Smarter ads, better sales with Amazon DSP
Buy and manage display, video, and audio ads both on and off Amazon. We optimize Amazon DSP campaigns to deliver smarter ads, increase listing visibility, and boost your sales using Amazon’s powerful audience data and insights.
Let’s build an Amazon DSP strategy that works for you.
What is Amazon DSP?
Amazon DSP (Demand Side Platform) lets sellers and vendors reach potential customers outside of Amazon and bring them to your product listings. If you struggle to attract shoppers with normal Amazon PPC ads, Amazon DSP is for you.
Amazon DSP offers various ad formats to engage audiences on and off Amazon:
Video ads
Shown on Streaming TV (OTT or Over The Top) and third-party sites (OLV or online video), boosting brand awareness. OLV ads are clickable, while OTT ads are not.
Dynamic eCommerce eds (RECs)
Auto-generated ads featuring up to 20 in-stock products, optimizing performance with machine learning.
Audio ads
Non-skippable ads on Amazon Music, Alexa devices, and Fire TV, enhancing brand awareness.
Static ads (image and mobile banners)
Clickable image ads with CTAs like “Shop Now,” appearing on websites and mobile apps.
How Amazon DSP helps generate sales
Amazon DSP offers unique and powerful tools that are a step up from conventional PPC ads on Amazon, with results that generate more sales.
Advanced targeting
Amazon’s self-serve ad types—Sponsored Products, Sponsored Brands, and Sponsored Display—offer some level of targeting, but they lack the granular controls that drive true performance optimization. That’s where Amazon DSP (Demand-Side Platform) comes in. With advanced targeting capabilities, sellers can refine their advertising strategy and reach high-intent shoppers with greater precision.
Our DSP specialists leverage a suite of advanced targeting features that go beyond basic keyword and product targeting, allowing sellers to:
- Reach shoppers in specific cities, states, or even ZIP codes
- Adjust campaigns based on age, income, or other demographic factors
- Ensure ads run when target audiences are most active
- Retarget high-value shoppers based on their browsing and purchase behavior
- Serve different creatives for mobile and desktop users
- Compare multiple ad variations to optimize performance
- Limit impressions per unique visitor to avoid ad fatigue
- Ensure ads appear above or below the fold based on engagement goals
- Exclude or include specific websites for better ad placement
- Reach shoppers who are actively looking for similar products
Dynamic targeting
With dynamic targeting, we ensure your ads adapt in real time to market changes, trends, and unexpected shifts. Whether it’s an influencer shoutout, a stockout issue, or changing algorithms, our Amazon agency fine-tunes your campaigns to keep them effective.
How we optimize with dynamic targeting:
- We shift ad placements and budgets based on performance trends
- We test and adjust ad formats, messaging, and call-to-action elements to maximize conversions
- We adapt targeting to ensure your ads reach the right shoppers at the right time
Custom audiences
At My Amazon Guy, we leverage Amazon DSP’s powerful audience-building capabilities to deliver highly customized advertising strategies. By tapping into Amazon’s vast first- and third-party data, we help sellers and brands reach their ideal customers at every stage of the funnel.
Here’s how we build high-impact custom audiences:
- Engage shoppers based on their buying habits and interests, ensuring your ads reach those most likely to convert
- Attract high-intent shoppers who have recently searched for or purchased similar products
- Capture real-time demand by placing ads on relevant content or targeting competitor shoppers
- Re-engage visitors who viewed your product but didn’t purchase or encourage repeat purchases from past buyers
Maintaining repeat customers
We help brands retain customers and drive repeat purchases through Amazon DSP’s powerful retargeting tools. Keeping existing customers engaged is more cost-effective than acquiring new ones, and we optimize campaigns to encourage loyalty and repeat sales.
- We re-engage past buyers by showing them relevant ads based on their purchase history
- We track site visitors and remind them of your products on and off Amazon
- We promote complementary products to past customers for higher lifetime value
- We time ads strategically to prompt reorders when customers are likely to buy again
Maximize ad reach with Amazon DSP
Amazon Demand-Side Platform (DSP) is the ultimate tool for brands looking to scale beyond PPC. With DSP, you can target high-intent shoppers, retarget lost customers, and expand your brand’s visibility—both on and off Amazon.
Amazon DSP works best for brands already seeing success with PPC. If you’re generating strong PPC sales, DSP can take your advertising to the next level—driving long-term growth and increasing brand dominance.
Tap into Amazon’s massive shopper network
Reach millions of active Amazon shoppers—buyers who are already searching for products like yours. Amazon DSP puts your brand in front of the right audience at the right time.
