Amazon SEO

Amazon SEO is the process of optimizing your product listings to rank higher in Amazon’s search results. Better ranking means more visibility and traffic, which can translate to higher sales. Since Amazon’s search algorithm looks at keywords, backend terms, and content relevance, effective SEO helps your product get found by shoppers actively searching to buy.

We follow a 4-phase SEO plan:

• Phase 1: Search term optimization (backend keywords to improve indexing and visibility)

• Phase 2: Copy and “pink” keyword update (refining titles, bullets to include new keywords, removing duplicates)

• Phase 3: Strike zone keywords (targeting high-opportunity keywords to increase ranking and clicks)

• Phase 4: Search query report usage (leveraging Amazon’s search data for precise keyword targeting on mature listings)
  Note: Phases 2, 3, and 4 are available as part of our full-service management.

Phase 1 starts at $1,000 and covers optimization for up to 10 ASINs. It includes thorough keyword and competitor research, selection of the best keywords, and optimization of backend search terms to boost organic rankings. You get draft updates before and after implementation for your review.

Phase 1 is available standalone. Phases 2, 3, and 4 require full-service management as they involve deeper listing copy updates, strategic keyword placement, and advanced indexing techniques.

We use best-in-class keyword tools to analyze your category, assess competitor keyword use, and identify high-traffic and high-conversion keywords relevant to your product. Our research focuses on maximizing visibility and click-through rates.

“Pink” keywords are those that already appear in the product title and bullet points. We remove these from the backend search term fields to avoid redundancy and free space for additional keywords, increasing overall indexing opportunities.