To get things started, we conducted STR keyword harvesting to identify specific, high-intent keywords, and optimizing campaign targeting. This was followed by SQP keyword harvesting to broaden keyword reach and uncover additional opportunities.

• Implemented comprehensive negations of irrelevant search terms, including those with a 100% ACOS in the last 65 days, to improve campaign efficiency.
• Organized new campaigns by grouping based on seed keywords, ensuring no keyword duplication across existing campaigns, and isolating new keywords for a structured approach.
• Prioritized seed keywords as the foundation for campaign structure in large accounts.
• Launched campaigns for a new product and isolated its ASIN for targeted performance.
• Monitored and adjusted budget allocation to optimize RoAS while maintaining control over ACoS.
• Increased the budget for campaigns with an ACoS of less than 30% to signal Amazon’s willingness to invest more in high-performing campaigns.
• Isolated high-ACOS search terms, targeting them in exact match campaigns to control CPC and reduce wasted ad spend, while negating them from discovery campaigns.
• Closely tracked campaign performance and launched new campaigns based on insights.
• Evaluated whether the current ACoS goal was aligned with the client’s objective of increasing impressions and sales, particularly given the recent sales decline.