Chinook Seedery (for reference only)
Chinook Seedery Full Service Case Study
215% Sales Growth
Current average weekly sales are now 215% higher compared to 2020.
Chinook’s journey began in the founder’s kitchen, where he experimented with spices and roasting methods to create the ideal sunflower seed. He sought a larger seed with a crackable shell, a crunchy, brittle kernel, and a flavor that lingered without a salty aftertaste.
Every Chinook flavor is NonGMO verified and free of gluten, MSG, and artificial ingredients. Packed with vitamins, minerals, and healthy fats, Chinook seeds deliver both great taste and nutrition in every bite.
The Challenges
Unauthorized Reseller Interference
Third-party sellers hijacked listings with incorrect variations, disrupting brand control and diluting the customer experience.
Weak Brand Defense
A lack of video assets and defensive ad moats left the brand vulnerable to competitors poaching traffic on key search terms.
Frequent Inventory Stockouts
Supply chain inconsistencies caused fluctuating availability, losing organic ranking momentum and sales velocity.
Stagnant Customer Retention
Without increasing Amazon Subscribe and Save, the brand struggled to convert one-time buyers into recurring revenue.
Fulfillment Accuracy Errors
Repeated FBA errors sent customers the wrong flavors, causing negative reviews and triggering account health audits.
Aggressive Competitor Targeting
Rivals aggressively targeted branded keywords, increasing ad costs and threatening market share in the category.
Unoptimized Listing Creative
Legacy content lacked A/B testing, failing to execute a modern Amazon CPG growth strategy for maximum conversion.
- Full Service
- Catalog Management
- Listing Optimization
- New Product Creation
- Parentages
- Listing Reinstatement
- Amazon Social Posts
- Amazon PPC
- Amazon SEO
Amazon
Food & Beverage
$1M-$10M
25-50
2644+ days since September 2018
Our Approach
MAG team fixed critical infrastructure issues and launched an Amazon CPG Growth Strategy to resolve fragmented variations and ensure listing compliance, setting the stage for future growth.
- Consolidated fragmented “ghost” parents into unified variation families to aggregate reviews and boost organic ranking
- Resolved barcode and ASIN conflicts to prevent stranded inventory and ensure fulfillment eligibility
- Standardized product data across all listings to meet category compliance requirements and prevent suppression
- Deployed a new SEO rollout targeting high-volume keywords to establish initial organic visibility
- Launched video advertising campaigns to drive brand awareness and improve click-through rates
- Implemented defensive ad strategies to protect branded search terms from aggressive competitors
- Initiated Amazon Creative A/B Testing on main images and titles to identify high-converting assets
- Developed and uploaded lifestyle infographics featuring brand ambassadors to increase emotional connection and conversion
- Created virtual bundles to increase average order value and cross-sell flavor variations
- Monitored and enforced against unauthorized resellers undercutting the Buy Box to stabilize pricing
- Conducted regular bin checks to identify and resolve fulfillment errors causing incorrect customer shipments
- Optimized inventory planning with weekly forecasting to mitigate stockouts during peak seasons
The strategy evolved to address operational challenges and boost market share, using split testing to guide marketing and fix “expired inventory” issues.
- Executed extensive Amazon Creative A/B Testing on Brand Stories and A+ Content to maximize engagement
- Launched “Creator Connections” campaigns to drive external traffic and social proof
- Refined main images with “Made in USA” badges and improved packaging perspective to boost click-through rates
- Filed extensive appeals and provided documentation to resolve false “expired” and “food safety” complaints
- Implemented aggressive competitor targeting in advertising to capture market share from rival brands
- Launched seasonal content updates to capitalize on holiday and “stocking stuffer” search volume
In the fourth year, the Amazon CPG Growth Strategy pivoted toward maximizing customer lifetime value. We prioritized retention mechanisms and utilized advanced SEO phases to dominate the category.
- Expanded Subscribe & Save enrollment across the catalog to build a recurring revenue baseline
- Deployed reorder coupons and Brand Tailored Promotions to win back lapsed customers and cart abandoners
- Optimized listing copy with “jumbo” and “in-shell” keywords to align with high-intent customer search queries
- Executed Phase 3 and Phase 4 SEO updates to target long-tail and high-opportunity keywords
- Maintained aggressive defensive advertising to protect market share against new entrants
- Utilized “main image hacks” to visually differentiate products in search results.
Entering 2025, the approach focused on sustaining leadership through advanced features. We continued to refine the Amazon CPG Growth Strategy with next-generation tools like Shoppable Collections and deep market share analysis.
- Implemented Shoppable Collections to enhance the mobile shopping experience and drive multi-unit orders
- Leveraged “Market Share Tracking” to proactively adjust strategies based on real-time category shifts
- Continued rigorous Amazon Creative A/B Testing on titles and visual assets to maintain conversion dominance
- Refined forecasting models to align inventory levels with aggressive sales targets and avoid costly stockouts
- Prioritized high-margin product lines in advertising allocation to maximize overall account profitability
Impact
Average weekly sales now 215% higher than in 2020
Since 2020, Chinook Seedery has scaled operations with our Amazon food and beverage agency, resulting in current weekly sales volume that is now 215% higher than previous baselines.
Consistent Top 10 Category Performer
Chinook Seedery secured a top 10 category position year after year, demonstrating a history of high performance and consumer demand.
For additional KPI only (if needed)
158% Increase in Sessions
Achieved the highest recorded session volume to date, traffic has surged 158% compared to onboarding levels.
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