Amazon Main Image Hack

Are your Amazon listings struggling to stand out, leading to low click-through rates and stagnant sales?

Ever wondered why some products on Amazon seem to effortlessly attract clicks and sales, while yours struggle to get noticed?

Unlock the potential for increased profits by investing in a main image optimized using our exclusive Amazon main image hack!

Implementing Our Amazon Main Image Hack

To design a hero image optimized for Amazon CTR, we find the missing piece!

Here’s how we identify what your main image might be missing:

A main image that captivates is key to getting more clicks.

Our Amazon agency delivers Amazon-compliant (JPEG/PNG preferred, 1600×1600 minimum) main images that stand out.

Amazon Main Image CTR Hack
Jacket Main Image Hack

Enhance your Product Visibility

Amazon Main Image Hack: All About Identifying Areas of Improvement

Key questions to ask and focus on when designing Amazon CTR Main Image

1. Who

    • Target Audience

Who is the target age group for your product, and how can you incorporate age-related elements in the image?

    • Main Competitors

Who are your product’s main competitors, and what unique features can you highlight to stand out?

    • Listing Management

Who is responsible for creating and managing the Amazon listing to brainstorm ideas and ensure quality control of new images?

2. What

    • Key Features and Benefits

What are the key features and benefits of the product that should be highlighted on the packaging or tags within the image?

    • Important Keywords

What are the most important keywords that shoppers are likely to search for, and how can you use Amazon’s search term report to include them?

    • Amazon Image Requirements

What are the Amazon image requirements for main listing images?

    • Additional Elements

What other elements should be included in the main listing image, such as packaging, people, or accessories?

3. Where

    • Keyword Sources

Where can you find potential keywords for your main image optimization (start with Amazon’s search terms report and search query performance)

4. How

    • Photo Updates

How can you determine if a main photo needs to be updated based on performance metrics and visual appeal?

See real examples of Amazon CTR-optimized main images that skyrocketed conversions.

Amazon Main Image Hack Best Practices

  • Frame It

Keep product within frame for a clean look.

  • Show It All

Include all accessories for a complete picture.

  • Keyword Power

Use keywords in filename, alt text, and image (if possible) for better search visibility.

  • Grab Attention

Use high-quality, visually appealing images.

  • Packaging Smart

Show packaging if it adds value, but prioritize the product.

  • Highlight Features

Showcase unique features that set you apart.

  • High-Def Details

Use high-resolution images for clarity and appeal.

  • Lifestyle Shots

Show the product in use for better customer visualization.

  • A/B Test Winners

Experiment to find the highest performing main image.

  • Keyword Savvy

Optimize for relevant keywords using Amazon’s search term report.

  • Competitor Inspiration

Analyze competitor images to inspire your own strategy.

  • Quality & Aesthetics

Prioritize high-quality visuals to attract attention and clicks.

  • Call Out Key Features

Highlight important details with annotations or callouts.

  • Monitor & Optimize

Track performance and adjust your strategy for continuous improvement.

We are always committed to helping Amazon Sellers

Steven Pope and MAG specialists hold weekly Q&A sessions with Amazon sellers, answering their Amazon questions, all for free. Check out some of previous sessions on our YouTube channel, or join us on the next live Q&A. If you have other inquiries, or require further assistance, reach out to our Amazon experts

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What Sellers are Saying

Hundreds of Amazon FBA sellers flock to us for thought leadership, account management, and more. Here’s what some of them have to say.

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More Image Examples that 2x CTR on Amazon

Manuka Oil

Non Stick Mat

Before: Plain bottles of Manuka oil; After: Manuka oil bottle with branded box and floral background.
Before: Single black mat; After: Non-stick mat set with branded box and “2 pack” label in front of a microwave.

Added packaging and a live ingredient.

Added 2 pack symbol, packaging, a microwave and keywords.

Frequently Asked Questions

How much does the service cost?

The service charges $100 per main image, including photo editing, compositing, and delivery of all raw and edited files.

What does the image optimization process include?

The process focuses on enhancing key image elements such as clear product naming with optional text overlays, inclusion of packaging, models, accessories, and ingredients, and accurate depiction of product details like quantity, color, age group, and country of origin.

What are the best practices for Amazon main images?

  • Use a pure white background (RGB 255, 255, 255).

  • The product must fill at least 85% of the image.

  • Show the entire product clearly, outside of its packaging unless packaging is a key feature.

  • Avoid text, logos, borders, or other graphics on the main image.

  • Use high-resolution images (minimum 1000px, ideally 1600px or more for zoom).

  • Include lifestyle shots or annotations to highlight unique features.

  • Conduct A/B testing to find the most effective image.

  • Optimize keywords in filenames and alt text for SEO.

  • Continuously monitor and optimize based on performance metrics

Are models or lifestyle images allowed in the main image?

Main images typically must not include human models unless it is apparel where models are required. However, lifestyle shots can be used in additional images to humanize the product and show usage context

What tools or data do you use?

Amazon Brand Analytics, ICAP marketing funnel insights, and PPC-SEO integration to create a data-driven approach for image optimization.

Can I get ongoing support or education with this service?

Yes, the service includes weekly free Q&A sessions hosted by Amazon experts and MAG specialists to provide ongoing education and support for sellers.

How effective is the service?

Testimonials from multiple sellers indicate that subtle image enhancements like adding packaging, lifestyle elements, and keyword overlays can double CTR and significantly increase sales.

What deliverables do I receive?

Clients receive the final optimized main image along with all raw and edited files, allowing for transparency and future adjustments.

Is AI used in the image editing process?

AI tools may be used for background removal, brightness adjustment, and color balancing, but all enhancements are carefully applied to ensure accurate product representation and compliance with FTC guidelines

How does the service ensure compliance with Amazon’s image requirements?

The service strictly follows Amazon’s guidelines such as white backgrounds, no text or logos on the main image, proper product framing, and image quality standards to prevent listing suppression or removal

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