Kevin Sanderson
Marketing and Partnerships Manager
Known as lead generation top voice on LinkedIn, he also drives MAG’s growth through email and affiliate marketing, webinars, and virtual conferences with Amazon experts to guide sellers on profitable strategies.

Get to know Kevin
Seasoned Entrepreneur & Business Leader
With 9+ years as an eCommerce store owner, he’s skilled in strategic growth and digital marketing. His background in business development and event management makes him a strong support for Amazon sellers at My Amazon Guy.
Business-Savvy Hospitality Expert
Kevin holds a Bachelor’s in Restaurant, Hotel, and Institutional Management from Texas Tech University and an MBA from Webster University, blending industry expertise with advanced business skills.
Certified in Health & Insurance Markets
He holds a Life, Health, and Variable Annuities Insurance License from Florida and certifications in the 2014 and 2015 Individual Marketplaces from CMS, showcasing his expertise in regulated markets.
Articles

How One Seller’s Collapse Proves Risk Management on Amazon Isn’t Optional
If you think selling on Amazon is all about smooth sailing and easy profits, it’s time to rethink that. A

Definitive Answers To 18 Amazon Premium A+ Content FAQs
Last Updated: May 1, 2025 Lost in the Amazon jungle of content? Find your way with answers to Amazon Premium

Why Sellers Should Hire Amazon Technicians, Not Just Amazon Marketers
Did you know that as an Amazon seller, you need an Amazon technician more than an Amazon marketer? Don’t believe

Amazon Creator Connections: The Amazon Influencer Marketing Guide for 2025
Last Updated: April 03, 2025 Are you looking for better ways to market your products? Try Amazon Creator Connections. Influencers

Building an Amazon Business: Lessons from a Million-Dollar Swim Buoy Brand
Are you planning on building an Amazon business? Before you do, you need to understand that creating a successful business

10 Global Supply Chain Challenges for Amazon Sellers and How to Solve Them
Last Updated: March 28, 2025 Are you struggling with Amazon global supply chain challenges? Learn about them in this guide,

Amazon FBA Shipping Plan: Everything Amazon Sellers Need to Know
Having trouble with your Amazon FBA Shipping Plan? You’re not alone—many sellers deal with delays, labeling mistakes, and surprise fees.

Amazon Advertising vs Walmart Advertising: Learn Which Is Better for Sellers
Are you wondering about the difference between Amazon advertising vs Walmart advertising? Look no further—we’ll break down the key differences

Effective Ways to Increase Your Amazon Conversion Rate to Drive More Sales & Maximize Your Profits
Are you tired of hearing so-called Amazon gurus say, “Increase your Amazon conversion rate to succeed!” but never actually explain