Tactical SEO and Pricing Drive Sales for a Prank Product Brand
$219,763
33
Facing inventory constraints, compliance issues, and the need for aggressive growth, this client relied on our Amazon experts to transform their challenges into opportunities. By strategically managing 33 SKUs, we optimized campaign types, conducted detailed data dives to enhance SEO, and refreshed main images to boost click-through rates.
Tactical pricing adjustments and creative bundling solutions further maximized profitability during peak seasons. Our swift action in resolving compliance issues brought delisted products back online, driving significant sales.
The results? A remarkable $219,763 in sales by November 2024, proving that with the right Amazon experts, obstacles can be turned into milestones.
Challenges
Inventory Shortages & Stock Delays
-
Many products couldn’t be restocked quickly enough to meet demand.
-
Some items were unavailable until the following year, limiting sales potential.
Balancing Ad Spend & Profitability
-
Needed to increase advertising spend to stay competitive.
-
Had to carefully manage costs to ensure profit margins remained intact.
Listing Compliance Issues
-
Key product listings were repeatedly taken down due to compliance flags.
-
Some listings required urgent appeals to reinstate, affecting sales momentum.
Our approach
Optimizing Inventory & Pricing Strategy
-
Raised prices on products with limited stock to maximize revenue before running out.
-
Created new product bundles to encourage upsells and increase average order value.
Maximizing Advertising & Search Visibility
-
Implemented all available ad campaign types to ensure no missed opportunities.
-
Conducted deep keyword research to enhance product listings with high-performing search terms.
-
Updated main images to improve click-through rates (CTR) and drive more conversions.
Leveraging Political Product Demand
-
Worked around advertising restrictions by separating ASINs from parent listings, allowing them to rank higher for specific search terms.
Resolving Compliance & Listing Issues
-
Quickly appealed taken-down listings, ensuring minimal downtime and lost sales.
-
Adjusted product copy, SEO, and images to remove children-related terms, eliminating the need for unnecessary compliance certifications.
-
Won 2 out of 3 appeals, restoring product listings and maintaining sales momentum.
The impact
1. Explosive Sales & Search Dominance (Political Gag Products)
- Immediate Sales Surge: Our strategic ASIN separation for the Trump TP resulted in hundreds of sales within a single day, propelling the product to the top of Amazon search results within a week.
- Sustained Top Ranking: The product maintained its top search position, demonstrating the lasting impact of our optimization.
- Replicated Success: This method was successfully applied to other political TP ASINs (Joe Biden, Kamala), driving them to similar top-ranking positions.
2. Enhanced Advertising Performance
- Increased Ad Sales & Organic Growth: By filling campaign gaps and optimizing advertising, we significantly boosted both ad sales and organic sales.
- Maintained ACoS During Increased Spend: Even with increased advertising expenditure during peak season, we successfully kept ACoS within target goals, ensuring profitability.
3. Optimized SEO & Listing Recovery
- Improved Search Visibility: Incorporating competitor-derived keywords into listings enhanced SEO and drove organic traffic.
- Rapid Listing Recovery: Our swift appeals and listing revisions successfully restored taken-down listings, immediately recapturing lost sales.
4. Enhanced Conversions & Inventory Management
- Increased Click-Through Rate (CTR): Main image updates resulted in a noticeable increase in CTR from search pages, driving more traffic to product listings.
- Maximized Sales with Limited Inventory: Despite inventory constraints during peak season, we maximized sales by adjusting pricing, leading to higher revenue per unit.
- BSR Management: Offering discounts on returned products helped maintain BSR, mitigating the impact of stockouts (since the client does not do FBM)
- Marketing
- Basic A+ content
- Lifestyle Images
- Infographics
- Amazon PPC
- Amazon Account Management
- Amazon SEO
- Brand Content
- Troubleshooting & Logistics
Industry:
Location:
Get a coaching call from the team that can drive results like this
Our top Amazon experts are available for coaching calls, and can assist in improving your success on Amazon. Book a coaching call.
Amazon case studies
We work hand in hand with brands to create tailor-made strategies that help drive growth on Amazon.
25%
291%
