Reentel Case Study
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REENTEL has four brands specializing in diamond and stone cabbing products: TumbleBee, Inland Craft, Hi-Tech Diamond, and CabKing.
- Inland Craft has over 30 years of experience manufacturing diamond grinders and related equipment for various users, setting the industry standard with its American-made products.
- TumbleBee offers modernized and safe rock tumblers, improving upon classic designs with 21st-century technology.
- Hi-Tech Diamond has been providing cutting, grinding, carving, and polishing equipment for the lapidary and jewelry industries since 1984. Known for its durability and innovation, Hi-Tech Diamond’s products are made in the USA and cater to all experience levels.
- CabKing creates user-friendly cabbing machines for grinding and polishing rocks, glass, synthetic materials, and metals, making it a favorite among jewelry makers of all skill levels.
Challenges
REENTEL had quality brands but faced significant hurdles in the competitive Amazon marketplace. Like many sellers, they found that having a great product was only the first step.
Growing their TumbleBee brand required specialized expertise they did not have in-house.
Unoptimized Product Listings
The TumbleBee product listings were not performing at their full potential. They required significant optimization, from backend search terms and titles to customer-facing text and images.
Without proper SEO and compelling content, even great products can get lost in search results, failing to attract and convert shoppers. This is a common issue for sellers trying to manage the complex demands of the Amazon algorithm on their own.
Uncertainty with Advertising Spend
The company was cautious with its initial advertising budget, a common challenge for sellers unsure how to get a positive return. Succeeding with Amazon PPC requires constant data analysis and strategic adjustments to keyword and bidding strategies.
Without this expertise, it is difficult to invest confidently and use advertising to produce meaningful sales growth, often leading to wasted spend or missed opportunities.
Our approach
Our team executed a comprehensive, three-part strategy to rebuild the brand’s foundation on Amazon and drive sustainable growth.
Foundational Listing Optimization
We started by rebuilding the product listings from the ground up. Our process included in-depth competitor and keyword research to inform a full SEO overhaul of titles, bullet points, and backend search terms.
This improved organic ranking and visibility. We also created strategic listing variations, which consolidated customer ratings and reviews to build social proof and help secure more Amazon’s Choice badges.
Strategic Advertising Expansion
Our advertising approach focused on proving value and delivering a strong return. We began with a limited budget, launching highly-targeted campaigns based on deep keyword research.
By continuously optimizing for performance, we demonstrated a clear return on investment. This success earned the client’s confidence to increase the ad spend, allowing us to scale our efforts and drive substantial sales growth.
Enhanced Brand Creative
To increase customer trust and conversion rates, we developed a full suite of brand creative. Our team designed compelling image stacks, informative infographics, and comprehensive A+ Content. We also built out the Brand Story and a dedicated Brand Store. These professional assets improved the brand’s image on Amazon, giving shoppers the confidence to make a purchase and directly leading to higher impressions and sales.
The impact
Our integrated approach of listing optimization, strategic advertising, and enhanced creative delivered measurable and sustained growth for REENTEL.
The results show a clear positive trajectory in both sales and brand authority on the Amazon platform.
Consistent Sales Growth
Since partnering with our agency in November 2022, the brand has achieved consistent, steady growth in its monthly sales. This upward trend demonstrates the long-term value of our management.
As of June 2025, sales reached over $423,980 for the month, showing continued year-over-year growth from $400,944 in June 2024.
Improved Marketplace Authority
Beyond sales figures, the brand’s authority within the marketplace grew substantially. Multiple products earned and have kept the Amazon’s Choice badge for extended periods.
This is a direct result of our effective strategies combined with the client’s high-quality products. The badge signals trust to customers, improves visibility, and further fuels sales velocity.
- Marketing
- Lifestyle Images
- Infographics
- Amazon PPC
- Platform Management
- Amazon SEO
- Brand Content
- Troubleshooting & Logistics
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