Future-proof your brand with DTC
Scale and grow beyond Amazon with predictable, scalable revenue growth.
- Rising FBA fees and advertising costs are eating into margins
- Brand registry requirements and compliance hurdles have increased
- Organic visibility is harder to maintain without large PPC spend
- New seller onboarding is slowing, competition is fierce
Empower Your Growth with DTC (Direct-to-Consumer)
Brands with a thriving DTC channel are more resilient, profitable, and sellable.
Own your data
Gain full ownership of your customer data, including email, phone numbers, and behavioral insights.
Cut fees, not corners
Eliminate marketplace fees and increase profit margins by 15-40%.
Own the brand journey
Deliver a consistent brand experience from unboxing to post-purchase upsells.
Market on your terms
Run flexible, multi-channel marketing across Google, Meta, TikTok, email, and SMS.
Empower Your Growth with DTC (Direct-to-Consumer)
Brands with a thriving DTC channel are more resilient, profitable, and sellable.
Own your data
Gain full ownership of your customer data, including email, phone numbers, and behavioral insights.
Cut fees, not corners
Eliminate marketplace fees and increase profit margins by 15-40%.
Own the brand journey
Deliver a consistent brand experience from unboxing to post-purchase upsells.
Market on your terms
Run flexible, multi-channel marketing across Google, Meta, TikTok, email, and SMS.
Why work with My Amazon Guy for DTC?
Brands with a thriving DTC channel are more resilient, profitable, and sellable.
Amazon expertise meets DTC
We help Amazon-first brands transition into DTC with a team that understands both worlds, something most DTC agencies lack.
Execution that drives ROI
Every campaign, email, and creative asset is built around performance and not brand buzzwords.
A holistic and goal-oriented strategy
Our approach connects paid media, email/SMS, and CRO efforts directly to your growth targets—not empty metrics.
In-house creative built to sell more
We design ads and emails that highlight product benefits and leverage Amazon insights to convert, not just look good.
Clarity from day one
Expect campaigns to launch within 3 weeks, and clear performance signals within 4–6 weeks.
Your end-to-end growth team
From media buying to creative, analytics, and ecomm operations—we cover it all with one integrated team.
MAG DTC playbook
Platform comparison (Shopify vs WooCommerce vs Amazon Storefront).
| Feature/criteria | Shopify | WooCommerce | Amazon |
|---|---|---|---|
|
Ownership of customer data |
Full access to customer data |
Full access to customer data
|
Amazon owns the customer relationship
|
|
Brand control |
Full access to customer data |
Full customization with dev freedom |
Amazon owns the customer relationship
|
|
Ease of use
|
Beginner-friendly, intuitive |
Moderate (needs some tech familiarity) |
Beginner-friendly, intuitive |
|
Cost structure |
Beginner-friendly, intuitive |
Low platform fees, flexible hosting
|
High fees (15–40% per sale) |
|
Marketing and SEO |
Built-in SEO & app integrations
|
Full SEO control + plugin ecosystem
|
Limited to Amazon’s internal tools
|
|
Ownership of email andSMS lists |
You own and can segment audiences
|
You own and can automate comms
|
No email or SMS access; Amazon keeps it |
|
Flexibility and custom features |
Broad app store & custom apps |
Highly customizable (open-source) |
Rigid feature set |
|
Support and community |
24/7 support and vast user base |
Massive global dev community |
Support is limited and focused on buyers |
|
Scalability |
Enterprise-ready (Shopify Plus) |
Scales with hosting and plugins |
Limited by category and policy restrictions |
|
Fulfillment Integration |
Built-in or 3PL flexibility (Shopify Fulfillment) |
Works with ShipStation, etc. |
Requires FBA or manual integration |
|
Best for |
DTC brands who want to scale fast and own their marketing |
Brands wanting full control and dev freedom
|
Sellers focused purely on marketplace sales |
DTC success stories
A coffee brand goes from Amazon superstar to DTC lifestyle brand with proper execution.
Overview
A performance-focused coffee brand built on clean energy and functional ingredients, saw early success on Amazon through rave reviews and organic discovery. While Amazon gave them volume, it offered little brand control, minimal margins, and no access to customer data. In Q2 2024, WakeFuel partnered with a Shopify growth agency to establish a direct-to-consumer (DTC) presence.
Winning with DTC
Within 6 months, their DTC store drove a 3.1x higher customer LTV than Amazon, subscriptions made up 33% of monthly orders, and blended margins improved by 26%.
Challenges:
- Rising FBA fees and advertising costs are eating into margins
- Brand registry requirements and compliance hurdles have increased
- Organic visibility is harder to maintain without large PPC spend
- New seller onboarding is slowing, competition is fierce
Full service coverage for DTC
- Designing performance-driven ad campaigns with strategic targeting and bidding
- Conducting weekly creative tests to maintain engagement and improve ROAS
- Implementing Klaviyo flows for lifecycle marketing: Welcome, Abandon Cart, Post-Purchase, and Winback
- Managing Email/SMS marketing calendars and executing timely campaigns
- Performing routine Shopify audits and enhancing CRO elements like CTAs and layout
- Deploying retargeting and lifetime value strategies to maximize retention
- Creating clear, actionable dashboards with financial and performance insights
Why do Amazon brands need DTC?
Discover the power of a DTC channel to grow your business.
Frequently asked questions
Contact us for other questions or concerns.
Let’s make your DTC website better
If you already have a DTC website up and running, here are additions that can help bring more shoppers to your site and grow loyal customers:
Start building with the tools that fit your vision
Select a DTC package the works for your business.
DTC build and management
$3,000
$2,700
Buildout phase:
- Chose platform build
- Customization of major pages
- Basic brand style guide
- SEO foundations
- Analytics setup and tracking
- Email capture integration
- Mobile UX pass and testing
- 20 product images with edits
- Copywriting for pages and products
Monthly option:
- Site updates
- Ongoing SEO updates
- Monthly data review, fine-tuning
- New landing page creation
- Logistics and app management
- Strategic calls on potential advertising
- Pricing and competitor analysis
- Add-on: Bi-monthly email marketing
- 0-24 product/s pages managed
Advertising (all platforms)
$2,000
$1,800
Setup phase:
- Google Ads
- Meta ads funnel design
- Competitor and keyword research
- Creative strategy, copywriting, and asset mapping
- Ad account audit
- Landing page CRO suggestions
- Attribution model alignment
Monthly option:
- Ongoing campaign management
- Weekly performance reporting
- Ad refreshes (2x/mo)
- A/B testing of ads and landing pages
- ROAS and budget review
- Monthly strategy session
Email marketing campaigns
$1,000
$900
Setup phase:
- Setup for Klaviyo and other platforms
- Integration to website
- 6 core email flows
- Branded email templates
- Segmentation
Monthly option:
- 2–4 campaign emails/month
- Flow performance optimization
- List growth strategy
- Deliverability monitoring and sender score checks
- A/B testing of subject lines, CTAs, and content
- Ongoing segmentation refinement
Audit and improvements
$400
$360
Audit and fixes:
- Full funnel audit
- Heatmaps, click tracking, and scroll depth
- Ad analytics review
- A/B testing setup
- CRO recommendations with implementation
- Form and checkout optimization
- Trust badge strategy, reviews, and social proof placement
Monthly option:
- 1–2 A/B tests/month
- Session recording analysis
- Quarterly surveys or exit-intent popups
- KPI reporting dashboard
- New test recommendations
- Ongoing site speed monitoring and fix recommendations
Get a coaching call from our Amazon experts
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