Are you planning on expanding your Amazon business to the US, Canada, and Mexico? Then, you should learn about the Amazon North America Unified Account since it can help you manage all your sales and operations from a single dashboard.
For Amazon sellers, one of the biggest growth milestones is reaching the point where cross-border expansion becomes necessary. Managing multiple marketplaces separately can be overwhelming and time-consuming without the right tools.
However, juggling different accounts for each country makes it difficult to track inventory, orders, and performance efficiently, which is why the unified dashboard is such a valuable solution. It streamlines operations and provides a clear overview of your North America sales in one place.
In this guide, we discuss what the Amazon North America Unified Account is and why it’s ideal for Canadian sellers. We also talk about how to create an account and best practices for managing your sales across the US, Canada, and Mexico.
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What Is an Amazon North America Unified Account?
Amazon Canada receives around 200 million visits per month, but the combined traffic from the U.S. and Mexico is much higher, which is one reason Canadian sellers look to expand. With the Amazon North America Unified Account, this expansion is made easier because it lets Canadian sellers manage listings, inventory, and orders across all three marketplaces from a single dashboard.
With a unified account, you can share listing information and maintain consistent inventory across the U.S., Canada, and Mexico. You also benefit from one combined order report, a consolidated interface for updating account information, and the ability to receive payments in your local currency.
Inventory management works through either a Global SKU or a marketplace-specific SKU. A Global SKU shares inventory across all three stores, while a marketplace-specific SKU keeps inventory separate in each country, allowing sellers to choose the best approach based on FBA or self-fulfillment.
Why Amazon Canada Sellers Choose to Use a Unified Account
The Amazon North America Unified Account provides a lot of benefits to Amazon Canada sellers, which is why many of them choose to use it for managing their cross-border operations. It simplifies expansion and day-to-day management across the U.S., Canada, and Mexico from a single dashboard.
- Manage listings, inventory, and orders for all three marketplaces from one Seller Central account.
- Pay only one monthly Pro Merchant subscription fee instead of separate fees for each marketplace.
- Expand your business into the U.S. and Mexico without creating separate accounts.
- Share listing information and manage inventory consistently across all marketplaces.
- Receive payments in Canadian dollars through the Amazon Currency Converter for Sellers.
- Use tools like Build International Listings (BIL) and North America Remote Fulfillment (NARF) to grow your business efficiently.
How to Create an Amazon North America Unified Account
With how complex cross-border selling can be, you might want to expand to the U.S. and Mexico, but it can get confusing if you’re not familiar with the process. Once you understand how to set up an Amazon North America Unified Account, managing multiple marketplaces becomes much simpler.
Step 1: Register for a Canadian Seller Account
Go to Amazon.ca and click “Sign up” to start the registration process. You’ll begin creating your account, which will later allow you to manage all North American marketplaces.
Step 2: Gather Necessary Information
Prepare your business email, government-issued ID, bank account, credit card, and tax information. Having these ready ensures a smooth registration without delays or verification issues.
Step 3: Complete the Registration
Follow the 5-step registration process on Amazon.ca, providing business and personal details, billing information, and store setup. Verify your identity to finalize the account and gain access to Seller Central.
Step 4: Access the Unified Account
Once your Canadian account is active, you will automatically have a unified account for the U.S., Canada, and Mexico. This single login allows you to list products, manage inventory, and track orders across all three marketplaces.
Important Considerations for Canadian Sellers
For FBA, shipments to U.S. fulfillment centers may be required to sell in the U.S. Additionally, Canadian sellers must follow U.S. and Mexican labeling, tax, and product compliance rules when selling cross-border to avoid penalties or account suspension.
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Best Practices in Managing Your Amazon North America Unified Account
There are several best practices Canadian sellers can follow when managing an Amazon North America Unified Account, and while every business is different, applying these strategies can significantly simplify cross-border operations. Staying organized ensures smoother sales and inventory management across Canada, the U.S., and Mexico.
1. Master SKU and Fulfillment Distinctions
For FBA, Canadian sellers should use marketplace-specific SKUs to manage inventory in U.S. and Canadian fulfillment centers separately. Clear naming conventions, like PRODUCT-FBA-CA or PRODUCT-FBA-US, help avoid confusion and prevent overselling across borders.
For FBM, using a Global SKU links inventory across all three marketplaces. This is ideal if you ship from a single Canadian warehouse, as sales in one country automatically update inventory in the others.
2. Strategically Utilize NARF
Canadian sellers can use NARF to fulfill Canadian or Mexican orders from their U.S. FBA inventory when testing demand. This approach reduces shipping costs and avoids moving inventory prematurely.
Once products show consistent sales in Canada, it’s best to send inventory to Canadian fulfillment centers. Local FBA shipments improve delivery speed, customer satisfaction, and sales potential.
3. Implement Dynamic Pricing for Currency Fluctuations
Currency rates between CAD and USD fluctuate daily, so Canadian sellers should avoid fixed prices in U.S. or Mexican marketplaces. Use the Build International Listings tool to protect your minimum margins in Canadian dollars.
Factor in fees, shipping, and exchange rates when setting prices for each marketplace. This ensures profitability while remaining competitive across North America.
4. Optimize Currency Conversion
For high-volume sales, consider using a USD bank account or third-party services like Wise or Payoneer. This allows you to hold U.S. funds and convert when rates are favorable, maximizing profit.
Relying solely on Amazon Currency Converter for Sellers (ACCS) can add unnecessary fees. Using a multi-currency setup gives Canadian sellers more control over conversions and reduces costs.
5. Prioritize Listing Localization and Compliance
Amazon Canada sellers must ensure product listings and labels meet bilingual requirements (English and French). Listings should also use metric units and comply with Canadian packaging and consumer laws.
Additionally, sellers need to comply with U.S. and Mexican regulations when selling cross-border. Proper tax registration, labeling, and product compliance prevent penalties or listing removal.
6. Centralize and Monitor Account Health
Canadian sellers should use the unified dashboard to track orders, account performance, and policy notifications across all marketplaces daily. Addressing issues immediately in the affected country prevents impact on the entire unified account.
Monitoring metrics and customer feedback consistently ensures account health. This protects your ability to sell smoothly across Canada, the U.S., and Mexico.
FAQs About the Amazon North America Unified Account
Simplify Your Global Expansion on Amazon
Global expansion is the next step for many Amazon Canada sellers who want to grow their business into the U.S. and Mexico, which is why they look for ways to manage multiple marketplaces efficiently. With everything you have to track on Amazon, managing separate accounts can be overwhelming, but the Amazon North America Unified Account allows Canadian sellers to handle all three markets from a single dashboard.
This guide has shown how to create a unified account, manage inventory and SKUs, use tools like NARF and BIL, and follow best practices to optimize listings, pricing, and compliance. By understanding and applying these strategies, Canadian sellers can confidently expand across North America while keeping operations organized and streamlined.
Are you having trouble expanding your Amazon business? Let our full-service Amazon agency help; you’ll get expert guidance on unified account setup, cross-border inventory management, and maximizing sales in the U.S., Canada, and Mexico.
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