Mob Armor Case Study
45%
YoY Revenue Increase
Record revenue of $142,549 in November 2024
169%
Conversion Increase
Boost shows stronger customer engagement and results
300%
RoAS Improvement
Optimized PPC drove CTR to 5.8% and tripled ad returns
1099+
Days with My Amazon Guy
Partnered with our Amazon agency in January 2023
Overview
Industry: Manufacturing
Location: USA
Link: mobarmor.com/
Mob Armor, founded in 2014 as part of Solve-It! Companies LLC, designs heavy-duty mounting solutions and accessories for phones, cameras, tablets, and tools. The brand originated from a Cal Poly San Luis Obispo engineering student’s passion for creating a durable phone mount for off-roading.
Initially focused on the off-road industry, Mob Armor expanded to become a lifestyle brand, serving recreational drivers and professional racers.
In 2018, Mob Armor acquired three other brands: Pad Grip, Flash Grip, and Fit Grip. Today, the company provides rugged solutions for various industries, including construction, trucking, and first responders.
Mob Armor’s mission is to empower people by creating innovative, high-performance products for extreme environments. As a California-based manufacturer, the company is committed to using quality materials and continuing to innovate in mobile technology solutions.
My Amazon Guy Services
- Brand Management
- Enhanced A+ content
- Lifestyle Images
- Infographics
- Advertisement
- Catalog Merchandising
- Amazon SEO
- Brand Content
- Troubleshooting & Logistics
The Challenges
Mob Armor faced a number of hurdles while trying to establish a strong presence on Amazon, despite having a solid product line and brand reputation. The primary challenges included:
Visibility and Awareness
Competing in a crowded marketplace made it difficult to stand out and attract attention.
Product Listing Optimization
Improving search rankings and conversion rates required effective optimization of product listings.
Operational and Logistical Issues
As sales increased, managing operations and logistics became increasingly complex.
The Approach
Catalog Management & Optimization
To enhance the shopping experience, we began by correcting product parentage and reorganizing listings into appropriate categories. This restructuring aimed to improve product visibility and make browsing easier for customers.
Conversion Rate Optimization
We revamped product listings with engaging Enhanced Brand Content (EBC), highlighting Mob Armor’s unique selling points, such as durability. High-quality lifestyle images were added to demonstrate products in use, boosting consumer confidence.
Creative Asset Development
We produced tailored A+ Content, infographics, and detailed product descriptions that effectively communicated both the technical features of the products and their relevance to an active lifestyle.
Advertisement & Amazon PPC Strategy
Targeted PPC campaigns were developed using competitor names, relevant keywords, and engaging video content to drive traffic. We also implemented defensive strategies to protect Mob Armor’s listings from competitors.
Account Health & Inventory Management
A comprehensive inventory audit was conducted alongside the implementation of management strategies to prevent stockouts. We monitored sell-through rates and initiated removal orders when necessary to maintain an optimal inventory position.
The Impact
Sales Growth and Conversion Rate
Before our intervention, Mob Armor’s sales were disappointing due to poor catalog management. Post-optimization, sales surged significantly:
- Before: November 2023 sales were $98,000.
- After: November 2024 sales rose to $142,549, marking a 45% increase year-over-year.
The conversion rate also improved dramatically:
- Before: Below category average.
- After: Increased by 169%, indicating enhanced customer engagement.
Improved PPC Performance
Prior to optimization, Mob Armor’s PPC campaigns were underperforming:
- Before: Average click-through rate (CTR) was 2.3% with low return on ad spend (ROAS).
- After: CTR jumped to 5.8%, with ROAS improving by 300%, reflecting a more effective advertising strategy.
Catalog Optimization and Inventory Health
Inventory management issues were resolved through better controls:
- Before: Frequent stockouts with an IPI score below 400.
- After: Improved IPI score of 475 led to more consistent stock availability and higher rankings on Amazon.
Brand Engagement and Organic Traffic Growth
Enhanced content led to substantial organic traffic growth:
- Before: Limited organic traffic with low search ranking.
- After: Organic traffic increased by 50%, with significant improvements in rankings for key search terms like “rugged phone mount.”
Through these strategic initiatives, Mob Armor not only improved its sales performance but also established a stronger foothold in the competitive Amazon marketplace.
Get a coaching call from the team that can drive results like this
Our top Amazon experts are available for coaching calls, and can assist in improving your success on Amazon. Book a coaching call now.
View More Case Studies
217%
Increase
in Sales
291%
Revenue
Increase
Nisolo
An extensive overhaul of assets and strategies led to consistent growth across years.
519%
Growth
to Date
