Kevin Sanderson
Marketing and Partnerships Manager
Known as lead generation top voice on LinkedIn, he also drives MAG’s growth through email and affiliate marketing, webinars, and virtual conferences with Amazon experts to guide sellers on profitable strategies.

Get to know Kevin
Seasoned Entrepreneur & Business Leader
With 9+ years as an eCommerce store owner, he’s skilled in strategic growth and digital marketing. His background in business development and event management makes him a strong support for Amazon sellers at My Amazon Guy.
Business-Savvy Hospitality Expert
Kevin holds a Bachelor’s in Restaurant, Hotel, and Institutional Management from Texas Tech University and an MBA from Webster University, blending industry expertise with advanced business skills.
Certified in Health & Insurance Markets
He holds a Life, Health, and Variable Annuities Insurance License from Florida and certifications in the 2014 and 2015 Individual Marketplaces from CMS, showcasing his expertise in regulated markets.
Articles

Individual vs Professional: Which Amazon Canada Seller Account Is Best for You?
What’s really the difference between the Individual vs Professional Amazon Canada seller accounts? And which one actually suits your business

Amazon FBA Fees 2025: Understanding the True Cost of Selling on Amazon
Last Updated: June 27, 2025 Is selling on Amazon FBA still worth it despite all the Amazon FBA fees? Find

Top 10 Amazon Agencies That Actually Help Sellers Win in 2025
Need help managing your Amazon business but don’t know which agency to choose? We listed the top Amazon agencies for

Beyond the Listing: How to Build a Strong Brand on Amazon Using Brand Registry
Whoever says building a brand on Amazon is easy is lying to you. It’s one of the hardest things to

Amazon Posts Shut Down: What Sellers Should Do Next
Last Updated: June 13, 2025 Important Notice: Amazon officially discontinued Amazon Posts on June 3, 2025. This article serves as

Avoid Amazon Seller Fees by Building a DTC Brand and Boosting Profit Margins
Feeling like Amazon is taking a bigger bite out of your profits than ever before? Amazon seller fee hikes, storage

Ultimate CRO Checklist for DTC Brands: 2025 Optimization Guide
Are you trying to start a DTC site for your Amazon brand but can’t seem to figure out how to

The Role of Project Management on Amazon for Scaling Your Business
Wondering if it’s the right time to use project management on your Amazon business? This blog will help you figure

Price Gouging on Amazon: What Sellers Should Know About Pricing in a Crisis
Are you a seller wondering if price gouging on Amazon is ever okay? Let’s break down the facts so you