Oceeanfoam (for reference only)
Oceanfoam Full Service Case Study
$100K Sales Surge
Significant growth achieved in the first 6 months with MAG’s Amazon strategy for fitness brands.
Oceanfoam™ was founded in 2023 by Zachary Quinn. After years of foam rolling to alleviate stiffness while raising two kids, Quinn realized the market lacked a truly high-quality option.
The turning point came when a doctor requested rollers for an orthopedic center. Unable to find a sustainable solution suitable for pro athletes, Quinn and his team decided to build the perfect eco-friendly roller themselves.
The Challenges
Inconsistent Inventory Availability
Recurring stockouts and restrictive storage limits halted sales momentum, intensifying the logistical challenges of selling sports & outdoors products on Amazon and making it impossible to sustain consistent growth.
Severe Compliance Disruptions
Sudden patent flags and erroneous pesticide claims took down key listings, freezing revenue streams for extended periods.
Uncontrolled Advertising Costs
Inventory gaps forced inefficient ad spend to regain rank, while low margins made maintaining profitable TACOS difficult.
Fragmented Catalog Structure
Technical errors like merged SKUs and broken variations created a disjointed experience that confused potential shoppers.
- Full Service
- Catalog Management
- Listing Optimization
- New Product Creation
- Parentages
- Listing Reinstatement
- Amazon Social Posts
- Amazon PPC
- Amazon SEO
Amazon
Sports & Outdoors
$500k – $1M
1-25
702+ days since January 2024
Our Approach
In early 2024, we built a strong operational foundation to support growth. This included setting up a solid SEO baseline, fixing compliance issues, and preparing the catalog for scalable traffic with optimized assets.
- Conducted comprehensive competitor analysis to inform the initial SEO strategy and identify high-volume keyword gaps
- Created optimized skeleton listings and implemented Phase 1 backend search terms to establish immediate organic indexing for new launches
- Executed rigorous quality assurance on titles, bullets, and descriptions to ensure alignment with category best practices before publishing
- Designed premium A+ content and developed a cohesive Brand Store to enhance visual identity and cross-selling opportunities
- Initiated main image split testing to identify high-converting visual assets and improve Click-Through-Rates (CTR) prior to peak traffic periods
- Audited all listing images to correct attribute errors and ensure compliance with Amazon’s style guidelines
- Implemented a weekly restock recommendation reporting cadence to mitigate stockouts and improve inventory planning.
- Audited account health and shipment workflows to resolve geographic sales restrictions and suppressions caused by attribute errors
- Analyzed product dimensions and profitability to identify cost-saving opportunities through programs like SIPP (Ships in Product Packaging)
In Q3, we shifted focus to address sudden compliance takedowns while broadening traffic sources. This phase featured aggressive defensive moves to protect revenue and proactive steps to diversify customer acquisition.
- Shifted advertising budget toward available inventory during patent-related listing takedowns to maintain account velocity and offset revenue losses
- Managed complex appeals and compliance submissions to reinstate suppressed top-selling ASINs that were flagged erroneously
- Restructured fragmented parent-child variations to consolidate social proof and repair broken review aggregation
- Launched external traffic campaigns via Google and Meta advertising to diversify acquisition channels beyond Amazon
- Onboarded the brand to the Creator Connections program to leverage influencer reach and drive high-intent traffic
- Enrolled new and recovered products into the Vine program to accelerate review velocity and rebuild social proof after listing reinstatements
We ran a fast-paced strategy to boost conversions with advanced catalog features. We fixed major technical errors to keep products active and buyable through the holiday rush.
- Deployed targeted Prime Exclusive Discounts and color-specific advertising campaigns to maximize visibility during Black Friday and Cyber Monday
- Created virtual bundles based on market basket analysis to increase average order value and cross-sell complementary items
- Updated comparison charts within A+ Content to feature new product lines and drive traffic to higher-margin items
- Resolved erroneous pesticide claims and expiration date flags that threatened to strand inventory and suppress listings
- Fixed trademark misuse flags and category misclassifications to restore Buy Box eligibility and search visibility
- Consolidated “ghost” parents and merged SKUs to clean up the catalog architecture and ensure accurate inventory reporting
- Executed rigorous A/B testing on titles, bullet points, and main images (CTR hacks) to maximize conversion from holiday traffic
- Optimized listing copy to include crawlable text in A+ content, enhancing indexability without sacrificing visual appeal.
In early 2024, we built a strong operational foundation to support growth. This included setting up a solid SEO baseline, executing comprehensive listing optimization for exercise equipment, fixing compliance issues, and preparing the catalog for scalable traffic with optimized assets.
- Implemented Brand Tailored Promotions targeting cart abandoners and high-potential new customers to capture residual demand post-holidays
- Transitioned visual assets from holiday themes to “New Year, New You” and Spring messaging to maintain relevance with seasonal shoppers
- Conducted deep-dive competitor research and keyword analysis to prepare for the launch of adjacent product categories
- Developed a comprehensive roadmap for 2025 focused on phased listing optimizations and strategic budget allocation for new launches
- Refined advertising strategies to focus on profitability (TACOS) while maintaining organic ranking gains achieved during the peak season
Impact
$100K sales milestone
Our tailored approach as an Amazon agency for wellness brands drove impressive growth in the first 6 months, with $30,000 in sales within the first 90 days of launch.
Top 50 ranking and 4.8-star rating
Strong market visibility and high customer satisfaction, backed by over 100 reviews across product variations.
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