MacuHealth Full Service Case Study
$2.5 Million recovered
marketplace sales after counterfeit removal on Amazon
MacuHealth, founded in 2006 in Michigan, develops science-backed nutraceuticals focused on protecting vision and enhancing visual performance through patented formulations. Guided by their motto, “Embrace the Science,” the brand prioritizes research-driven innovation to improve eye health and quality of life.
The Challenges
Counterfeit Products Identified on Amazon
In Q1 2024, counterfeit sellers began listing under MacuHealth’s ASINs, falsely claiming to sell authentic product shipped from China.
Brand Reputation at Risk from Counterfeits
These sellers used FBM (Fulfilled by Merchant), offering prices 80% lower than retail ($10-$20), which risked damaging both customer trust and brand reputation.
- Counterfeit removal
Amazon
Health Medicine
Over $10 Million
1-25
1,600+ days since March 2021
Our Approach
We conducted test buys to confirm the products were counterfeit. While shipping times were long, the bigger challenge was Amazon’s slow response to removing the violators.
Impact
$2.5 million in recovered sales after counterfeit removal efforts
Following three months of decline, removing counterfeiters led to a strong recovery, with sales rising +16%, +15%, and +7% over the next three months.
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