Stronger Bottom Line for a TV Headset Brand
121.16%
543+
Navigating the complexities of Amazon requires deep expertise, and that’s exactly what our Amazon experts delivered for this TV headset brand. Facing challenges with low Seller Central sales and a complex Vendor Central migration, we implemented a data-driven strategy to turn things around.
By enhancing A+ Content, optimizing listings with compelling creatives, and refining PPC campaigns, we boosted visibility and profitability. With strategic catalog merchandising and targeted advertising, the brand achieved $342,251.06 in sales by December 2024.
This case proves that with the right optimization, even struggling listings can thrive in Amazon’s competitive marketplace.
Challenges
Two-Account Structure
The client operates both a Vendor and Seller Central account.
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- Vendor Central: Strong sales but low profitability due to Amazon reducing invoices.
- Seller Central: Opened to increase profitability, but sales remain slow as Vendor Central dominates the Buy Box.
Account Synergy
The challenge is to increase overall sales while ensuring both accounts complement each other rather than compete.
Ad Campaign Optimization
Effectively optimize ad campaigns for each account to minimize costs while maximizing profitability and sales.
Our approach
- Price Strategy on Seller Central
- Subscribe and Save: Verify eligibility for earbuds and batteries to drive repeat purchases and customer loyalty.
- Brand-Tailored Promotions (BTP): Launch a 10% discount on eligible products to attract buyers and drive conversions.
- Creator Connections Campaign: Relaunch a campaign focusing on dual-purpose digital/speakers and headphones to expand visibility.
- 0% Installment Plan with FCF: Utilize the approved 4.2% installment fee for high-priced items like speakers to enhance affordability and appeal.
- Confirm applicable fees before enrolling products to ensure profitability.
- Ad Campaign Optimization
- Customize PPC strategies for Vendor and Seller accounts to prevent overlap and reduce wasted ad spend.
- Shift focus to driving organic sales while reducing over-reliance on PPC campaigns.
- Account Synergy Management
- Develop a strategy to balance the performance of both accounts, ensuring the Vendor account drives volume while the Seller account improves profitability.
- Monitor Buy Box dynamics to identify opportunities to increase Seller Central sales without disrupting Vendor account performance.
This approach addresses the unique challenges of managing two accounts while leveraging pricing, promotions, and advertising strategies to achieve measurable results.
The impact
- Improved synergy between Vendor and Seller accounts, leading to increased overall sales while boosting profitability on Seller Central.
- Enhanced ad campaign performance with optimized costs, driving higher ROI and sustainable growth.
- Projected year-over-year growth of 121.16% for 2024, driven by improved ACOS, optimized campaigns, and listing enhancements.
- Brand Management
- Enhanced A+ content
- Lifestyle Images
- Infographics
- Amazon PPC
- Catalog Merchandising
- Amazon SEO
- Brand Content
- Troubleshooting & Logistics
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