Last Updated: July 18, 2025
Don’t know what to sell on Amazon FBA? We got you.
Cracking the Amazon FBA code starts with identifying the right products to sell. With over 9 million sellers fighting for customer attention, picking a product that actually makes money and stands out is the key to becoming successful.
But the truth is, most Amazon sellers fail because they choose the wrong product. If you pick blindly or follow surface-level trends without real research, you’ll end up stuck with dead inventory and wasted ad spend.
This guide explains what to sell on Amazon FBA in 2025, including the top-selling product categories like Home & Kitchen, Beauty & Personal Care, Electronics, Toys & Games, and more. It also covers how to avoid Amazon’s restricted and prohibited items to protect your account and maximize success.
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What Is Amazon FBA
FBA, or Fulfillment by Amazon, is a service that allows sellers to store their products in Amazon’s fulfillment centers. When a customer places an order, Amazon handles the packing, shipping, and customer service for you.
Using FBA helps sellers simplify their operations and focus on important tasks like product sourcing, marketing, and growing their brand. Plus, FBA products are eligible for Prime shipping, which can significantly boost your chances of getting more sales.
Want to know more about FBA? Click on this Amazon Seller FBA Tutorials Step-by-Step Guide.
Why Most Sellers Fail on Amazon FBA: Picking the Wrong Product
The fastest way to lose money on Amazon is by picking the wrong product. There are sellers sitting on thousands of unsold units, stuck with dead inventory and massive financial losses.
Most of the time, the failure happens because the product wasn’t different enough from what’s already on the market. Launching a product that looks exactly like 20 other listings is a recipe for disaster since Amazon is too competitive for copycat products.
What are the Best Products to Sell on Amazon FBA
The key to an Amazon store’s success is choosing the right products, but with millions of listings, finding the perfect fit can feel overwhelming. To help you out, here’s a list of top-selling categories based on Jungle Scout’s seller survey and the Amazon Best Sellers list.
1. Home & Kitchen
You can never go wrong with selling items from the Home & Kitchen category. These products are always in demand because they cover everyday household essentials that people constantly need.
With such a broad range of options, sellers have plenty of room to find profitable sub-niches or unique product angles. Plus, Home & Kitchen items often complement each other, making it easier to increase your average order value through bundling.
Examples: Cookware sets, kitchen knives, dinnerware, artificial plants, candles.
2. Beauty & Personal Care
The Beauty & Personal Care category is a great choice for Amazon FBA sellers due to its high demand and diverse product range. This category offers the potential for significant profit margins and opportunities for subscription-based models.
Since beauty products are highly visual, they allow sellers to create eye-catching listings that convert well. Plus, programs like Amazon Premium Beauty and Vine Voices can help build trust and credibility for new products in this space.
Examples: Serums, shampoos, soaps, makeup kits, perfumes, bath bombs.
Note: Successful product selection involves thorough market research and identifying unique selling points, so read this detailed guide on How to Do Amazon Product Research and Uncover Profitable Opportunities before selecting a Beauty & Personal Care item to sell on Amazon.
3. Toys & Games
The Toys & Games category is a great market for Amazon FBA sellers because there’s always steady demand from families and kids at heart. From classic board games to new educational toys, the opportunities are huge, especially during the holidays when sales spike.
But safety is critical in this category, so sellers must include proper age labeling and meet certifications like ASTM F963. If you don’t follow these rules, you risk product removal, account suspension, and major profit loss.
Examples: Action figures, board games, scooters, building blocks, plush toys.
4. Clothing, Shoes & Jewelry
The Clothing, Shoes & Jewelry category is one of the most competitive on Amazon FBA, but it comes with huge opportunities thanks to a massive customer base and constantly changing trends. New sellers can still break in if they offer something fresh and unique.
Success in this space depends on strong branding and focusing on niche markets like plus-size fashion, sustainable apparel, or athletic wear. Keep in mind that this category has strict sizing, quality, and labeling requirements, so sellers must follow all regulations to avoid problems.
Examples: T-shirts, sneakers, earrings, handbags, belts.