Hyper-targeted advertising for maximum impact
Leverage Amazon’s first-party data to laser-focus your ads on the shoppers who matter most. Target by demographics, shopping behavior, and interests to drive higher engagement and conversions.
Seamless cross-device reach
Connect with customers wherever they are—desktop, mobile, or even connected TVs. Your brand stays top-of-mind across every screen they use.
Engaging, high-impact ad formats
Capture attention with a variety of ad formats, including display, video, and audio ads. Build compelling campaigns that make your brand stand out and drive action.
Data-driven insights and real-time optimization
Amazon DSP provides precise reporting and analytics, so you can track your campaign’s performance and fine-tune your strategy for the best possible ROI.
A fully integrated Amazon advertising solution
Seamlessly connect your DSP campaigns with Amazon’s Sponsored Products and Sponsored Brands to create a cohesive advertising strategy that maximizes your brand’s reach and sales.
Full control and brand safety
Keep your brand’s reputation intact by choosing where your ads appear. With Amazon DSP, you get control over placements and targeting to ensure your message aligns with your brand values.
Certified Amazon DSP experts
With our team of certified Amazon DSP specialists, you gain expert guidance, proven strategies, and a competitive edge. Trust that your campaigns are optimized for success in the complex world of Amazon advertising.
Amazon PPC vs. Amazon DSP
Amazon PPC and DSP are both powerful advertising tools, but they serve different purposes. Understanding their differences will help you decide which one fits your business needs.
What is Amazon DSP?
Amazon DSP allows advertisers to target audiences on and off Amazon using behavioral data. While PPC is the main tool for all sellers, and DSP is a great next step if you have a strong PPC foundation and want to expand your reach. If your goal is growth beyond keyword targeting, DSP can be a game-changer.
Amazon DSP is best used for:
- Retargeting – People who viewed your product but didn’t buy.
- Loyalty campaigns – Re-engaging past customers (great for consumables).
- Competitor targeting – Showing ads to users who visited competitor listings.
- Top-of-funnel awareness – Reaching new audiences beyond search results.
What is Amazon PPC?
Amazon PPC (Pay-Per-Click) is the foundation of Amazon advertising. PPC is essential before considering DSP. If your PPC campaigns are profitable, well-optimized, and converting at a strong rate, then you can consider adding DSP.
There are three major types of PPC ads:
- Sponsored Products – Appear in search results and product detail pages (best for conversions).
- Sponsored Brands – Banner ads and video ads that increase brand visibility.
- Sponsored Display – Retargeting ads on and off Amazon.
Frequently asked questions
It's all about results
Our success is directly tied to the growth and expansion of our amazing clients.
Brands currently managed
Revenue Generated on Amazon Annually
Employees
Amazon DSP
Next-Level Ads, Real Results.
You’ve heard the hype. Maybe you’ve even tried to crack it yourself.
Here’s the truth: Amazon DSP isn’t some magic button. It’s a powerhouse, but you need someone who knows how to use it.
Let’s build an Amazon DSP strategy that works for you.
Maximize PPC, then ignite DSP.
We optimize PPC campaigns to maximize sales and efficiency.
What is Amazon DSP?
If you’ve tried every advertising option in Amazon Seller Central but still struggle to acquire new customers, you’re not alone. While Amazon gets 3.28 billion visitors per month, not all of them are actively searching for your product—at least not yet.
That’s where Amazon DSP (Demand Side Platform) comes in. It allows sellers and vendors to reach potential customers outside of Amazon and bring them to your product listings.
Amazon DSP Ad Types
Amazon DSP offers various ad formats to engage audiences on and off Amazon:
- Video Ads
Shown on Streaming TV (OTT or Over The Top) and third-party sites (OLV or online video), boosting brand awareness. OLV ads are clickable, while OTT ads are not.
- Dynamic eCommerce Ads (RECs)
Auto-generated ads featuring up to 20 in-stock products, optimizing performance with machine learning.
- Audio Ads
Non-skippable ads on Amazon Music, Alexa devices, and Fire TV, enhancing brand awareness.
- Static Ads (Image & Mobile Banners)
Clickable image ads with CTAs like “Shop Now,” appearing on websites and mobile apps.
Why use Amazon DSP?
If you’ve tried every advertising option in Amazon Seller Central but still struggle to acquire new customers, you’re not alone. While Amazon gets 3.28 billion visitors per month, not all of them are actively searching for your product—at least not yet.
That’s where Amazon DSP (Demand-Side Platform) comes in. It allows sellers and vendors to reach potential customers outside of Amazon and bring them to your product listings.
