MacuHealth Counterfeiters
+$2M
+$10M
7%
MacuHealth, founded in 2006 in Michigan, develops science-backed nutraceuticals focused on protecting vision and enhancing visual performance through patented formulations. Guided by their motto, “Embrace the Science,” the brand prioritizes research-driven innovation to improve eye health and quality of life.
Challenges
In Q1 2024, MacuHealth faced a major challenge with counterfeit products.
- Counterfeit sellers began listing under MacuHealth’s ASINs, falsely claiming to sell authentic product shipped from China
- These sellers used FBM (Fulfilled by Merchant), offering prices 80% lower than retail ($10-$20), which risked damaging both customer trust and brand reputation.
Our approach
Step 1: Test Purchases & Proof
We conducted test buys to confirm the products were counterfeit. While shipping times were long, the bigger challenge was Amazon’s slow response to removing the violators.
Step 2: Brand Registry Enforcement
We filed violation reports through Brand Registry. Despite submitting evidence repeatedly, Amazon support provided little resolution, creating a frustrating cycle of cases, emails, and back-and-forth responses.
Step 3: Amazon Transparency Program
After persistent efforts, we secured enrollment in Amazon’s Transparency program. This added layer of protection finally enabled us to block counterfeit sellers and secure MacuHealth’s listings in time for the critical Q4 2024 season.
The impact
- Sales Revenue:
-
- Recovered +$2.5M in sales revenue within 3 Quarters
- QoQ Change
- 2024
-
-
-
-
-
- Q1: -2%
-
-
-
-
-
-
-
- Q2: -3%
-
-
-
-
-
-
-
- Q3: -5%
-
-
-
-
-
-
-
- Q4: +16%
-
-
-
-
-
-
- 2025
-
-
-
-
-
-
- Q1: +15%
-
-
-
-
-
-
-
- Q2: +7%
-
-
-
- Why MAG Matters
-
- Counterfeit cases can drag on for months without resolution. What makes My Amazon Guy valuable is our persistence and problem-solving mindset.
- We don’t stop at reporting violations – we fight until the issue is solved, protecting sales, brand integrity, and customer trust.
Counterfeit Removal
Industry:
Location:
Get a coaching call from the team that can drive results like this
Our top Amazon experts are available for coaching calls, and can assist in improving your success on Amazon. Book a coaching call.
Amazon case studies
We work hand in hand with brands to create tailor-made strategies that help drive growth on Amazon.
25%
291%
167%
$2M+
116%
