MacuHealth Full Service

Year 1: Foundational Work (Starting in March 2021)

The first year of the partnership focused on establishing a strong operational foundation while implementing aggressive advertising strategies to drive immediate growth and market presence. (Expand all)

• Marketing & Design (Click to expand)

Our team amplified organic growth by optimizing A+ Content with trust badges and launching a consistent, 3x weekly Amazon Social Posts initiative.

• Advertising & PPC (Click to expand)

• • We drove a 19%+ sales lift with expert ad management, using aggressive bidding, weekly optimizations, and methodical main image A/B testing.
  • Audited existing campaigns to salvage effective strategies and retired ineffective spend.
  • Built new campaigns targeting core keywords, competitor listings, category placements, video placements, and defensive targeting.
  • Instituted weekly advertising check-ins and set monthly budgets and TACoS targets tied to seasonal strategy.

• Conversion Optimization (Click to expand)
  • Ran A/B tests on titles and main images to maximize visual appeal.
  • Rolled out Subscribe & Save promotions to increase reorderability and lifetime value.

Year 2: Exceeding Sales Targets & Expansion (2022)

MacuHealth set an ambitious target to reach $600k-$750k in monthly sales. They surpassed this goal, pushing sales beyond $785k in October and hitting $846k in November. (Expand all)

• Sales Milestones (Click to expand)

Tracked monthly sales started strong at $610k in January and climbed steadily, breaking previous records. October 2021’s $526k peak was surpassed by a wide margin in 2022.

• New Product Launch (Click to expand)

Rolled out new product launches with ads for Vitreous Health, allocating $15k monthly to drive strong market entry and brand visibility.

Year 3: Systematic Growth Optimization (2023)

We implemented regular performance analysis and expanded strategic advertising, achieving a 9% sales increase in Q2 year-over-year.  (Expand all)

• Monthly Growth Assessments (Click to expand)

• • Established a formal process for monthly growth opportunity assessments to evaluate listing and advertising performance.

• • Consistently identified and executed key improvements for A+ Content creation, sponsored product campaigns, and Subscribe & Save funding.
• Ad Management & Expansion (Click to expand)
  • Implemented milestone tracking initiatives to improve advertising performance and sales growth.
  • Monitored and optimized advertising spend to increase sales efficiently while working within strict budget targets.
  • Successfully launched new 10-pack product variations as part of a catalog expansion strategy.

Year 4: The Counterfeit Challenge (2024)

• In Q1-Q3 2024 competitors targeted MacuHealth listings with counterfeit/reseller listings
  • Click here to read the full case study (Add hyperlink)
• While working to remove those resellers, MAG pivoted short term strategies to protect the brand and performance. (Expand all)

• Content and Catalog Reprioritization (Click to expand)

Advanced A+ content, browse node audits, updated infographics, and copy audits to secure rankings on the new set of dominant keywords for listings least affected by counterfeiters.

• Pivoting Advertising Strategy (Click to expand)

• • Shifted ad spend away from listings most impacted by counterfeiters to:
    • Protect search ranking and relevancy.
    • Avoid wasting ad spend that would drive sales to counterfeit SKUs.
    • Promote unaffected product lines and new launches
  • Once reseller/counterfeit listings were removed (by Q4 2024), MAG executed an end-of-year push on protected listings.

• Seasonal Campaigns  (Click to expand)

Launched targeted campaigns for FSA-eligible customers months in advance to capture end-of-year FSA spend.

• Year 5: Profitability and Scale (2025)

2025 was the year MacuHealth scaled past the +$10M revenue milestone while maintaining profitability. (Expand all)

• • Profitability Monitoring (Click to expand)

Implemented automated ASIN-level profitability monitoring (*specify “Merchant Springs”?), surfaced anomalies through weekly account reviews, and adjusted tactics to protect margins.

• Basket & AOV optimization (Click to expand)

Built and tested virtual bundles based on common purchase patterns to increase average order value without large upfront inventory costs.