Amazon DSP for advanced targeting
Amazon’s self-serve ad types—Sponsored Products, Sponsored Brands, and Sponsored Display—offer some level of targeting, but they lack the granular controls that drive true performance optimization. That’s where Amazon DSP (Demand-Side Platform) comes in. With advanced targeting capabilities, sellers can refine their advertising strategy and reach high-intent shoppers with greater precision.
What Our Amazon DSP Experts Can Do
Our DSP specialists leverage a suite of advanced targeting features that go beyond basic keyword and product targeting, allowing sellers to:
- Reach shoppers in specific cities, states, or even ZIP codes.
- Adjust campaigns based on age, income, or other demographic factors.
- Ensure ads run when target audiences are most active.
- Retarget high-value shoppers based on their browsing and purchase behavior.
- Serve different creatives for mobile and desktop users.
- Compare multiple ad variations to optimize performance.
- Limit impressions per unique visitor to avoid ad fatigue.
- Ensure ads appear above or below the fold based on engagement goals.
- Exclude or include specific websites for better ad placement.
- Reach shoppers who are actively looking for similar products.
Amazon DSP for custom audiences
At My Amazon Guy, we leverage Amazon DSP’s powerful audience-building capabilities to deliver highly customized advertising strategies. By tapping into Amazon’s vast first- and third-party data, we help sellers and brands reach their ideal customers at every stage of the funnel.
How We Build High-Impact Custom Audiences
- Engage shoppers based on their buying habits and interests, ensuring your ads reach those most likely to convert.
- Attract high-intent shoppers who have recently searched for or purchased similar products.
- Capture real-time demand by placing ads on relevant content or targeting competitor shoppers.
- Re-engage visitors who viewed your product but didn’t purchase or encourage repeat purchases from past buyers.
Amazon DSP for dynamic targeting
With dynamic targeting, we ensure your ads adapt in real time to market changes, trends, and unexpected shifts. Whether it’s an influencer shoutout, a stockout issue, or changing algorithms, our Amazon agency fine-tunes your campaigns to keep them effective.
How We Optimize with Dynamic Targeting:
- We shift ad placements and budgets based on performance trends.
- We test and adjust ad formats, messaging, and call-to-action elements to maximize conversions.
- We adapt targeting to ensure your ads reach the right shoppers at the right time.
Amazon DSP for maintaining repeat customers
Our Amazon agency helps brands retain customers and drive repeat purchases through Amazon DSP’s powerful retargeting tools. Keeping existing customers engaged is more cost-effective than acquiring new ones, and we optimize campaigns to encourage loyalty and repeat sales.
How We Keep Your Customers Coming Back:
- We re-engage past buyers by showing them relevant ads based on their purchase history.
- We track site visitors and remind them of your products on and off Amazon.
- We promote complementary products to past customers for higher lifetime value.
- We time ads strategically to prompt reorders when customers are likely to buy again.
Maximize Your Reach with Amazon DSP Advertising
Amazon Demand-Side Platform (DSP) is the ultimate tool for brands looking to scale beyond PPC. With DSP, you can target high-intent shoppers, retarget lost customers, and expand your brand’s visibility—both on and off Amazon.
🔹 Tap into Amazon’s Massive Shopper Network
Reach millions of active Amazon shoppers—buyers who are already searching for products like yours. Amazon DSP puts your brand in front of the right audience at the right time.
🔹 Hyper-Targeted Advertising for Maximum Impact
Leverage Amazon’s first-party data to laser-focus your ads on the shoppers who matter most. Target by demographics, shopping behavior, and interests to drive higher engagement and conversions.
🔹 Seamless Cross-Device Reach
Connect with customers wherever they are—desktop, mobile, or even connected TVs. Your brand stays top-of-mind across every screen they use.
🔹 Engaging, High-Impact Ad Formats
Capture attention with a variety of ad formats, including display, video, and audio ads. Build compelling campaigns that make your brand stand out and drive action.
🔹 Data-Driven Insights & Real-Time Optimization
Amazon DSP provides precise reporting and analytics, so you can track your campaign’s performance and fine-tune your strategy for the best possible ROI.
🔹 A Fully Integrated Amazon Advertising Solution
Seamlessly connect your DSP campaigns with Amazon’s Sponsored Products and Sponsored Brands to create a cohesive advertising strategy that maximizes your brand’s reach and sales.
🔹 Full Control & Brand Safety
Keep your brand’s reputation intact by choosing where your ads appear. With Amazon DSP, you get control over placements and targeting to ensure your message aligns with your brand values.
Amazon DSP works best for brands already seeing success with PPC. If you’re generating strong PPC sales, DSP can take your advertising to the next level—driving long-term growth and increasing brand dominance.
