align the title and all text to the left
- No font should be as big or bigger than the title
- Use semi-bold for the title instead of bold, 2.5 em font size, and line height 1.2em
- The title that’s in the browser tab should be the same as the title that’s at the top of the article, as well as the slug.
- H2 – 2.2 em font size semi-bold
- H3 – semi-bold
Tired of your Amazon listing collecting dust like a forgotten pair of socks? Let’s fix that.
You’ve got a great product. It’s better than anything else on the market. But nobody knows it exists. Sound familiar?
It’s the classic Amazon seller’s dilemma. You’ve got the goods, but you’re missing the traffic. Let’s change that, shall we?
In this no-nonsense guide, we’ll show you exactly how to drive traffic to your Amazon listing using PPC, SEO, and CTR tactics, and watch your sales skyrocket.
Struggling to drive traffic to your Amazon listing?
Our agency specializes in implementing proven PPC, SEO, and CTR strategies to boost visibility and bring in more customers. Request a proposal to discuss how we can enhance your CTR, or get a free ASIN review to uncover more ways to increase conversions.
Table of Contents
Table of Contents Widget
Will show all H2 and H3 titles within the article
The container attribute for the Table of Contents widget should only be the container/s used within the actual article where the table of contents will be used.
2 Options:
1. Use one container containing all content below the Table of contents.
Assign a CSS ID for this single container.
Enter this CSS ID in the container attribute of the Table of Contents widget.
2. Multiple containers (for each H2 below the Table of Contents).
Assign a CSS ID to each container and make sure all CSS IDs are entered in the Table of Contents container attribute.
FAQs:
Through observation, the accordion widget title is in H2 and is each question is therefore included in the table of contents.
We can exclude the accordion by using the Exclude option.
Assign a CSS ID to the accordion widget/s in the article and enter this ID in the Exlude option.
Table of Contents
Article Body
- Do not put sentences/paragraphs in bold, unless it’s something very important, such as a warning.
- If possible, avoid adding an extra column for the content. The exemption could be if presenting tabular data.
- Minimize use of bold text. Try to keep the use of bold text for headings of major sections in an article. For sections that have bullet points where each bullet point has a term at the start followed by an explanation, copy this formating instead:
- As much as possible, align text to the left side always. The exception would be captions on images
- Avoid capitalizing words that are not proper nouns.
Videos
- For embedded videos, do not add a shadow to it. Apply a width of 70% and align it to the center, but make the width 90% for the landscape and portrait mobile viewports.
- When assigning width that is the full width of the window/space, such as for dividers, use a width of 100% instead of 1000px or any other unit of measurement. Also for dividers, use a width of 1px only, with the color #d4d4d4.
FAQ
- For FAQs, for consistency, copy the FAQ section that’s in this page and edit the content accordingly: https://getmyamazonguy.agency/home-page-draft-2024-07/
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| Feature/Consideration | Direct Linking to Amazon | Intermediary Landing Page |
|---|---|---|
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Content |
Content |
Content |
Images
- If there’s an image, video, or embedded object before the start of a new section, add a spacer that has a height of 30px before the start of the new section.
- For images, do not apply a shadow. Instead, add a 1px border with color #d4d4d4.
- For images, add the shortest ITALIZED caption possible, must be one line only.
- Also for images, align them to the center and assign it a width of 60%, but make it 80% for the landscape and portrait mobile viewports. Add a link to the media file so that they can remain smaller in the page but the full image can be viewed when it’s clicked.
How CTR Helps Drive Traffic to an Amazon Listing
ICAP Marketing Funnel For PPC
Key Takeaways:
Enhance Packaging Visibility
Display the product prominently in packaging to boost clickthrough rates and engagement.
Focus on ICAP Funnel
Optimize Impressions and Clicks to improve PPC performance and reduce ACoS.
Sell more in style
Amazon listing video creation
Impress with professional Amazon listing videos and capture shoppers’ attention, boost conversion, and drive sales. With the perfect video, you can:
- Stand out from the competition
- Showcase your product in action
- Increase conversions
Where are videos displayed on Amazon?
Shoppers will be able to see videos in different ways on Amazon, and having them visible in these various places is an extra chance to make another sale.
- Image stack
In addition to the six listing images, you can upload at least one video to your product listing, as seen in the Age of Sage Preserved Flowers in a Box product detail page. - Premium A+ content
Premium A+ Content lets you add multiple videos, interactive elements, larger images, and more to your product descriptions. This creates a more engaging and informative experience for customers. - Product videos section
There is a dedicated “Product Videos” section in an Amazon listing where sellers can feature videos related to the product. See a sample in the Age of Sage Preserved Flowers in a Box PDP. - Customer Questions & Answers section
Sellers can provide video responses to customer inquiries directly on your listing, offering a more engaging and informative experience than text alone. - Amazon store
Sellers can also add videos to their Amazon Store pages to highlight products in a branded storefront. The Age of Sage Amazon Store provides a great example of this in action. - Sponsored Brands ads
When utilizing this type of Amazon advertising, you can use videos to show shoppers what your product can do.
Why your listings need videos
Did you know that product videos can significantly boost consumers’ intent to purchase? All Amazon listings have images, but only a few have videos. That’s a missed opportunity.
Having videos on Amazon product listings provide a lot of advantages for sellers:
- Showcase your product’s features and benefits more effectively than static images alone.
- Keep customers interested and boost your conversion rates.
- Let customers see and imagine using your product.
- Set clear expectations with detailed video content.
- Enhance your brand’s perception.
