MAG Case Study: Year-Round Sales Growth for Transfer Switch Products
94%
Recent Seller Rating
Up from 92% to 95% in Q4 2024
235K
December Product Sales
Year-round positive sales trend for listings
882+
Days with My Amazon Guy
Onboarded with our Amazon agency on September 18, 2023
Overview
Industry: Repair and Maintenance
Type of product our team focused on: Transfer switch products for power outage
Location: USA
Our Amazon experts helped the client scale their business by optimizing 49 SKUs with strategic brand management, SEO, enhanced A+ content, and targeted ads. Through improved listings, compelling visuals, and efficient catalog merchandising, the client achieved remarkable growth, reaching $235K in sales by December.
My Amazon Guy Services
- Brand Management
- Enhanced A+ content
- Lifestyle Images
- Infographics
- Advertisement
- Catalog Merchandising
- SEO
- Brand Content
- Troubleshooting & Logistics
The Challenges
Sales velocity
High Seasonality of products while the season is not always predictable. Transfer switch, as the main product is used during the power outage.
Occasionally OOS
Fluctuating stock levels lead to lost revenue and frustrated customers.
Listing hijackers
Fulfillment by merchant and therefore many hijackers; Listings are often hijacked. The unauthorized sellers are reported but sometimes the authorized seller takes over the listing due to our lower seller rating
The Approach
Sales velocity addressed through improving all-year-round products that could be sales driers
Occasional OOS issues were addressed & discussed with the client; there is not much to do as it often depends on the manufacturer.
To address listing hijackers, an action plan for improvement of seller rating in place and ongoing a few months already.
Scope:
- Improvement of customer service & customer experience
- Accurate review monitoring and removal
- On-time shipping
- Product installations clarified and included
The Impact
- Sales of all-year round listings are improving
- The products are more often properly supplied and in stock
- Seller rating improved to 94% recently (in Q4 2024 we already improved it once from 92% to 95%)
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