5. Baby
The Baby category is a profitable space for Amazon FBA sellers because parents constantly need new products as their babies grow. From feeding supplies to nursery furniture, there are plenty of ways to meet specific needs and boost sales through product bundles.
However, this category comes with strict safety regulations, so sellers must secure the proper certifications before listing. Positive reviews are also critical since parents depend on feedback when making buying decisions, and negative reviews can quickly hurt your sales.
Examples: Diapers, baby bottles, cribs, teething toys, baby clothes.
6. Electronics
About 42% of consumer electronics shoppers visit Amazon first before deciding what to buy, making this one of the best categories if you’re looking for products with consistent demand. From headphones to smart home devices, shoppers rely on Amazon to compare prices, read reviews, and find new tech.
While the Electronics category offers big profit potential, it also comes with high competition and customer expectations. Success in this space usually depends on picking the right niche and backing it up with strong branding and excellent customer service.
Examples: Laptops, soundbars, drones, phone cases, gaming consoles.
A deep understanding of electronics is required for sellers in this category to provide accurate product information to consumers, and exceptional customer support is the way to build trust and loyalty with these customers. Now, if you need customer service training, try our Amazon agency’s course.
7. Sports & Outdoors
The Sports & Outdoors category is a strong choice for Amazon FBA sellers because people engage in fitness and outdoor activities all year round. This creates steady demand for products like exercise gear, camping equipment, and seasonal sports items.
To succeed in this space, sellers need to prioritize product quality and durability since customers invest in gear for performance and long-term use. Offering reliable products builds trust and helps you stay competitive in this growing market.
Examples: Fitness gear, camping tools, basketballs, snorkeling sets, snowboards.
8. Books
Amazon started as an online bookstore back in 1995, and it’s still a top platform for book lovers today. Both physical and digital books remain top-selling categories on Amazon, making this a great option for FBA or Kindle Direct Publishing (KDP) sellers.
Selling books can be profitable because of Amazon’s massive customer base and global reach, but competition is tough. Successful sellers often focus on best-selling categories like self-help, business, health, fiction, and educational books.
Examples: Self-help, business guides, textbooks, coloring books, fiction novels.
9. Arts, Crafts, & Sewing
The Arts, Crafts & Sewing category attracts a wide range of customers who constantly need creative supplies. This diverse market lets sellers target hobbyists, professionals, and DIY enthusiasts with specific interests.
From painting and drawing to sewing and crafting, there are countless opportunities to carve out a niche. Selling personalized crafts, handmade home décor, or products for specific art styles can lead to higher profits, especially during seasonal spikes like the holidays or back-to-school season.
Examples: Paint sets, sewing machines, beads, model kits, party supplies.
Products in the Arts, Crafts & Sewing category are often niche and appeal to specific audiences, so it’s important to understand exactly what your customers want. Watch my video to learn how to figure this out:
10. Grocery & Gourmet Food
The Grocery & Gourmet Food category gives sellers access to a huge customer base that regularly shops online for everyday essentials and specialty food items. It’s a great category for sellers who want consistent sales, especially if you focus on niche products like organic snacks, gourmet sauces, or unique beverages.
However, selling food on Amazon comes with extra responsibilities, including strict safety regulations and an approval process. Sellers need to manage product quality carefully and make sure their food listings meet Amazon’s guidelines for storage, handling, and labeling.
Examples: Protein bars, coffee, artisan jams, hot sauces.
11. Appliances
The Appliances category gives Amazon FBA sellers both opportunities and challenges. While large appliances have seasonal demand, smaller kitchen gadgets and replacement parts sell consistently year-round.
Sellers can find success by focusing on specialized niches, like energy-efficient appliances or unique kitchen tools. However, since many appliances are bulky and costly to ship, careful planning around logistics and fulfillment is essential.
Examples: Blenders, toasters, air purifiers, hair dryers, cooktops.
12. Automotive Parts & Accessories
The Automotive Parts & Accessories category is a reliable market since cars always need maintenance, repairs, and upgrades. Sellers can target high-demand niches like engine components or car electronics to generate consistent sales.