Amazon PPC vs. Amazon DSP
Amazon PPC and DSP are powerful advertising tools, but they serve different purposes. Understanding their differences will help you decide which one fits your business needs.
What is Amazon PPC?
Amazon PPC (Pay-Per-Click) is the foundation of Amazon advertising. It includes:
- Sponsored Products – Appear in search results and product detail pages (best for conversions).
- Sponsored Brands – Banner ads and video ads that increase brand visibility.
- Sponsored Display – Retargeting ads on and off Amazon.
PPC is essential before considering DSP. If your PPC campaigns are profitable, well-optimized, and converting at a strong rate, then you can consider adding DSP.
What is Amazon DSP?
Amazon DSP allows advertisers to target audiences on and off Amazon using behavioral data. It’s best for:
- Retargeting: People who viewed your product but didn’t buy.
- Loyalty campaigns: Re-engaging past customers (great for consumables).
- Competitor targeting: Showing ads to users who visited competitor listings.
- Top-of-funnel awareness: Reaching new audiences beyond search results.
What is Amazon DSP?
Amazon DSP allows advertisers to target audiences on and off Amazon using behavioral data. It’s best for:
- Retargeting: People who viewed your product but didn’t buy.
- Loyalty campaigns: Re-engaging past customers (great for consumables).
- Competitor targeting: Showing ads to users who visited competitor listings.
- Top-of-funnel awareness: Reaching new audiences beyond search results.
Amazon PPC is the priority for all sellers. DSP is a great next step if you have a strong PPC foundation and want to expand your reach. If your goal is growth beyond keyword targeting, DSP can be a game-changer.
Frequently Asked Questions
Amazon DSP is available to advertisers who meet certain eligibility criteria, such as having a registered business entity and complying with Amazon’s advertising policies. Both large and small advertisers can use Amazon DSP to reach their target audience and drive sales.
Advertisers can target their ads on Amazon DSP using Amazon’s rich customer data, which includes information on demographics, shopping behavior, and interests. Advertisers can create custom audience segments and use advanced targeting options to reach their ideal audience effectively.
We recommend a starting budget of $10,000–$15,000 per month, but this depends on your goals, product type, and competition.
Yes, let us know how you’d like to allocate your budget between different products for optimized ad performance.
No, you don’t need a Seller or Vendor Central account to use Amazon DSP, but having one helps optimize your campaigns with first-party data.
We need:
- Seller Central Display Name & Business Name
- Merchant Token (if applicable)
- Selling Category
- Brand Name & Brand Store Link
- Hero Products & Competitor List
- Monthly DSP Budget
- Access to Creative Assets (videos, banners, etc.)
Yes, we offer the option to create a dedicated Slack channel for DSP updates and email correspondence for your team.
Yes! We can run campaigns targeting shoppers who viewed or purchased from your competitors.
Absolutely! Provide us with past DSP performance reports, campaign structures, audience segments, and creatives, and we’ll improve your results.
Videos, banners, and high-quality images help maximize engagement. If you have existing assets, share them, or we can help create new ones.
Get started with Amazon DSP by requesting a proposal.
Certified DSP Experts
With our team of certified Amazon DSP specialists, you benefit from enhanced expertise, credibility, and competitiveness. Have confidence navigating the complexities of Amazon advertising knowing your campaigns are optimized for success.
PPC Frequently Asked Question
What is a good CTR in Amazon PPC?
As an Amazon expert, what constitutes a good click-through rate (CTR) can vary depending on several factors such as product category, competition, and bidding strategy. Generally, a CTR of around 0.5% to 1% can be considered good on Amazon.
It’s also important to note that CTR shouldn’t be the sole metric for measuring the success of a PPC campaign, as conversion rates and return on ad spend (ROAS) are equally important. It’s also important to monitor and optimize campaigns to improve performance over time, and to make data-driven decisions based on campaign metrics. Advertisers should strive to achieve a balance between clicks and conversions, ensuring that their ads are generating quality traffic and ultimately driving sales. Ultimately, what constitutes a good CTR on Amazon depends on the specific goals and objectives of the campaign and the competitive landscape in which it is operating.
$87 Spend $1000 Monthly Revenue with PPC Hack, Coaching Testimonial of My Amazon Guy
What they say about us
Here’s what our clients have to say.
Amazon Accredited Advertising
PickFu Certified
Helium 10 Trusted Partner
We helped a new brand prepare to launch on Amazon, carve its own space, and thrive with the right strategy.
A huge jump in sales coming from a revamp of various creative assets and improved PPC ads.
We were able to produce more success for a well-known brand, in a loaded market.
Trusted by major brands and Amazon FBA sellers:
