Kevin Sanderson
Marketing and Partnerships Manager
Known as lead generation top voice on LinkedIn, he also drives MAG’s growth through email and affiliate marketing, webinars, and virtual conferences with Amazon experts to guide sellers on profitable strategies.

Get to know Kevin
Seasoned Entrepreneur & Business Leader
With 9+ years as an eCommerce store owner, he’s skilled in strategic growth and digital marketing. His background in business development and event management makes him a strong support for Amazon sellers at My Amazon Guy.
Business-Savvy Hospitality Expert
Kevin holds a Bachelor’s in Restaurant, Hotel, and Institutional Management from Texas Tech University and an MBA from Webster University, blending industry expertise with advanced business skills.
Certified in Health & Insurance Markets
He holds a Life, Health, and Variable Annuities Insurance License from Florida and certifications in the 2014 and 2015 Individual Marketplaces from CMS, showcasing his expertise in regulated markets.
Articles

Common Mistakes Sellers Make When Managing Their Amazon Account Alone
There’s nothing wrong with managing your Amazon account alone, but it can quickly become overwhelming if you don’t know what

Product Research on Amazon Canada: How to Find High-Demand, Low-Competition Niches
Did you know that products that sell well on Amazon US might not be in demand on Amazon Canada? That’s

Amazon Business Growth Programs Every Seller Should Know
Did you know there are dozens of Amazon business growth programs designed specifically to help sellers scale? That’s because Amazon’s

The Top 10 Mistakes U.S. Sellers Make When Expanding to Amazon Canada
Planning to expand to Amazon Canada? Before you do, you need to know the common mistakes sellers make so you

Why Bilingual Product Listings on Amazon Canada Are Non-Negotiable for Sellers
Did you know that you need to have bilingual product listings on Amazon Canada? Well, if your listings aren’t available

Hire an Amazon DSP Managed-Service Provider to Maximize Your Campaigns
With over 350 million products listed on Amazon, standing out is harder than ever. Luckily, the Amazon Demand Side Platform

Best Selling Products on Amazon Canada in 2025: What to Sell and How to Succeed
Selling on Amazon Canada can either set you up for massive wins or leave you stuck in a dead-end, and

Don’t Get Burned: Essential Questions to Ask Before Hiring an Amazon Agency
Looking for the best Amazon agency to help grow your brand? Before you sign any contract, make sure you’re asking

Individual vs Professional: Which Amazon Canada Seller Account Is Best for You?
What’s really the difference between the Individual vs Professional Amazon Canada seller accounts? And which one actually suits your business