Cross-selling and bundling related products, such as detailing kits or tire accessories, is a smart strategy for boosting order value. Just make sure to check Amazon’s guidelines because some auto parts require brand approval or compliance with specific regulations.
Examples: Oil filters, brake pads, headlights, shocks, batteries.
Struggling to Pick the Right Product?
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What Products Can Not Be Sold on Amazon
Knowing what can and cannot be sold on Amazon is key for sellers to avoid account suspension, financial penalties, or legal issues. Here is a quick guide to know if your chosen product can be sold on the Amazon marketplace.
A. Restricted Products
Restricted products can be sold on Amazon with specific approvals or conditions. However, these products often require additional documentation, such as licenses or certifications.
- Alcohol
- Dietary Supplements
- Medical Devices
- Electronics
- Automotive Parts
- Food and Beverages
- Jewelry and Precious Gems
- Cosmetics and Personal Care
- Collectibles and Fine Art
B. Prohibited Products
Prohibited items are strictly forbidden on Amazon. Selling these products can lead to severe consequences, including account suspension and legal action.
Illegal and Dangerous
- Firearms, ammunition, and weapons
- Drugs, drug paraphernalia, and controlled substances
- Explosives and hazardous materials
- Counterfeit products
Offensive and Controversial
- Products promoting hate, violence, or discrimination
- Adult content
- Human parts or remains
C. Consequences of Selling Prohibited and Restricted Products
Selling prohibited or restricted products on Amazon can lead to serious consequences that directly affect your ability to sell. Here are the things that can happen when you break Amazon’s rules:
Account Suspension
Amazon may immediately suspend your seller account.
Financial Penalties
You may face fines or other financial penalties.
Inventory Seizure
Amazon can seize and dispose of your inventory.
Legal Action
In severe cases, you could face legal repercussions.
D. How to Check if You Can Sell a Product on Amazon
Before listing a product on Amazon, you need to verify if it’s allowed on the platform. Here’s a step-by-step guide to help you check product eligibility:
- Identify the Product Category: Accurately classify your product into Amazon’s category structure.
- Check for Restrictions: Utilize these resources to determine if your product is restricted or prohibited:
- Amazon Seller Central: Access detailed information about product categories and restrictions.
- Manual Search: Conduct thorough research on Amazon’s website.
- Consider Brand Restrictions: Verify if you’re an authorized seller for the brand you intend to sell.
- Evaluate Product Compliance: Ensure your product meets all safety, quality, and regulatory standards.
- Understand Intellectual Property: Avoid selling counterfeit or infringing products.
Tip: Learn about Amazon FBA Product Eligibility and stay informed of Amazon seller policies to minimize the risk of account suspension or legal issues.
FAQs About What to Sell on Amazon FBA
What are the best products to sell on Amazon FBA?
The best products to sell on Amazon FBA are items with consistent demand, low competition, and healthy profit margins. Think daily essentials, trending gadgets, and niche products with loyal audiences.
How do I find good products to sell on Amazon FBA?
Use product research tools like Jungle Scout to analyze sales data, spot trends, and validate demand before you launch.
Where can I buy products to sell on Amazon FBA?
You can source products from wholesalers, manufacturers, private label suppliers, or platforms like Alibaba and trade shows.
Unleash the Potential: Your Guide to Amazon FBA Product Selection
Selecting the right products is the cornerstone of a successful Amazon FBA business. By studying market trends, knowing your target customer, and using product research tools, you can find items that sell and make money.
Consistency is key, so keep researching, adapting, and focusing on what your customers need. The more strategic you are with product selection, the better your chances of growing a profitable FBA brand.
Need help finding the best products to sell on Amazon? Start product hunting together with our Amazon agency to unleash the potential of Amazon FBA!
Don’t Let Bad Product Choices Kill Your FBA Business
Most sellers fail because they pick the wrong product, so we’ll help you avoid that mistake. Talk to our team and start product hunting the smart way.