Growth success stories

Strategic paper powerhouse growth on Amazon

Major Amazon Gains

#5

In category
Secured a top category spot with targeted price reductions

28%

Growth year-on-year
Reached 181k in sales last 12 months

83%

More units sold
Catalog and image updates fueled sales volume surge

487+

Days with My Amazon Guy
Joined our Amazon agency on November 10, 2023

Witness the transformation from modest seller to paper powerhouse growth. This case study details how strategic Amazon optimization propelled a tissue paper gift wrap business, managing 24 SKUs, to achieve over $111,000 in sales in just 30 days, with $21,000 specifically from tissue paper products.

Challenges

  • Low traffic to their listings
  • Catalog Issues/Troubleshooting
  • Lack of time and strategy
  • Low margins

Our approach

  • Catalog/parentage optimization
  • Updating the Main Image Seasonably
  • Pricing Strategy (bring down the price to improve ranking)
  • Product resizing for cheaper FBA fees  (12% saving)

The impact

  • Reached out to be #5 in the category
  • 28% YoY growth
  • Reached 181k in sales last 12 months
  • 86% increase in sold units
Services provided
  • Brand Manager
  • Enhanced A+ content
  • Lifestyle Images
  • Infographics
  • Amazon PPC
  • Catalog Merchandising
  • Amazon SEO
  • Brand Content
  • Troubleshooting & Logistics

Industry:

Stationery / Tissue Papers

Location:

United States

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Amazon case studies

We work hand in hand with brands to create tailor-made strategies that help drive growth on Amazon.

25%
Higher Order Value
Helping a well-known, but underperforming brand get the performance it deserves.
291%
Revenue Increase
An extensive overhaul of assets and strategies led to consistent growth across years.
167%
Higher Revenue YoY
Catalog management laid the groundwork to drive revenue up along with other strategies for Amazon.
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