Gourmet Snack Brand Pivots Email Strategy to Amazon, Driving Record Sales
#28
$3,300
#20
Launching a better-for-you snack in a crowded market, this brand positioned its roasted edamame variety pack as the go-to choice for protein on the move. Every pouch packs more protein than most nuts and meat sticks, with 12–13g of plant-based fuel and only 130 calories.
Vegan, gluten-free, and made with avocado oil, these crunchy edamame snacks were designed for athletes, busy professionals, and families alike. By offering bold flavors and a guilt-free crunch, the product stood out as a nutritious option in the Amazon grocery space.
When inventory for single packs on Shopify dropped below 10 units, the brand needed a fast solution to avoid losing sales. That challenge led them to partner with our Amazon agency to refine their email strategy and reroute demand toward Amazon.
Challenges
A single, critical oversight in this gourmet snack brand’s operations put the entire initiative and its potential revenue at immediate risk.
A Campaign on the Brink of Failure
The brand’s strategy was to drive all traffic to their Shopify store for a new product launch and a “Back in Stock” announcement. Moments before launch, they discovered their main product had fewer than 10 units available on that channel.
This created a high-stakes problem: proceeding would send thousands of eager customers to a sold-out page, leading to frustration and damaging the brand’s reputation.
The Risk of a Disconnected Strategy 🤯
The core challenge was a disconnected channel strategy. Their Shopify and Amazon operations were not in sync, leaving them with no immediate backup plan.
Without the expertise to see their fully-stocked Amazon store as an instant solution, they viewed the low Shopify inventory as a dead end, not an opportunity to pivot. They were too close to the problem to see the simple, powerful solution right in front of them.
Facing Lost Revenue and Momentum
Without an experienced team to guide them, the brand faced two bad options: cancel the campaign and lose all momentum, or run it and waste the marketing spend.
They lacked the agility and multi-platform knowledge to make a split-second pivot that could turn a potential failure into a record-breaking sales day. This is a common challenge where sellers, focused on one part of their business, miss the expert-level strategies that save revenue and fuel growth.
Our approach
With the campaign just hours away from failure, our team immediately identified the core issue and implemented a decisive, expert-level solution. We transformed a critical operational flaw into a record-setting sales opportunity.
Immediate Problem Identification and Strategic Pivot
Instead of seeing a dead end, we saw an opportunity. We recognized that the customer demand generated by the email campaign was the most valuable asset, and it needed to be captured, not abandoned.
The problem wasn’t the campaign itself, but simply where it was pointing. Our first step was to make an immediate strategic pivot away from the out-of-stock Shopify page.
Rerouting High-Intent Traffic to Amazon
Our solution was to adjust the email strategy on the fly. We quickly edited the campaign’s call-to-action links, redirecting customers for the single-serve packs to the fully-stocked Amazon product page.
This move leveraged Amazon’s fulfillment power to handle the expected surge in orders seamlessly, ensuring a positive customer experience and preventing any loss of sales momentum.
A Unified Multi-Channel Solution
This wasn’t just a quick fix; it was the implementation of a unified multi-channel strategy. By making the brand’s marketing efforts and sales platforms work together, we turned a potential inventory crisis into a powerful driver for Amazon growth.
This agile approach allowed the brand to capitalize on every click, leading directly to a record sales day and a significant boost in their Best Seller Rank.
The impact
The impact of our quick pivot was both immediate and significant, turning a potential marketing failure into one of the brand’s most successful days on record. Our expert-led approach delivered measurable results that directly translated into revenue and growth.
Immediate Surge in Sales Revenue 💰
By adjusting the email strategy to point to Amazon, we captured the full force of the campaign’s customer demand. This single change drove $3,300 in sales in one day, marking the brand’s 6th best sales day ever. Instead of losing money on a failed launch, the client saw a massive and profitable return on their investment.
Significant Boost in Best Seller Rank 🚀
The high sales velocity had a direct and powerful effect on the product’s visibility. The variety pack surged to a #28 Best Seller Rank in its highly competitive category. This improved ranking immediately increased organic traffic and sales, creating a flywheel effect that continued long after the campaign ended.
From Crisis Averted to Sustainable Growth
The results went beyond a one-day spike. The boost in sales and ranking placed the product on a clear trajectory to break into the top 20 in its category. Our intervention didn’t just avert a crisis; it established the product as a stronger contender on Amazon and turned a single marketing campaign into a source of sustainable, long-term growth.
- Email Marketing
- DTC
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