DDS Inc. (for reference only)
DDS Inc. Full Service Case Study
59% Sales Growth
Observed in a Year-to-Date revenue comparison before and after engaging My Amazon Guy.
Disc Disease Solutions (DDS Inc.) delivers revolutionary neck, back, and knee braces. Built by founders who know the agony of herniated discs, the brand sold on Amazon for years before hiring My Amazon Guy to scale operations.
These solutions transformed their lives and now help people worldwide live pain-free. Whether walking, driving, or skiing, DDS makes an extraordinary difference, empowering users to enjoy their hobbies without limits.
The Challenges
Unoptimized Brand Content
Listings lacked visual storytelling, failing to show how to sell premium medical products on Amazon against cheaper rivals.
Suppressed Product Listings Frequent compliance issues and unoptimized attributes caused suppression, disrupting visibility and halting sales momentum.
Inefficient Ad Spend
Budget overspending on weekdays without a data-driven approach wasted resources and failed to capture peak weekend traffic.
Stagnant Organic Growth
Stagnant organic rankings due to underutilized SEO strategies limited their ability to capture high-intent traffic naturally.
Profit Margin Pressure
Rising costs required a robust Amazon medical brand profitability strategy to protect earnings while maintaining volume.
Inventory Management Issues
Recurring stockouts of top-selling ASINs caused fluctuations in sales performance and reduced advertising efficiency.
- Full Service
- Catalog Management
- Listing Optimization
- New Product Creation
- Parentages
- Listing Reinstatement
- Amazon Social Posts
- Amazon PPC
- Amazon SEO
Amazon
Medical Supplies & Equiment
$500k-$1M
25-50
799+ days since October 2023
Our Approach
In late 2023, we focused on stabilizing the account by rectifying listing suppressions and establishing a robust SEO and visual foundation. Our initial work involved a deep audit of the catalog to ensure medical device compliance while enhancing the visual narrative to justify premium price points.
- Resolved detail page removals and suppression issues by correcting sensitive attributes and ensuring strict adherence to Amazon’s medical device policies
- Audited the entire catalog to identify gaps in content consistency and backend optimization
- Conducted comprehensive competitor research to inform high-intent keyword strategies for titles, bullets, and descriptions
- Revamped A+ Content and image stacks with educational infographics to better communicate value propositions and address common customer questions
Moving into 2024, the focus shifted to maximizing ad spend efficiency and enhancing brand authority through advanced creative assets and targeted promotions. We leveraged data-driven insights to refine advertising schedules and capture high-converting traffic.
- Implemented Amazon Dynamic Pricing and PPC Optimization techniques, including day-parting analysis, to concentrate budget on high-converting timeframes like weekends while reducing wasted spend on slower days
- Launched video campaigns and utilized Brand Tailored Promotions to re-engage specific audience segments, such as cart abandoners and potential new customers
- Deployed Brand Stories and premium video assets to differentiate the brand’s medical-grade offerings from lower-cost competitors
- Optimized backend search terms and alt text to sustain organic ranking growth and improve discoverability
In 2025, we pivoted towards protecting margins amidst rising operational costs and tariff pressures. We executed sophisticated pricing and inventory strategies to ensure the brand remained profitable without sacrificing market share.
- Developed and executed a comprehensive Amazon medical brand profitability strategy by analyzing SKU-level economics and incrementally adjusting prices to counter rising costs.
- Deployed strategic price fluctuations and temporary discounts to stimulate sales velocity during key periods while stabilizing long-term margins.
- Managed advertising budgets dynamically based on real-time inventory levels to prevent inefficiencies during stockouts.
- Audited return reasons to refine product information and informational graphics, aiming to reduce return rates and improve customer satisfaction.
Impact
59% Revenue Lift with Daily Units Sold Rising from 6 to 10
Historical performance data shows daily units rising from 6 to 10 after engaging us as their Amazon Agency for Medical Devices, creating a substantial lift in Year-to-Date sales compared to pre-agency levels.
ACoS Reduced by 11%
Our strategic ad management lessened the Advertising Cost of Sale from 35% to 23% during the analyzed period, marking a significant improvement in campaign efficiency.
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