Amazon Design
Stand out from the crowd and win customer hearts with the power of Amazon Design.
Amazon Design equips sellers with the tools and resources to create a cohesive and impactful brand experience for your customers on Amazon.
Here’s why Amazon Design is essential for sellers:
- Craft compelling product listings: Design high-converting images and A+ Content that showcase your products and brand story.
- Boost brand recognition: Develop a consistent visual identity across all your Amazon listings.
- Optimize for mobile shoppers: Ensure your listings are visually appealing and user-friendly on all devices.
Watch our Amazon Design videos
And create a winning brand presence on Amazon!
Key Points to learn:
- Customer Focus Wins. Forget minor TOS violations. If an element helps customers understand your product, include it.
- CTR is King. Optimize main images for clicks with clear visuals and relevant keywords to win in search.
Key Points to learn:
- Humanize It. Use lifestyle images targeting emotions (safety for moms, humor for seniors).
- Segment & Conquer. Create separate listings with visuals tailored to different customer demographics.
Key Points to learn:
- Main Image for CTR: The main image is crucial for click-through rate (CTR) and is highly controllable.
- Visual Appeal: Prioritize engaging visuals in main images over text for better consumer appeal.
Key Points to learn:
New Full-Page Brand Stores: Amazon is rolling out extensive Brand Stores that function like complete websites.
Access Criteria: Initial access is limited to brands spending $1 million annually on ads, with broader availability anticipated later.
